Pieology Restaurants

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Pieology Restaurants

Food & Beverage
Pizza

Pieology Restaurants Franchise FDD, Costs & Fees (2025)

Pieology Restaurants is a fast-casual pizza chain that allows customers to customize their own pizzas with a selection of fresh toppings and sauces, baked to order for a personalized dining experience.

Pieology Pizzeria is a fast-casual pizza franchise offering artisan-style, customizable pizzas. It was founded in 2011 in Fullerton, California, by Carl Chang. The company is now headquartered in Tustin, California. Pieology began franchising in 2012 and has since expanded to numerous locations across the United States and internationally.

The franchise allows customers to build their own pizza using a wide variety of house-made doughs, sauces, and fresh toppings. Orders are baked in high-temperature ovens and served within minutes, offering both speed and customization. In addition to pizzas, the menu includes salads, beverages, and dessert items.

What sets Pieology apart is its commitment to personalization and healthier alternatives. Guests can choose gluten-free, cauliflower, or thin crust options, along with vegan-friendly toppings. The brand also focuses on simplicity in operations and cost-effective supply chain management, making it an appealing choice for franchisees.

Pieology continues to differentiate itself through innovation, community engagement, and strategic partnerships. Inspirational quote boards in each location and a strong emphasis on customer experience help reinforce its unique identity in the fast-casual pizza market.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $25,000
Initial Training Fee $15,000
Construction, Remodeling, Leasehold Improvements and Decorating Costs $100,000 - $337,000
Fixed Assets, Furniture, Fixtures, and Equipment $75,000 - $200,000
Signage $10,000 - $35,000
Computer System $15,000 - $20,000
Three Months’ Rent $20,000 - $45,000
Security Deposit $0 - $30,000
Opening Inventory and Supplies $8,000 - $15,000
Pre-Opening Advertising $10,000 - $20,000
Training Expenses (for all trainees) $6,000 - $15,500
Additional Funds – 3 months $20,000 - $50,000
Total Estimated Initial Investment $304,000 - $807,500
Type of Expenditure Amount
Initial Franchise Fee $25,000
Initial Training Fee $15,000
Construction, Remodeling, Leasehold Improvements and Decorating Costs $100,000 - $337,000
Fixed Assets, Furniture, Fixtures, and Equipment $75,000 - $200,000
Signage $10,000 - $35,000
Computer System $15,000 - $20,000
Three Months’ Rent $20,000 - $45,000
Security Deposit $0 - $30,000
Opening Inventory and Supplies $8,000 - $15,000
Pre-Opening Advertising $10,000 - $20,000
Training Expenses (for all trainees) $6,000 - $15,500
Additional Funds – 3 months $20,000 - $50,000
Total Estimated Initial Investment $304,000 - $807,500

Franchise Disclosure Document

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising
2012
Franchisees

?

101
+
-9%
-9%
Franchise fee

?

$25,000
Investment

?

$304,000 - $808,000
Revenue (AUV)

?

Undisclosed
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$0

+
n.a.
n.a.
Operating Profit

?

Upgrade

n.a.

Home based

?

Upgrade
Passive investment

?

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Competitors

Below are some of

Pieology Restaurants

key competitors in the

Pizza

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

101

New
+
-9%
-9%

$25,000

$304,000

$808,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1

New
+
0%
0%

$20,000

$301,000

$489,000

n.a.

$586,000

$xxx,xxx

74.0%

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$40,000

$1,336,000

$7,506,000

n.a.

$2,211,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

409

New
+
15%
15%

$25,000

$347,000

$1,092,000

n.a.

$1,028,000

$xxx,xxx

73.0%

xx%

n.a.

n.a.

xx%

n.a.

42

New
+
-5%
-5%

$25,000

$121,000

$350,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

2819

New
+
1%
1%

$7,500

$32,000

$228,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

212

New
+
3%
3%

$30,000

$2,102,000

$4,910,000

n.a.

$2,063,000

$xxx,xxx

72.2%

xx%

n.a.

14.1%

xx%

n.a.

29

New
+
-12%
-12%

$40,000

$323,000

$1,359,000

n.a.

$842,000

$xxx,xxx

70.1%

xx%

n.a.

11.2%

xx%

n.a.

9

New
+
0%
0%

$35,000

$943,000

$1,709,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

12

New
+
-20%
-20%

$50,000

$720,000

$5,375,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

125

New
+
3%
3%

$30,000

$542,000

$1,038,000

n.a.

$958,000

$xxx,xxx

68.5%

xx%

n.a.

9.5%

xx%

n.a.

32

New
+
-11%
-11%

$40,000

$609,000

$2,056,000

n.a.

