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PJ’s Coffee of New Orleans

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Food & Beverage
Coffee & Tea

PJ’s Coffee of New Orleans

PJ’s Coffee of New Orleans Franchise FDD, Costs & Fees (2025)

Coffeehouse franchise serving a variety of specialty coffees, espressos, and teas, offering a taste of New Orleans' coffee culture with a range of flavored options.

PJ’s Coffee of New Orleans is a beloved American coffeehouse chain, known for its inviting atmosphere and exceptional coffee. It offers a delightful array of freshly baked pastries, breakfast items, tasty snacks, and hearty lunch options.

The origins of PJ’s Coffee trace back to the charming Carrollton neighborhood in New Orleans, where it was founded in 1978 by Phyllis Jordan, whose initials the brand proudly carries. The journey to expand this coffeehouse's unique charm began with franchising in 1989.

Today, PJ's Coffee stands as a beacon for coffee enthusiasts, fostering a vibrant coffee culture. Each store is designed to reflect the rich heritage and lively spirit of New Orleans, offering a cozy ambiance that makes customers feel at home. The brand's commitment to quality is evident in its use of 100% Arabica beans, carefully selected and roasted to perfection.

The legacy of PJ’s Coffee is upheld by its franchisor, PJ's Coffee, now a distinguished subsidiary of Ballard Brands, headquartered in Mandeville, Louisiana. The brand continues to grow, sharing its passion for coffee and community with every cup served.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

PJ’s Coffee offers 3 types of franchises:

Type of PJ’s Unit Model Initial Investment
Traditional Inline/End Cap Model $498,500 – $887,000
Traditional Free-standing Model $915,000 – $1,698,000
Non-traditional Model $262,500 – $556,000

We are summarizing below the main costs associated with opening a Traditional Free-standing Model. For more information on costs required to start a PJ’s Coffee of New Orleans franchise, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Initial Franchise Fee $15,000 to $40,000
Real Estate Lease Deposit for Premises $5,000 to $12,500
Furniture, Fixtures, and Equipment $191,500 to $243,000
Opening Advertising $12,500
Travel and Living Expenses While Training $3,500 to $5,000
Insurance $5,000 to $7,500
Other Prepaid Expenses, Such as Deposits, Licenses and Various Permits $4,500 to $8,000
Opening Inventory $10,000 to $14,000
Exterior Signage $20,000 to $30,000
Free Standing Building or Leasehold Improvements (Not Including the Purchase of Land) $550,000 to $1,200,000
Small Wares $8,000 to $10,000
POS System & Backoffice Computer System $2,500 to $5,500
Legal, Accounting & Organizational Costs $2,500 to $5,000
Construction Drawings $55,000 to $75,000
Additional Funds $30,000
TOTAL $915,000 to $1,698,000

PJ’s Coffee offers 3 types of franchises:

Type of PJ’s Unit Model Initial Investment
Traditional Inline/End Cap Model $498,500 – $887,000
Traditional Free-standing Model $915,000 – $1,698,000
Non-traditional Model $262,500 – $556,000

We are summarizing below the main costs associated with opening a Traditional Free-standing Model. For more information on costs required to start a PJ’s Coffee of New Orleans franchise, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Initial Franchise Fee $15,000 to $40,000
Real Estate Lease Deposit for Premises $5,000 to $12,500
Furniture, Fixtures, and Equipment $191,500 to $243,000
Opening Advertising $12,500
Travel and Living Expenses While Training $3,500 to $5,000
Insurance $5,000 to $7,500
Other Prepaid Expenses, Such as Deposits, Licenses and Various Permits $4,500 to $8,000
Opening Inventory $10,000 to $14,000
Exterior Signage $20,000 to $30,000
Free Standing Building or Leasehold Improvements (Not Including the Purchase of Land) $550,000 to $1,200,000
Small Wares $8,000 to $10,000
POS System & Backoffice Computer System $2,500 to $5,500
Legal, Accounting & Organizational Costs $2,500 to $5,000
Construction Drawings $55,000 to $75,000
Additional Funds $30,000
TOTAL $915,000 to $1,698,000

PJ’s Coffee of New Orleans

2025

Franchise Disclosure Document

Number of units

Training 

PJ’s Coffee of New Orleans mandates an initial management training program for new franchisees. This program is essential for up to three individuals, including the Designated Principal, and if applicable, the district manager or general manager.

Training Content

The program encompasses all crucial elements for operating the store, including operations, customer service, product knowledge, management, marketing, facilities, IT, supply chain, and financial management.

Duration and Location

The initial management training program spans five to eleven days, contingent on class size and material coverage rate. The training includes hands-on experience and classes, averaging eight hours daily, along with additional homework assignments. All sessions are held in Greater Metro New Orleans, Louisiana.

Territory Protection

Franchisees with PJ’s Coffee of New Orleans do not receive an exclusive territory. They may encounter competition from other franchisees, outlets owned by the franchisor, or other distribution channels or competitive brands under the franchisor's control.

However, the franchisor typically avoids establishing another Traditional PJ’s Unit, whether franchisee-owned or company-owned, within a two (2) driving mile radius of the franchisee's Traditional PJ’s Unit.

This arrangement means that while franchisees have a specific location for their operations, they do not enjoy a broader exclusive territory. Their operations are limited to the designated location, with the general guideline that no other Traditional PJ’s Unit will be established within two driving miles of an existing one.

Competitors

Below are some of

PJ’s Coffee of New Orleans

key competitors in the

Coffee & Tea

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Sign up
Gross Profit
Sign up
EBITDA
Sign up

169

New
+
26%
26%

$15,000

$263,000

$1,698,000

n.a.

$534,000

$xxx,xxx

66.0%

xx%

n.a.

16.2%

xx%

n.a.

Competitors

Fuelify

Fuelify is a specialty beverage franchise offering energy teas, milk teas, smoothies, spritzers, coffee and freeze-dried candy, serving boba lovers and on-the-go guests, and known for vibrant flavors, customizable drink combinations and a fun, social “boba hangout” atmosphere.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$83,000 - $127,000

Mercato Cucina

Mercato Cucina is a foodservice franchise concept offering Italian-inspired fast-casual meals and marketplace items, serving local residents seeking refined yet convenient cuisine, and known for chef-crafted menus, fresh pastas and sauces, and an Italian deli–style experience with gourmet take-home products.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$199,000 - $346,000

Boba Nation

Boba Nation is a beverage franchise offering bubble tea, smoothies, and specialty drinks, serving younger consumers and families who enjoy customizable beverages, and known for extensive flavor combinations, vibrant store branding, and scalable formats designed to capture growing boba demand.

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$350,000 - $495,000

Parlay Cafe

Parlay Cafe is a hybrid café and coworking franchise offering specialty coffee, light bites, and flexible workspace, serving remote professionals, entrepreneurs, and small teams, and known for memberships, meeting rooms, and thoughtfully designed spaces combining café comfort with business amenities.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$203,000 - $459,000

Puffles

Puffles is a dessert-and-beverage franchise offering Hong-Kong-style egg waffles, customizable ice cream treats and bubble tea, serving dessert lovers and social café customers, and known for trendy format, fun social-media appeal and low investment.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$112,000 - $296,000

Tea Lounge

Tea Lounge is a café franchise offering specialty teas, bubble tea, and light café fare in stylish modern settings, serving younger consumers and café-seekers, and known for trendy ambiance, customizable drinks and franchise-ready formula.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$276,000 - $406,000

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