Parlay Cafe is a hybrid café and coworking franchise offering specialty coffee, light bites, and flexible workspace, serving remote professionals, entrepreneurs, and small teams, and known for memberships, meeting rooms, and thoughtfully designed spaces combining café comfort with business amenities.
KEY FRANCHISE STATS
Franchisees
?
0
+
n.a.
n.a.
Franchise fee
?
$30,000
Investment
?
$203,000 - $459,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Parlay Cafe is a next-generation café and coworking hybrid that offers coffee, food and beverage service alongside premium work and meeting spaces. Founded in 2019 in Temecula, California, the brand is headquartered in Temecula, CA.
Parlay Cafe began franchising in 2020. In its flagship concept, customers can order espresso-bar fare, pay for day-use or monthly membership lounges and reserve private conference rooms.
The franchise concept is positioned to serve remote workers, freelancers and small-business professionals who seek an alternative to home offices or conventional coworking spaces.
Unlike a typical coffee shop, Parlay Cafe provides three distinct revenue streams – café service, membership passes and conference room rentals – all under one roof. As reported, its founder describes the model as filling the niche “between the local coffee shop and coworking space.”
Parlay Cafe differentiates itself by deploying smaller footprint locations (roughly 2,500 square feet) in retail centres, rather than large coworking facilities, offering a higher-end lounge feel and flexible usage options.
Initial investment
The initial investment required for a Parlay Cafe franchise is
$203,000 - $459,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Franchise fee
$30,000 - $30,000
Site Selection fee
$5,000 - $5,000
Training fee
$15,000 - $15,000
Rent and Lease Security Deposit
$2,250 - $10,800
Utilities
$500 - $1,000
Leasehold Improvements
$25,000 - $150,000
Market Introduction Program
$1,250 - $2,500
Furniture, Fixtures, and Equipment
$75,000 - $150,000
Computer Systems
$1,500 - $3,000
Insurance
$1,000 - $2,500
Signage
$10,000 - $15,000
Office Expenses
$1,000 - $2,000
Inventory
$5,000 - $10,000
Licenses and Permits
$500 - $1,500
Dues and Subscriptions
$1,200 - $2,400
Professional Fees
$1,250 - $2,500
Travel, lodging, and meals for initial training
$2,500 - $6,000
Additional funds (first 3 months)
$25,000 - $50,000
Total
$202,950 - $459,200
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Type of Expenditure
Amount
Franchise fee
$30,000 - $30,000
Site Selection fee
$5,000 - $5,000
Training fee
$15,000 - $15,000
Rent and Lease Security Deposit
$2,250 - $10,800
Utilities
$500 - $1,000
Leasehold Improvements
$25,000 - $150,000
Market Introduction Program
$1,250 - $2,500
Furniture, Fixtures, and Equipment
$75,000 - $150,000
Computer Systems
$1,500 - $3,000
Insurance
$1,000 - $2,500
Signage
$10,000 - $15,000
Office Expenses
$1,000 - $2,000
Inventory
$5,000 - $10,000
Licenses and Permits
$500 - $1,500
Dues and Subscriptions
$1,200 - $2,400
Professional Fees
$1,250 - $2,500
Travel, lodging, and meals for initial training
$2,500 - $6,000
Additional funds (first 3 months)
$25,000 - $50,000
Total
$202,950 - $459,200
Franchise Disclosure Document
Below is Parlay Cafe's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Parlay Cafe had 1 total units in 2023, of which 0 were franchised-owned and 1 company-owned.
Frequently Asked Questions
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Parlay Cafe provides a comprehensive training system to prepare franchisees and their teams for successful business operations. The training covers both pre-opening education and post-opening support, ensuring franchisees meet operational standards and system compliance.
Initial Training Program: The Principal Executive and up to two employees are required to attend training at the franchisor’s headquarters or another designated location. This training includes lectures, discussions, on-the-job instruction, and operations manual reviews. There is no training fee for this initial program, though franchisees must cover travel and living expenses.
Pre-Opening Requirement: The Principal Executive must complete training to the franchisor’s satisfaction at least four weeks before opening. The business cannot open unless this requirement, along with other operational and regulatory conditions, is fulfilled.
On-Site Opening Support: A franchisor representative provides 3–5 days of on-site assistance during the business’s launch. This includes help with operational execution and staff guidance.
Ongoing and Post-Opening Training: The franchisor reserves the right to require additional training for the Principal Executive or employees at any time, in any format or location. Fees may apply for these sessions depending on the scope and setting.
New Manager Training: If a new General Manager is appointed, they must attend the training program, which currently costs $15,000. This ensures continuity in management quality and system knowledge.
Territory Protection
Parlay Cafe does not offer exclusive territory protection to its franchisees. While a territory is granted—typically defined as the area within three miles of the approved location—franchisees may face competition from other Parlay Cafe franchisees, company-owned outlets, or other distribution channels operated by the franchisor.
However, franchisees are given a right of first refusal for any new location proposed within three miles of their existing site.
The franchisor retains the right to market and make sales through various channels, including the internet, catalogs, and telemarketing, within any territory, without compensating the franchisee.
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