Create an account to access more data and download FDDs.
For more information see our plans here.

Sign up
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Upgrade to Pro to access unlimited data and FDDs. For more information see our plans here.

Upgrade to Pro

PJ’s Coffee of New Orleans

Home
Food & Beverage
Coffee & Tea

PJ’s Coffee of New Orleans

PJ’s Coffee of New Orleans Franchise FDD, Costs & Fees (2026)

Coffeehouse franchise serving a variety of specialty coffees, espressos, and teas, offering a taste of New Orleans' coffee culture with a range of flavored options.

KEY FRANCHISE STATS

Franchisees

?

169
+
26%
26%
Franchise fee

?

$15,000
Investment

?

$263,000 - $1,698,000
Revenue (AUV)

?

Undisclosed

$534,000

+
1.1%
1.1%
Upgrade

PJ’s Coffee of New Orleans is a beloved American coffeehouse chain, known for its inviting atmosphere and exceptional coffee. It offers a delightful array of freshly baked pastries, breakfast items, tasty snacks, and hearty lunch options.

The origins of PJ’s Coffee trace back to the charming Carrollton neighborhood in New Orleans, where it was founded in 1978 by Phyllis Jordan, whose initials the brand proudly carries. The journey to expand this coffeehouse's unique charm began with franchising in 1989.

Today, PJ's Coffee stands as a beacon for coffee enthusiasts, fostering a vibrant coffee culture. Each store is designed to reflect the rich heritage and lively spirit of New Orleans, offering a cozy ambiance that makes customers feel at home. The brand's commitment to quality is evident in its use of 100% Arabica beans, carefully selected and roasted to perfection.

The legacy of PJ’s Coffee is upheld by its franchisor, PJ's Coffee, now a distinguished subsidiary of Ballard Brands, headquartered in Mandeville, Louisiana. The brand continues to grow, sharing its passion for coffee and community with every cup served.

Initial investment

The initial investment required for a PJ’s Coffee of New Orleans franchise is $263,000 - $1,698,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

PJ’s Coffee offers 3 types of franchises:

Type of PJ’s Unit Model Initial Investment
Traditional Inline/End Cap Model $498,500 – $887,000
Traditional Free-standing Model $915,000 – $1,698,000
Non-traditional Model $262,500 – $556,000

We are summarizing below the main costs associated with opening a Traditional Free-standing Model. For more information on costs required to start a PJ’s Coffee of New Orleans franchise, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Initial Franchise Fee $15,000 to $40,000
Real Estate Lease Deposit for Premises $5,000 to $12,500
Furniture, Fixtures, and Equipment $191,500 to $243,000
Opening Advertising $12,500
Travel and Living Expenses While Training $3,500 to $5,000
Insurance $5,000 to $7,500
Other Prepaid Expenses, Such as Deposits, Licenses and Various Permits $4,500 to $8,000
Opening Inventory $10,000 to $14,000
Exterior Signage $20,000 to $30,000
Free Standing Building or Leasehold Improvements (Not Including the Purchase of Land) $550,000 to $1,200,000
Small Wares $8,000 to $10,000
POS System & Backoffice Computer System $2,500 to $5,500
Legal, Accounting & Organizational Costs $2,500 to $5,000
Construction Drawings $55,000 to $75,000
Additional Funds $30,000
TOTAL $915,000 to $1,698,000

Create a free account to access this table and more.
For more information see our plans here.

Sign up
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

PJ’s Coffee offers 3 types of franchises:

Type of PJ’s Unit Model Initial Investment
Traditional Inline/End Cap Model $498,500 – $887,000
Traditional Free-standing Model $915,000 – $1,698,000
Non-traditional Model $262,500 – $556,000

