Pokeworks: Revolutionizing Fast-Casual Dining with Hawaiian-Inspired Poke

Pokeworks, founded in 2015 in New York City, set out to bring Hawaiian-inspired poke bowls and burritos to a broader audience. Spotting an opportunity for growth, the brand began franchising in 2016, expanding rapidly across the United States and internationally.

Now based in Irvine, California, Pokeworks has made a name for itself in the fast-casual dining industry by offering highly customizable, high-quality sashimi-grade seafood and fresh, natural ingredients. Their menu caters to a wide range of dietary preferences, including gluten-free, vegetarian, and vegan options, appealing to health-conscious consumers.

The company's dedication to sustainability is evident in their use of eco-friendly packaging and commitment to sourcing sustainable seafood. Additionally, Pokeworks partners with local communities and organizations to promote environmental awareness and healthy living.

Through innovative marketing strategies and a strong social media presence, Pokeworks has cultivated a loyal customer base and continues to attract new customers. Their unique and personalized dining experience, combined with a focus on fresh, natural ingredients, sets them apart from competitors in the fast-casual sector, making them a popular choice for a quick and healthy meal.

Training 

Pokeworks offers an extensive training program and continuous support to its franchisees.

Mandatory Training and Retraining Franchisees and their staff must participate in mandatory training and retraining sessions throughout the franchise agreement term. These sessions, which cover various aspects of franchise operations, are essential for maintaining high standards. Franchisees are responsible for all related costs, including travel, accommodation, and wages.

Initial Training Program Before opening a store, franchisees must attend and complete a crucial training program provided by Pokeworks. The training, conducted at locations determined by the franchisor, is mandatory for the designated manager and potentially other key staff members. To successfully complete the program, attendees must pass a competency test, demonstrating proficiency in English.

Additional Training Sessions Periodically, Pokeworks conducts additional training and information sessions. Franchisees are required to send their designated manager and potentially other managers to these sessions at their own expense. Failure to attend may result in a penalty fee.

Training for New Managers New managers must complete Pokeworks' training program to the franchisor's satisfaction before they can operate the store. This ensures all personnel meet the high standards expected for running a Pokeworks franchise.

Territory Protection

Pokeworks assigns a specific Franchise Territory for each franchise location, detailed in the Franchise Agreement. Although franchisees have certain rights within their Franchise Territory, these rights are not exclusive. This means franchisees may encounter competition from other franchisees, franchisor-owned outlets, or other distribution channels controlled by Pokeworks.

Non-Exclusive Territory Rights

Pokeworks retains the right to sell products and services within a Franchise Territory through various channels, including Non-Traditional Venues and Limited Access Locations. These sales do not infringe upon the territorial rights of the franchisee.

Multiple Unit Development Rights

For franchisees who purchase multiple unit development rights, Pokeworks grants a temporary Development Territory. This territory comes with specific conditions regarding exclusivity and adherence to a development schedule.