RaceWay: Redefining the Convenience Store Experience on the Road

RaceWay has grown into a well-known network of gas stations and convenience stores, catering to both everyday commuters and long-distance travelers with a diverse range of fuel options, snacks, beverages, and household essentials.

Originally founded in 1934 in St. Louis, Missouri, the brand has since relocated its headquarters to Atlanta, Georgia, and has built a strong reputation as a convenient and dependable stop across numerous locations.

Since launching its franchising program in 2002, RaceWay has opened the door for independent operators to run their own stores under its established name. The franchise structure is especially attractive thanks to the high level of operational independence it offers.

Unlike many in the industry, RaceWay allows franchisees to customize their product selection and services based on their specific customer base. This approach not only sets RaceWay apart from competitors but also enables its operators to better serve their communities and drive their own success.

Training

RaceWay provides multiple structured training programs designed to prepare franchisees and their teams for effective business operations:

1. Initial On-the-Job Training
   Franchisees and their designated staff are required to participate in an on-the-job training session at the business location. This session includes four hours of practical training on the day operations begin and focuses on day-to-day business functions.
2. Back-Office Computer System Training
   This component involves 24 hours of instruction on managing the franchise’s back-office systems. It can be conducted virtually, at RaceWay's support center, or at a regional training facility, and must be completed either before or shortly after the business begins operations.
3. Replacement Principal Training
   If a new Operating Principal is designated, they must attend the initial training program within 30 days of approval. A training fee and related travel expenses are the responsibility of the franchisee.
4. Ongoing and Additional Training
   RaceWay may also provide ongoing training programs that the franchisee and their staff may be required to attend. This is especially relevant if a default is issued due to operational shortcomings, in which case additional training becomes mandatory to rectify the issue.

Territory Protection

RaceWay does not grant any form of exclusive territory protection to its franchisees. The Franchise Agreement explicitly states that franchisees are not entitled to any “exclusive,” “protected,” or “non-encroachable” territorial rights. This includes the absence of rights of first refusal or any guarantees regarding market area exclusivity, whether physical or virtual.

Furthermore, RaceWay and its affiliates, such as RaceTrac, Inc., retain the right to operate their own outlets or authorize others within the same market.