Launch Entertainment: Redefining Family Fun with Multi-Attraction Venues

Launch Entertainment, previously known as Launch Trampoline Park, has emerged as a prominent force in the family entertainment sector. Established in 2012 by Rob and Erin Arnold in Warwick, Rhode Island—where the company remains headquartered—the brand began franchising just a year later and has since grown its presence across the United States.

While it began as a trampoline-focused venue, Launch has evolved into a comprehensive entertainment destination.

Its locations now feature a wide array of attractions such as trampoline zones, ninja warrior courses, bowling lanes, laser tag arenas, rock climbing walls, and immersive virtual reality experiences. Guests can also enjoy freshly made pizza from in-house Krave Restaurants or unwind at Bar Hops with craft beverages.

What truly distinguishes Launch is its integrated business model that blends active entertainment with dining and bar offerings. This strategic combination encourages longer visits, drives repeat business, and delivers a unique experience that separates it from traditional competitors in the industry.

Training

Launch Trampoline Park provides a comprehensive training program designed to prepare franchisees and their teams for successful operations. The Franchisor offers several distinct training components, each tailored to different aspects of park management and service.

1. Initial Training Program: This core program lasts approximately four weeks and must be completed no later than 60 days before the park opens. It includes both classroom and on-the-job training, totaling 160 hours (55 classroom and 105 on-the-job), covering topics like park activities, customer service, birthday programs, cafe operations, administration, and marketing.
2. On-Site Opening Assistance: At the park opening, Launch sends a trained representative to support the new team. Franchisees must cover the representative’s travel, lodging, and meal expenses.
3. Refresher Training and Annual Meetings: Launch may provide additional training through annual franchisee meetings or refresher sessions, some of which may be mandatory. Attendance fees and associated expenses are the responsibility of the franchisee.
4. Supplementary Staff Training: If more staff need training beyond the initial group, Launch charges a training fee per additional person. Franchisees must also provide workers’ compensation coverage and pay related travel and wage costs.
5. Guidance and Ongoing Support: Beyond formal training, Launch provides ongoing guidance on operations, systems, and compliance through consultations and updates to the Operations Manual.

Territory Protection

Launch Trampoline Park provides franchisees with limited territorial protection, defined in their Franchise Agreement. During the term of the agreement and while the franchisee remains in compliance, Launch will not establish or license another Launch Park within the assigned territory.

Typically, this territory is determined based on geographic boundaries or zip codes and may be designed to include approximately 200,000 people. However, Launch reserves extensive rights even within the franchisee's territory.

These include the ability to modify territory boundaries after the initial term, especially if population changes occur. Moreover, the franchisor retains the right to sell products or services via alternative channels such as the internet, catalogs, or mobile platforms, which may reach customers inside any given territory.