MOOYAH Burgers, Fries & Shakes Franchise FDD, Costs & Fees (2026)

Fast-casual burger franchise offering made-to-order burgers, hand-cut fries, and milkshakes, emphasizing quality ingredients and customizable options.

KEY FRANCHISE STATS

Franchisees

-8%

Franchise fee

$40,000

Investment

$373,000 - $1,186,000

Revenue (AUV)

$1,009,000

4.9%

Established in 2007 in Plano, Texas, MOOYAH Burgers, Fries & Shakes has distinguished itself in the fast-casual dining sector by offering high-quality, customizable burgers, hand-cut fries, and real ice cream shakes.

The brand began franchising the same year, rapidly expanding its footprint across the United States.

MOOYAH's menu features 100% Certified Angus Beef® burgers, all-natural turkey burgers, plant-based black bean veggie burgers, and all-beef hot dogs. Complementing these offerings are buns baked in-house daily and a variety of fresh, customizable toppings, allowing guests to tailor their meals to their preferences.

The commitment to quality extends to their hand-cut fries, prepared through a meticulous 24-hour, six-step process, and their signature shakes made with 100% real ice cream.

Initial investment

The initial investment required for a MOOYAH Burgers, Fries & Shakes franchise is $373,000 - $1,186,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Initial Franchise Fee	$40,000
New Restaurant Marketing Program Fee	$12,000
One-Time Extension Fee of Possession Deadline	$0 to $1,000
Rent and Security Deposit	$5,219 to $15,294
Leasehold Improvements	$100,000 to $626,997
Furniture, Fixtures, Equipment, and Signage	$132,509 to $331,049
Initial Training Costs	$17,000 to $27,954
Computer Hardware and Software	$8,000 to $15,000
Initial Inventory/Supplies	$13,880 to $19,830
Uniforms	$1,600 to $2,500
Professional Services	$1,000 to $5,500
Insurance	$617 to $3,000
Licenses and Permits	$700 to $6,000
Additional Funds – for Initial 3-Month Period	$40,000 to $80,000
TOTAL	$372,525 to $1,186,124

Type of Expenditure	Amount
Initial Franchise Fee	$40,000
New Restaurant Marketing Program Fee	$12,000
One-Time Extension Fee of Possession Deadline	$0 to $1,000
Rent and Security Deposit	$5,219 to $15,294
Leasehold Improvements	$100,000 to $626,997
Furniture, Fixtures, Equipment, and Signage	$132,509 to $331,049
Initial Training Costs	$17,000 to $27,954
Computer Hardware and Software	$8,000 to $15,000
Initial Inventory/Supplies	$13,880 to $19,830
Uniforms	$1,600 to $2,500
Professional Services	$1,000 to $5,500
Insurance	$617 to $3,000
Licenses and Permits	$700 to $6,000
Additional Funds – for Initial 3-Month Period	$40,000 to $80,000
TOTAL	$372,525 to $1,186,124

Franchise Disclosure Document

Below is MOOYAH Burgers, Fries & Shakes's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

MOOYAH Burgers, Fries & Shakes had 74 total units in 2025, of which 71 were franchised-owned and 3 company-owned.

Frequently Asked Questions

Competitors

Below are some of

MOOYAH Burgers, Fries & Shakes

key competitors in the

Burger

sector.

Franchise

Upgrade

New

-8%

6.00%

$373,000

$1,186,000

$1,009,000

9.8%

Hardee’s

Over $500K

1533

New

-3%

4.00%

$1,303,000

$3,436,000

$1,192,000

13.0%

Buns on Fire

$200K - $500K

New

n.a.

6.00%

$255,000

$462,000

n.a.

Harlem Shake

$200K - $500K

New

n.a.

6.00%

$412,000

$849,000

n.a.

Burger King

$200K - $500K

5524

New

-21%

4.50%

$363,000

$4,731,000

$1,507,000

n.a.

Jollibee

Over $500K

New

100%

5.00%

$1,635,000

$4,888,000

$4,337,000

n.a.

Smashburger

Over $500K

New

-21%

5.50%

$1,240,000

$2,256,000

n.a.

Training

MOOYAH Burgers, Fries & Shakes provides a comprehensive training program designed to prepare franchisees for successful restaurant operations. This includes 26 hours of classroom instruction and 175 hours of on-the-job training.

The training covers essential aspects such as restaurant management, food preparation, quality control, customer service, marketing strategies, and the use of their proprietary systems and technology.

Additionally, MOOYAH offers ongoing support through field representatives and an established network of resources to assist with marketing campaigns, employee training, and operational challenges.

Franchisees also receive guidance in managing inventory, optimizing workflows, and maintaining compliance with brand standards, ensuring they have the tools necessary to build and sustain a profitable business.

Territory Protection

MOOYAH Burgers, Fries & Shakes offers territory protection to its franchisees through multi-unit development agreements. These agreements grant franchisees the exclusive right to operate and expand within a specific geographic area.

This ensures there is no internal competition from other MOOYAH franchisees within the designated territory. Franchisees are encouraged to reside near their territory to strengthen their connection to the local market.

This proximity helps them manage their operations effectively and build strong relationships within the community. The territory protection policy is part of MOOYAH’s commitment to supporting its franchisees’ success and fostering brand loyalty in local markets.