Keller Williams Realty, founded in 1983 by Gary Keller in Austin, Texas, has grown into the world's largest real estate franchise by agent count. With its headquarters still in Austin, Keller Williams began franchising in 1991, rapidly expanding across the United States and internationally.
The franchise specializes in residential real estate services, providing agents with extensive training, cutting-edge technology, and a supportive, team-oriented culture.
What sets Keller Williams apart from its competitors is its unique agent-centric model, which emphasizes profit-sharing, continuous education, and a collaborative environment.
The company offers a wide range of tools and resources designed to enhance productivity and success, including the renowned Keller Williams University and the KWConnect online learning portal.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Keller Williams Realty offers 2 types of franchises:
We are summarizing below the main costs associated with opening a Keller Williams Realty Market Center franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Keller Williams Realty provides a comprehensive training program designed to empower its agents and franchisees with the knowledge and skills needed to succeed in the competitive real estate market.
Keller Williams Realty does not offer traditional territory protection to its franchisees. Instead of assigning exclusive territories, Keller Williams promotes a culture of cooperation among agents and offices, which is central to their interdependent business model.
This approach encourages agents to collaborate across regions, leveraging the broader Keller Williams network to maximize opportunities and success.
This model allows for multiple franchises or market centers to operate within the same geographic area, providing flexibility and fostering healthy competition.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Keller Williams Realty
key competitors in the
Broker/Realtor
sector.
766
$35,000
$182,000
$336,000
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PropertyGuys.com
Under $25K
4
$20,000
$22,000
$81,000
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$xxx,xxx
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1 Percent Lists
Under $25K
30
$15,000
$23,000
$59,000
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$0
$xxx,xxx
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LakePlace.com
$50K - $100K
6
$10,000
$51,000
$115,000
n.a.
$0
$xxx,xxx
n.a.
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