$1,805,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

75

New
+
19%
19%

$25,000

$146,000

$428,000

n.a.

$1,039,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

5214

New
+
-2%
-2%

$25,000

$462,000

$2,054,000

n.a.

$969,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

4

New
+
300%
300%

$50,000

$1,390,000

$1,835,000

n.a.

$2,780,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

254

New
+
-14%
-14%

$30,000

$667,000

$1,143,000

n.a.

$1,286,000

$xxx,xxx

80.6%

xx%

n.a.

n.a.

xx%

n.a.

24

New
+
0%
0%

$25,000

$211,000

$706,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

10

New
+
-17%
-17%

$45,000

$980,000

$1,571,000

n.a.

$1,758,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

48

New
+
-2%
-2%

$35,000

$312,000

$1,485,000

n.a.

$807,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

259

New
+
-12%
-12%

$15,000 to $30,000

$242,000

$1,019,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

113

New
+
9%
9%

$30,000

$206,000

$673,000

n.a.

$1,193,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

17

New
+
-6%
-6%

$45,000

$1,672,000

$2,493,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

55

New
+
20%
20%

$30,000

$510,000

$690,000

n.a.

$983,000

$xxx,xxx

71.4%

xx%

n.a.

7.4%

xx%

n.a.

5

New
+
25%
25%

$15,000

$255,000

$734,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

599

New
+
3%
3%

$7,500 to $25,000

$153,000

$1,159,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

12

New
+
0%
0%

$30,000

$860,000

$1,355,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

69

New
+
-9%
-9%

$35,000

$369,000

$940,000

n.a.

$804,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

161

New
+
-2%
-2%

$50,000

$1,688,000

$4,832,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

7

New
+
-13%
-13%

$25,000

$224,000

$444,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

51

New
+
50%
50%

$30,000

$191,000

$641,000

n.a.

$824,000

$xxx,xxx

67.3%

xx%

n.a.

n.a.

xx%

n.a.

86

New
+
5%
5%

$30,000

$859,000

$1,247,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

87

New
+
30%
30%

$50,000

$2,143,000

$3,837,000

n.a.

$2,611,000

$xxx,xxx

76.5%

xx%

n.a.

n.a.

xx%

n.a.

103

New
+
7%
7%

$25,000

$279,000

$630,000

n.a.

$816,000

$xxx,xxx

72.8%

xx%

n.a.

21.0%

xx%

n.a.

56

New
+
2%
2%

$25,000

$1,431,000

$2,595,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

45

New
+
5%
5%

$25,000 - $30,000

$167,000

$785,000

n.a.

$811,000

$xxx,xxx

72.1%

xx%

n.a.

6.2%

xx%

n.a.

494

New
+
-1%
-1%

$25,000

$292,000

$567,000

n.a.

$805,000

$xxx,xxx

70.2%

xx%

n.a.

n.a.

xx%

n.a.

6751

New
+
5%
5%

$10,000

$107,000

$744,000

n.a.

$1,279,000

$xxx,xxx

n.a.

xx%

n.a.

10.7%

xx%

n.a.

32

New
+
78%
78%

$30,000

$257,000

$792,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

24

New
+
-4%
-4%

$50,000

$1,031,000

$3,306,000

n.a.

$1,510,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

3

New
+
50%
50%

$30,000

$406,000

$1,148,000

n.a.

$2,223,000

$xxx,xxx

77.3%

xx%

n.a.

15.2%

xx%

n.a.

9

New
+
50%
50%

$30,000

$137,000

$539,000

n.a.

$1,049,000

$xxx,xxx

63.4%

xx%

n.a.

n.a.

xx%

n.a.

2752

New
+
4%
4%

$25,000

$111,000

$853,000

n.a.

$1,068,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

23

New
+
-58%
-58%

$30,000

$239,000

$590,000

n.a.

$934,000

$xxx,xxx

71.0%

xx%

n.a.

n.a.

xx%

n.a.

299

New
+
13%
13%

$30,000

$477,000

$983,000

n.a.

$1,015,000

$xxx,xxx

75.0%

xx%

n.a.

n.a.

xx%

n.a.

29

New
+
12%
12%

$20,000

$145,000

$1,568,000

n.a.

$472,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

26

New
+
-10%
-10%

$45,000

$488,000

$1,133,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

192

New
+
-4%
-4%

$15,000

$109,000

$236,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

197

New
+
42%
42%

$20,000 to $35,000

$207,000

$946,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$50,000

$810,000

$1,240,000

n.a.

$2,009,000

$xxx,xxx

74.2%

xx%

n.a.

n.a.

xx%

n.a.

