Pieology Pizzeria is a fast-casual pizza franchise offering artisan-style, customizable pizzas. It was founded in 2011 in Fullerton, California, by Carl Chang. The company is now headquartered in Tustin, California. Pieology began franchising in 2012 and has since expanded to numerous locations across the United States and internationally.
The franchise allows customers to build their own pizza using a wide variety of house-made doughs, sauces, and fresh toppings. Orders are baked in high-temperature ovens and served within minutes, offering both speed and customization. In addition to pizzas, the menu includes salads, beverages, and dessert items.
What sets Pieology apart is its commitment to personalization and healthier alternatives. Guests can choose gluten-free, cauliflower, or thin crust options, along with vegan-friendly toppings. The brand also focuses on simplicity in operations and cost-effective supply chain management, making it an appealing choice for franchisees.
Pieology continues to differentiate itself through innovation, community engagement, and strategic partnerships. Inspirational quote boards in each location and a strong emphasis on customer experience help reinforce its unique identity in the fast-casual pizza market.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Pieology provides a structured training and support program to ensure franchisees are well-equipped to run their restaurants efficiently. Here is a summary of the training provided by the franchisor:
Pieology offers limited territory protection through a defined “Protected Zone” specified in the Franchise Agreement. Within this zone, the franchisor agrees not to open another Pieology location during the agreement term. However, this zone’s scope can vary and is not exclusive.
The protection does not prevent competition from other franchisees or company-owned outlets outside the Protected Zone. Pieology also retains the right to change site criteria and approve new locations nearby. Thus, franchisees receive some protection, but not exclusive market rights.
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Pieology Restaurants
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