Puffles is a modern fast-casual dessert franchise that launched in 2017 in South Florida. The brand began operations at its flagship location in Hollywood Beach, Florida, under the corporate entity Puffles 88 Inc. It is headquartered in Hollywood, FL, and has expanded by offering franchise opportunities across the United States since 2023.

The Puffles concept blends Hong Kong–inspired street snacks with premium customization. Its signature offering is the egg waffle, also known as a bubble waffle, served as a cone and filled with ice cream, sauces, and toppings.

The franchise also sells fresh, made-to-order bubble tea prepared with house-cooked tapioca pearls and high-quality ingredients for an authentic taste.

Puffles differentiates itself through its fusion of visually striking bubble waffle creations and artisanal bubble tea. Its made-to-order model gives customers a fresh, customizable experience that stands out in the competitive dessert and beverage segment.

Training

Puffles offers a structured training program aimed at preparing franchisees and their staff for the effective operation of the business. The training is required before the franchise opens and includes both initial and ongoing components. The program is designed to be completed at the franchisor’s designated location, and while there is no tuition fee, franchisees are responsible for all associated travel and living expenses.

1. Initial Training: Two employees of the franchisee may attend, and successful completion is required before the business can open. If a designated manager cannot complete the training, a substitute may be trained at the franchisee’s expense.
2. Ongoing Training: Puffles may require franchisees to attend additional training sessions, seminars, or webinars during the franchise term. These can be held at the franchisor’s or franchisee’s location, costing $250–$300 per person per day, plus travel expenses if applicable.
3. Operations Manual: Instructional materials include a detailed Operations Manual, which may be updated and must be followed strictly.
4. Opening Assistance: Puffles offers site selection help and operational support during the business launch. Additional assistance is available at standard rates upon request.

Territory Protection

Puffles provides its franchisees with an exclusive territory, clearly defined by geographical boundaries such as radius, ZIP codes, or political divisions. Within this protected area, the franchisor agrees not to establish another company-owned or franchised outlet offering the same or similar services under the same trademarks.

Importantly, franchisees maintain their territorial rights regardless of sales performance or market changes, and the territory cannot be altered without consent.

However, Puffles retains the right to market and sell within franchise territories through alternative channels like the Internet, telemarketing, or catalog sales. These efforts may use the same or different trademarks and do not require compensation to the franchisee.