LaRosa's Pizzeria

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LaRosa's Pizzeria

LaRosa's Pizzeria Franchise FDD, Costs & Fees (2025)

LaRosa's Pizzeria is a beloved pizza franchise known for its authentic Italian flavors, offering a wide range of pizzas, pasta, and family-friendly dining experiences.

LaRosa’s Pizzeria began its journey in 1954 when founder Buddy LaRosa opened the first location in Cincinnati, Ohio. From those humble beginnings, the brand has grown into a beloved regional pizza franchise, with its headquarters still proudly based in Cincinnati.

Since launching its franchise program in 1967, LaRosa’s has expanded to over 60 units throughout Ohio, Indiana, and Kentucky.Renowned for its signature thin-crust pizzas smothered in a sweet, flavorful sauce, LaRosa’s also offers a broad selection of Italian-American favorites.

From hearty hoagys and calzones to fresh salads and comforting pasta dishes, the menu has something for everyone—creating broad appeal across multiple demographics and standing out in a crowded market.

Customer service is another pillar of LaRosa’s success. The brand operates a centralized Guest Service Center, streamlining the order process and ensuring consistent, high-quality service across all locations.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $25,000
Initial One Number Fee $10,000
Training Expenses (travel & lodging) $1,000 to $5,000
Real Property $400,000 to $900,000
Equipment, fixtures, fixed assets, construction, remodeling & leasehold improvements $750,000 to $1,500,000
Opening Inventory $15,000
Additional funds (initial 3 months) $100,000
Insurance $30,000 to $40,000
TOTAL $1,431,000 to $2,595,000
Type of Expenditure Amount
Initial Franchise Fee $25,000
Initial One Number Fee $10,000
Training Expenses (travel & lodging) $1,000 to $5,000
Real Property $400,000 to $900,000
Equipment, fixtures, fixed assets, construction, remodeling & leasehold improvements $750,000 to $1,500,000
Opening Inventory $15,000
Additional funds (initial 3 months) $100,000
Insurance $30,000 to $40,000
TOTAL $1,431,000 to $2,595,000

Franchise Disclosure Document

Number of units

Training

LaRosa’s Pizzeria offers a comprehensive training program designed to prepare franchisees and their teams for the successful operation of a franchise restaurant. The franchisor provides the following types of training:

  1. Initial Training Program
    This mandatory training lasts between 8 and 10 weeks and is conducted at the Center for Learning in Cincinnati, Ohio, as well as at a designated training restaurant. The program covers all aspects of restaurant operations, including food preparation, equipment operation, inventory, customer relations, and managerial techniques. Up to five people, including the franchisee or a designated representative and four additional managers, may attend.
  2. Pre-Opening On-Site Training
    For first-time franchisees, LaRosa’s provides an experienced supervisor who delivers additional training during the week before and the week of the restaurant’s opening. This training is conducted directly at the new franchise location and is provided at no additional cost.
  3. Post-Opening and Additional Training
    If necessary, LaRosa’s may require or provide additional training after the initial program is completed. This includes retraining sessions for employees or the franchisee based on the franchisor’s evaluation. While there’s no charge for the training itself, the franchisee is responsible for all associated expenses such as travel, lodging, and meals.

Territory Protection

LaRosa’s Pizzeria provides its franchisees with a designated protected territory in which they are granted the primary responsibility for developing maximum sales volume.

Within this protected territory, the franchisor agrees not to establish or license another LaRosa’s Pizzeria restaurant, provided the franchisee remains in compliance with the agreement. However, LaRosa’s retains the right to establish Special Purpose Outlets—such as those located in malls, airports, hospitals, or universities—within the protected area.

Despite this protection, LaRosa’s franchisees do not receive exclusive rights to the territory. The franchisor may still engage in alternative methods of distribution, including selling branded products in grocery stores or through online channels, even within the franchisee’s protected zone.

Competitors

Below are some of

LaRosa's Pizzeria

key competitors in the

Pizza

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

56

New
+
2%
2%

$25,000

$1,431,000

$2,595,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Tandoori Pizza

Tandoori Pizza is a fast-casual restaurant franchise offering Indian-inspired pizzas, appetizers, and specialty entrees, serving adventurous eaters and families, and known for tandoori-seasoned toppings, fusion flavors, and a unique culinary twist.

Franchisees

?

10
+
67%
67%
Investment

?

$374,000 - $659,000

Sarpino's Pizzeria

Sarpino's Pizzeria is a delivery-focused franchise offering gourmet pizzas, calzones, salads, and pastas, serving late-night and family audiences, and known for from-scratch dough, extended hours, and dependable doorstep convenience.

Franchisees

?

43
+
-4%
-4%
Investment

?

$396,000 - $582,000

Manhattan Pizza

Manhattan Pizza is a pizzeria franchise offering New York-style pies, slices, wings, and subs, serving neighborhoods and campus areas, and known for hand-tossed dough, generous portions, and fast, friendly service.

Franchisees

?

12
+
-14%
-14%
Investment

?

$401,000 - $758,000

Buck's Pizza

Buck's Pizza is a neighborhood pizza franchise offering hand-tossed pizzas, wings, subs, and salads, serving local families and game-day crowds, and known for friendly service, carryout and delivery convenience, and classic recipes.

Franchisees

?

9
+
-10%
-10%
Investment

?

$207,000 - $693,000

Big Mama's and Papa's Pizzeria

Big Mama's and Papa's Pizzeria is a pizza restaurant franchise offering giant specialty pies, slices, and Italian favorites, serving families and groups, and known for oversized pizzas, community presence, and casual dine-in and delivery.

Franchisees

?

10
+
-17%
-17%
Investment

?

$305,000 - $764,000

Patsy's Pizzeria

Patsy’s Pizzeria is an authentic Italian pizza franchise offering New York–style pizzas, Italian entrees, salads, and desserts, serving pizza lovers and families, and known for dough tradition, heritage recipes, and premium ingredients.

Franchisees

?

10
+
-29%
-29%
Investment

?

$399,000 - $766,000