33

New
+
18%
18%

$39,000

$87,000

$549,000

n.a.

$489,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$25,000

$237,000

$533,000

n.a.

$730,000

$xxx,xxx

60.0%

xx%

n.a.

17.2%

xx%

n.a.

72

New
+
-16%
-16%

$30,000

$156,000

$331,000

n.a.

$784,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1114

New
+
9%
9%

$25,000

$287,000

$807,000

n.a.

$886,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

33

New
+
-27%
-27%

$40,000

$207,000

$2,484,000

n.a.

$2,081,000

$xxx,xxx

76.0%

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$39,500

$403,000

$536,000

n.a.

$1,126,000

$xxx,xxx

53.0%

xx%

n.a.

15.0%

xx%

n.a.

1001

New
+
-13%
-13%

$25,000

$367,000

$733,000

n.a.

$616,000

$xxx,xxx

68.8%

xx%

n.a.

15.2%

xx%

n.a.

60

New
+
-2%
-2%

$20,000

$214,000

$690,000

n.a.

$676,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

9

New
+
80%
80%

$40,000

$106,000

$729,000

n.a.

$957,000

$xxx,xxx

65.4%

xx%

n.a.

n.a.

xx%

n.a.

16

New
+
0%
0%

$39,000

$204,000

$592,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

394

New
+
9%
9%

$30,000

$573,000

$786,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

73

New
+
66%
66%

$30,000

$290,000

$551,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

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Training

Pieology provides a structured training and support program to ensure franchisees are well-equipped to run their restaurants efficiently. Here is a summary of the training provided by the franchisor:

  1. Initial Training Program: Before opening, franchisees must attend Pieology’s initial training program. This includes comprehensive instruction on restaurant operations and system standards. It typically covers all operational and administrative functions and must be completed to the franchisor’s satisfaction.
  2. Ongoing Brand Standards Training: Pieology may hold periodic brand standards training courses. These can be mandatory for restaurant personnel and may include in-person and remote sessions. The franchisor can also require franchisees to conduct regular in-house training for staff based on prescribed formats.
  3. Annual Franchisee Meetings: The franchisor may organize annual conventions or meetings which franchisees or their managing directors are required to attend. These gatherings are designed to provide updates, training refreshers, and operational guidance.
  4. Operations Manual Updates and Guidance: Franchisees receive updates to the Operations Manual and ongoing guidance on implementing system standards. While Pieology provides oversight and support, franchisees are responsible for daily operations and compliance with all standards.

Territory Protection

Pieology offers limited territory protection through a defined “Protected Zone” specified in the Franchise Agreement. Within this zone, the franchisor agrees not to open another Pieology location during the agreement term. However, this zone’s scope can vary and is not exclusive.

The protection does not prevent competition from other franchisees or company-owned outlets outside the Protected Zone. Pieology also retains the right to change site criteria and approve new locations nearby. Thus, franchisees receive some protection, but not exclusive market rights.

Competitors

Pizza Twist

Pizza Twist is a pizza franchise known for its unique fusion flavors, offering traditional and Indian-style pizzas with vegan, gluten-free, and halal options.

Franchisees

?

73
+
66%
66%
Investment

?

$290,000 - $551,000
Food & Beverage
Pizza

Paulie Gee's

Paulie Gee's is a pizzeria franchise known for its artisanal, wood-fired pizzas made with fresh ingredients, offering a cozy dining experience.

Franchisees

?

5
+
25%
25%
Investment

?

$255,000 - $734,000
Food & Beverage
Pizza

Slice House by Tony Gemignani

Slice House by Tony Gemignani is a pizza franchise offering a variety of regional styles, including New York, Sicilian, and Detroit-style pizzas.

Franchisees

?

3
+
50%
50%
Investment

?

$406,000 - $1,148,000
Food & Beverage
Pizza

East of Chicago Pizza

East of Chicago Pizza is a pizza franchise known for its signature pan, thin, and stuffed crust pizzas with a variety of toppings.

Franchisees

?

60
+
-2%
-2%
Investment

?

$214,000 - $690,000
Food & Beverage
Pizza

Mellow Mushroom

Mellow Mushroom is a pizza franchise known for its stone-baked pizzas, craft beers, and eclectic, artistic restaurant atmosphere.

Franchisees

?

161
+
-2%
-2%
Investment

?

$1,688,000 - $4,832,000
Food & Beverage
Pizza

Russo's New York Pizzeria

Russo’s New York Pizzeria is a pizza franchise serving authentic New York-style pizzas, pastas, and Italian dishes in a casual dining setting.

Franchisees

?

37
+
3%
3%
Investment

?

$439,000 - $1,501,000
Food & Beverage
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