Established in 2007 in Plano, Texas, MOOYAH Burgers, Fries & Shakes has distinguished itself in the fast-casual dining sector by offering high-quality, customizable burgers, hand-cut fries, and real ice cream shakes.
The brand began franchising the same year, rapidly expanding its footprint across the United States.
MOOYAH's menu features 100% Certified Angus Beef® burgers, all-natural turkey burgers, plant-based black bean veggie burgers, and all-beef hot dogs. Complementing these offerings are buns baked in-house daily and a variety of fresh, customizable toppings, allowing guests to tailor their meals to their preferences.
The commitment to quality extends to their hand-cut fries, prepared through a meticulous 24-hour, six-step process, and their signature shakes made with 100% real ice cream.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
MOOYAH Burgers, Fries & Shakes provides a comprehensive training program designed to prepare franchisees for successful restaurant operations. This includes 26 hours of classroom instruction and 175 hours of on-the-job training.
The training covers essential aspects such as restaurant management, food preparation, quality control, customer service, marketing strategies, and the use of their proprietary systems and technology.
Additionally, MOOYAH offers ongoing support through field representatives and an established network of resources to assist with marketing campaigns, employee training, and operational challenges.
Franchisees also receive guidance in managing inventory, optimizing workflows, and maintaining compliance with brand standards, ensuring they have the tools necessary to build and sustain a profitable business.
MOOYAH Burgers, Fries & Shakes offers territory protection to its franchisees through multi-unit development agreements. These agreements grant franchisees the exclusive right to operate and expand within a specific geographic area.
This ensures there is no internal competition from other MOOYAH franchisees within the designated territory. Franchisees are encouraged to reside near their territory to strengthen their connection to the local market.
This proximity helps them manage their operations effectively and build strong relationships within the community. The territory protection policy is part of MOOYAH’s commitment to supporting its franchisees’ success and fostering brand loyalty in local markets.
KEY FRANCHISE STATS
All you need to know about this franchise
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$1,009,000
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9.8%
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Below are some of
MOOYAH Burgers, Fries & Shakes
key competitors in the
Burger
sector.
71
$40,000
$373,000
$1,186,000
n.a.
$1,009,000
$xxx,xxx
71.6%
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9.8%
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JL Beers
Over $500K
3
$50,000
$1,223,000
$3,308,000
n.a.
$1,440,000
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
Wahlburgers
Over $500K
106
$40,000
$1,140,000
$2,755,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
BURGERFI
Over $500K
93
$45,000
$610,000
$1,043,000
n.a.
$1,319,000
$xxx,xxx
67.9%
n.a.
n.a.
n.a.
Five Guys
$200K - $500K
899
$25,000
$256,000
$591,000
n.a.
$0
$xxx,xxx
n.a.
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Fat Shack serves a variety of indulgent sandwiches and comfort foods, offering a fun and satisfying dining experience.
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