Snappy Tomato Pizza Franchise FDD, Costs & Fees (2026)

Snappy Tomato Pizza is a fast-casual pizza franchise that specializes in fresh, made-to-order pizzas with bold flavors and a variety of customizable toppings.

KEY FRANCHISE STATS

Franchisees

-5%

Franchise fee

$25,000

Investment

$121,000 - $350,000

Revenue (AUV)

n.a.

Snappy Tomato Pizza was founded in 1978 in Fort Mitchell, Kentucky. The brand was born from a lucky bet on a horse named “Snappy Tomato,” with the winnings funding its first location. It is now headquartered in Burlington, Kentucky, and operates over 45 locations across Ohio, Kentucky, Indiana, Tennessee, and New Mexico.

The company began franchising in 1981, offering entrepreneurs a chance to join a growing pizza concept with a unique story. Snappy Tomato Pizza is known for its fresh, made-from-scratch dough, award-winning secret sauce, and its signature 24-slice “Beast” pizza. The menu also includes calzones, hoagies, salads, wings, and desserts, appealing to a wide range of tastes.

What sets the brand apart is its dedication to quality and local engagement. Dough is made fresh daily, and the sauce is prepared from vine-ripened tomatoes processed within hours of picking. The family-friendly atmosphere and Mr. Snappy Tomato mascot enhance its strong community presence.

Initial investment

The initial investment required for a Snappy Tomato Pizza franchise is $121,000 - $350,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Application Fee	$1,000
Initial Franchise Fee	$25,000
Real Estate	$1,500 – $4,000
Equipment, Fixtures, Other Fixed Assets, Remodeling, Leasehold Improvements and Decorating Costs	$65,000 – $250,000
Initial Supplies and Inventory	$4,500 – $8,000
Training	$2,500 – $5,000
Security Deposits, Other Prepaid Expenses and Working Capital	$10,000 – $30,000
Miscellaneous Costs	$500 – $1,000
Additional Funds	$1,500 – $2,000
Initial (Grand Opening) Marketing	$10,000
Total	$120,500 – $350,000

Type of Expenditure	Amount
Application Fee	$1,000
Initial Franchise Fee	$25,000
Real Estate	$1,500 – $4,000
Equipment, Fixtures, Other Fixed Assets, Remodeling, Leasehold Improvements and Decorating Costs	$65,000 – $250,000
Initial Supplies and Inventory	$4,500 – $8,000
Training	$2,500 – $5,000
Security Deposits, Other Prepaid Expenses and Working Capital	$10,000 – $30,000
Miscellaneous Costs	$500 – $1,000
Additional Funds	$1,500 – $2,000
Initial (Grand Opening) Marketing	$10,000
Total	$120,500 – $350,000

Franchise Disclosure Document

Below is Snappy Tomato Pizza's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

Snappy Tomato Pizza had 43 total units in 2024, of which 42 were franchised-owned and 1 company-owned.

Frequently Asked Questions

Competitors

Below are some of

Snappy Tomato Pizza

key competitors in the

Pizza

sector.

Franchise

Upgrade

New

-5%

5.00%

$121,000

$350,000

n.a.

Pizza Hut

$200K - $500K

5214

New

-2%

6% - 6.5%

$462,000

$2,054,000

$969,000

n.a.

Patsy's Pizzeria

$200K - $500K

New

-29%

6.00%

$399,000

$766,000

n.a.

Big Mama's and Papa's Pizzeria

$200K - $500K

New

-17%

6.00%

$305,000

$764,000

n.a.

Aurelio's Pizza

$200K - $500K

New

-9%

5.00%

$438,000

$1,253,000

n.a.

Donatos Pizza

Over $500K

125

New

4.00%

$542,000

$1,038,000

$958,000

9.5%

Hangar 54 Pizza

Under $25K

162

New

57%

n.a.

$9,000

$644,000

n.a.

Training

The Snappy Tomato Pizza franchise provides a structured training program designed to help new franchisees operate their restaurant effectively and in line with brand standards. The training includes both classroom instruction and hands-on experience.

Initial Training Program: Franchisees are required to attend an initial training program that typically lasts two to three weeks. This training is conducted at a certified Snappy Tomato Pizza training facility or a designated corporate restaurant.
Operational Training: During this phase, franchisees learn about daily operations, including food preparation, inventory management, point-of-sale systems, customer service, and staff scheduling.
Marketing and Financial Training: The franchise also includes sessions focused on local marketing strategies, promotions, and basic financial management, such as budgeting, bookkeeping, and interpreting financial statements.

Territory Protection

The Snappy Tomato Pizza franchise offers limited territory protection to its franchisees. According to the franchise disclosure document, franchisees may receive a designated territory where no other Snappy Tomato Pizza location will be established.

However, this exclusivity only applies to traditional restaurant locations and does not necessarily extend to non-traditional venues such as stadiums, universities, or food trucks.

The territory is defined during the signing of the franchise agreement and is typically based on population size and market potential. Snappy Tomato Pizza retains the right to sell products through alternative channels, such as online delivery platforms or grocery store placements, even within a protected territory.