We are summarizing below the main costs associated with opening a Traditional Free-standing Model. For more information on costs required to start a PJ’s Coffee of New Orleans franchise, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Initial Franchise Fee $15,000 to $40,000
Real Estate Lease Deposit for Premises $5,000 to $12,500
Furniture, Fixtures, and Equipment $191,500 to $243,000
Opening Advertising $12,500
Travel and Living Expenses While Training $3,500 to $5,000
Insurance $5,000 to $7,500
Other Prepaid Expenses, Such as Deposits, Licenses and Various Permits $4,500 to $8,000
Opening Inventory $10,000 to $14,000
Exterior Signage $20,000 to $30,000
Free Standing Building or Leasehold Improvements (Not Including the Purchase of Land) $550,000 to $1,200,000
Small Wares $8,000 to $10,000
POS System & Backoffice Computer System $2,500 to $5,500
Legal, Accounting & Organizational Costs $2,500 to $5,000
Construction Drawings $55,000 to $75,000
Additional Funds $30,000
TOTAL $915,000 to $1,698,000

Franchise Disclosure Document

Below is PJ’s Coffee of New Orleans's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

PJ’s Coffee of New Orleans had 182 total units in 2025, of which 169 were franchised-owned and 13 company-owned.

Competitors

Below are some of

PJ’s Coffee of New Orleans

key competitors in the

Coffee & Tea

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Upgrade
EBITDA
Upgrade

169

New
+
26%
26%

5.00%

$263,000

-

$1,698,000

$534,000

n.a.

$xxx,xxx

16.2%

xx%

n.a.

Training 

PJ’s Coffee of New Orleans mandates an initial management training program for new franchisees. This program is essential for up to three individuals, including the Designated Principal, and if applicable, the district manager or general manager.

Training Content

The program encompasses all crucial elements for operating the store, including operations, customer service, product knowledge, management, marketing, facilities, IT, supply chain, and financial management.

Duration and Location

The initial management training program spans five to eleven days, contingent on class size and material coverage rate. The training includes hands-on experience and classes, averaging eight hours daily, along with additional homework assignments. All sessions are held in Greater Metro New Orleans, Louisiana.

Territory Protection

Franchisees with PJ’s Coffee of New Orleans do not receive an exclusive territory. They may encounter competition from other franchisees, outlets owned by the franchisor, or other distribution channels or competitive brands under the franchisor's control.

However, the franchisor typically avoids establishing another Traditional PJ’s Unit, whether franchisee-owned or company-owned, within a two (2) driving mile radius of the franchisee's Traditional PJ’s Unit.

This arrangement means that while franchisees have a specific location for their operations, they do not enjoy a broader exclusive territory. Their operations are limited to the designated location, with the general guideline that no other Traditional PJ’s Unit will be established within two driving miles of an existing one.

Frequently Asked Questions

Competitors

Below are some of PJ’s Coffee of New Orleans's key competitors in the Coffee & Tea sector.

Azal Coffee

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$227,000 - $333,000
Revenue

?

Upgrade

Auntea Jenny

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$285,000 - $596,000
Revenue

?

Upgrade

WANPO

Franchisees

?

11
+
450%
450%
Investment

?

$110,000 - $196,000
Revenue

?

Upgrade

TPTEA Tea Shop

Franchisees

?

16
+
78%
78%
Investment

?

$425,000 - $447,000
Revenue

?

Upgrade

Peet's Coffee

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$1,035,000 - $1,697,000
Revenue

?

Upgrade

Sugar Llamas

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$252,000 - $368,000
Revenue

?

Upgrade

All the data you need

We're the leading database for franchise professionals

For
Franchisees
Franchisors
Investors
Franchise Consultants

Unlimited FDD access

Access our library of 5,000+ Franchise Disclosure Documents, updated every day.

Read unlimited FDDs
Download unlimited FDDs

Transparent franchise data

Analyze financial data on 2,500+ franchise brands, without diving into FDDs. Revenue, profits, growth and more.

Franchise fees
Detailed initial investment

?

Revenue
Operating Profit (EBITDA)
Sector Revenue
Sector Operating Profit

Our plans

Create a free account, or upgrade to Pro

Free
For anyone looking into franchises.
Sign up
Franchise fees

?

Franchise units & growth

?

Detailed investment costs

?

Pay $49 per FDD download

?

Free Expert consultation

?

Pro
$199 / year
Unlimited franchise data.
For franchisees, investors and more.
You're on the Free plan 🎉
Complete your upgrade now
Upgrade to Pro
Everything in Free, plus:
Read unlimited FDDs
Download unlimited FDDs
Revenue (AUV)

?

Profit margins

?

Dedicated Franchise Expert

?

Industry benchmarks

?