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Raceway Franchise FDD, Costs & Fees (2026)

Raceway is a convenience store and gas station chain offering a variety of snacks, beverages, and essential items for travelers on the go.

KEY FRANCHISE STATS

Franchisees

?

228
+
12%
12%
Franchise fee

?

$25,000
Investment

?

$198,000 - $585,000
Revenue (AUV)

?

Undisclosed

$0

+
n.a.
n.a.
Upgrade

RaceWay has grown into a well-known network of gas stations and convenience stores, catering to both everyday commuters and long-distance travelers with a diverse range of fuel options, snacks, beverages, and household essentials.

Originally founded in 1934 in St. Louis, Missouri, the brand has since relocated its headquarters to Atlanta, Georgia, and has built a strong reputation as a convenient and dependable stop across numerous locations.

Since launching its franchising program in 2002, RaceWay has opened the door for independent operators to run their own stores under its established name. The franchise structure is especially attractive thanks to the high level of operational independence it offers.

Unlike many in the industry, RaceWay allows franchisees to customize their product selection and services based on their specific customer base. This approach not only sets RaceWay apart from competitors but also enables its operators to better serve their communities and drive their own success.

Initial investment

The initial investment required for a Raceway franchise is $198,000 - $585,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $25,000
Rent $21,000 – $120,000
Security Deposit $25,000 – $100,000
Leasehold Improvements $5,000 – $40,000
Furniture, Fixtures, and Equipment $30,000 – $125,000
Signage $2,500 – $5,000
Opening Inventory and Supplies $50,000 – $100,000
Training Expenses $1,500 – $5,000
Grand Opening Advertising $2,500 – $5,000
Miscellaneous Opening Costs $15,000 – $20,000
Additional Funds – 3 months $20,000 – $40,000
Total Estimated Initial Investment $197,500 – $585,000

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Type of Expenditure Amount
Initial Franchise Fee $25,000
Rent $21,000 – $120,000
Security Deposit $25,000 – $100,000
Leasehold Improvements $5,000 – $40,000
Furniture, Fixtures, and Equipment $30,000 – $125,000
Signage $2,500 – $5,000
Opening Inventory and Supplies $50,000 – $100,000
Training Expenses $1,500 – $5,000
Grand Opening Advertising $2,500 – $5,000
Miscellaneous Opening Costs $15,000 – $20,000
Additional Funds – 3 months $20,000 – $40,000
Total Estimated Initial Investment $197,500 – $585,000

Franchise Disclosure Document

Below is Raceway's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

Raceway had 228 total units in 2024, of which 228 were franchised-owned and 0 company-owned.

Frequently Asked Questions

Competitors

Below are some of

Raceway

key competitors in the

Convenience Store

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Upgrade
EBITDA
Upgrade

228

New
+
12%
12%

$1,000 per month

$198,000

-

$585,000

$0

n.a.

$xxx,xxx

n.a.

xx%

n.a.

Training

RaceWay provides multiple structured training programs designed to prepare franchisees and their teams for effective business operations:

  1. Initial On-the-Job Training
    Franchisees and their designated staff are required to participate in an on-the-job training session at the business location. This session includes four hours of practical training on the day operations begin and focuses on day-to-day business functions.
  2. Back-Office Computer System Training
    This component involves 24 hours of instruction on managing the franchise’s back-office systems. It can be conducted virtually, at RaceWay's support center, or at a regional training facility, and must be completed either before or shortly after the business begins operations.
  3. Replacement Principal Training
    If a new Operating Principal is designated, they must attend the initial training program within 30 days of approval. A training fee and related travel expenses are the responsibility of the franchisee.

Territory Protection

RaceWay does not grant any form of exclusive territory protection to its franchisees. The Franchise Agreement explicitly states that franchisees are not entitled to any “exclusive,” “protected,” or “non-encroachable” territorial rights. This includes the absence of rights of first refusal or any guarantees regarding market area exclusivity, whether physical or virtual.

Furthermore, RaceWay and its affiliates, such as RaceTrac, Inc., retain the right to operate their own outlets or authorize others within the same market.

Competitors

Below are some of Raceway's key competitors in the Convenience Store sector.

Kangaroo Express

Franchisees

?

102
+
-3%
-3%
Investment

?

$296,000 - $2,722,000
Revenue

?

Upgrade

7-Eleven

Franchisees

?

7229
+
0%
0%
Investment

?

$142,000 - $1,628,000
Revenue

?

Upgrade

Raceway

Franchisees

?

228
+
12%
12%
Investment

?

$198,000 - $585,000
Revenue

?

Upgrade

Street Corner

Franchisees

?

28
+
-18%
-18%
Investment

?

$128,000 - $682,000
Revenue

?

Upgrade

Petro Stopping Centers

Franchisees

?

11
+
0%
0%
Investment

?

$11,395,000 - $52,177,000
Revenue

?

Upgrade

Holiday Stationstores

Franchisees

?

117
+
7%
7%
Investment

?

$3,342,000 - $7,734,000
Revenue

?

Upgrade

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