7-Eleven, Inc. is a pioneering convenience store chain founded in 1927 in Dallas, Texas, originally operating as the Southland Ice Company. The company rebranded to 7-Eleven in 1946 to highlight its extended operating hours from 7 a.m. to 11 p.m.

Headquartered in Irving, Texas, 7-Eleven began franchising in 1964 and has since expanded to over 85,000 stores across 20 countries, making it the largest convenience retailer globally.

7-Eleven offers a wide range of products, including signature items like Slurpee drinks and Big Gulp beverages, as well as fresh foods, snacks, and private-label products under the 7-Select brand. The company is committed to sustainability, introducing plant-based straws and lighter-weight fountain cups to reduce plastic usage.

What sets 7-Eleven apart is its focus on innovation and customer convenience. The company operates 24/7, offers delivery services through its 7NOW app, and utilizes advanced data analytics to optimize inventory and customer satisfaction.

Training

7-Eleven provides a structured training program for new franchisees to ensure they are equipped to operate their stores effectively. The franchise includes both classroom instruction and on-the-job training, tailored to the specific requirements of a convenience retail operation.

1. Classroom Training: 7-Eleven offers initial classroom-based training covering key operational topics such as inventory management, customer service, merchandising, and the use of proprietary systems and tools. This component ensures franchisees understand the fundamental aspects of running a 7-Eleven store.
2. In-Store Training: Franchisees also undergo hands-on, in-store training at a 7-Eleven training store. This phase focuses on practical applications, where franchisees get experience in real-time store activities like staffing, product placement, and daily operations under the supervision of experienced personnel.
3. Ongoing Training and Support: Beyond the initial training, 7-Eleven continues to offer ongoing education and operational support. This includes refresher sessions, updates on new technologies or processes, and guidance from field consultants who provide operational advice and performance reviews.

Territory Protection

7-Eleven does not provide exclusive or protected territories to its franchisees. Franchisees are granted the right to operate only at the specific store location identified in the franchise agreement, without any guarantee of exclusivity in that area.

The agreement explicitly states that it does not grant any exclusive territory rights, nor does it obligate the franchisor to limit its own operations or the granting of other franchises nearby.

Additionally, 7-Eleven retains broad rights to establish and operate other stores or grant such rights to third parties, even if those stores are located adjacent to or near existing franchise locations. Franchisees may also face competition from company-operated outlets and other distribution channels, such as online platforms and delivery services.