Aroma Joe’s is a vibrant coffee franchise that began its journey in 2000, founded by four cousins, Marty and Tim McKenna and Mike and Brian Sillon, in East Rochester, New Hampshire. The brand quickly established itself as a beloved community hub, known for its handcrafted coffee and espresso drinks, unique flavor infusions, signature AJ’s RUSH® energy drinks, and all-day food offerings served in a friendly and upbeat environment.
With a strong emphasis on customer service and community engagement, Aroma Joe’s sets itself apart by providing a positive impact on both its customers and the communities it serves.
Headquartered in Scarborough, Maine, Aroma Joe’s started franchising in 2012, leveraging the experience of Loren Goodridge, a respected Subway franchisee and Development Agent.
Aroma Joe’s prides itself on its ethically sourced, sustainably harvested coffee blends that are Rainforest Alliance Certified, ensuring not only exceptional flavor but also a commitment to environmental and social responsibility.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
KEY FRANCHISE STATS
All you need to know about this franchise
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Aroma Joe's franchise offers comprehensive training designed to equip franchisees with the knowledge and skills necessary for running a successful coffee shop. This training encompasses both pre-opening and ongoing support, ensuring that franchisees are well-prepared to meet the high standards and operational demands of the business.
Pre-Opening Training: Aroma Joe's provides an extensive training program that includes 31 hours of classroom instruction and 40 hours of in-store training. This training covers essential aspects of the business, such as coffee brewing techniques, customer service, business operations, and marketing strategies. Franchisees also receive assistance with market location research and store design to ensure optimal setup and efficiency.
Ongoing Support: After the initial launch, Aroma Joe's continues to support its franchisees with general operational guidance, purchasing assistance, inventory management, and supply chain logistics.
The franchise also offers ongoing training through the "Fueling Up Success" (FUS) program, which provides business and entrepreneurship courses for dedicated employees aspiring to own their own Aroma Joe's location in the future.
Aroma Joe’s franchise does not offer exclusive territory protection to its franchisees. This means that franchisees may face competition from other Aroma Joe’s locations authorized by the parent company or from competing brands controlled by the company.
This lack of fixed territorial rights can lead to increased competition within the same market area, which franchisees must be prepared to manage.
Despite the absence of territory protection, Aroma Joe’s supports its franchisees through comprehensive training and ongoing operational guidance. The franchise emphasizes community engagement and high-quality customer service to help franchisees build a loyal customer base, even in competitive environments.
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