Integra Realty Resources (IRR) is a leading commercial real estate valuation, advisory, and consulting franchise. It was founded in July 1999 by 22 independent firms seeking to form a national network. The company is headquartered in Denver, Colorado, and has grown into one of the largest independent commercial real estate valuation firms in the United States.

IRR began franchising in the same year it was founded, 1999. The franchise offers a wide range of services, including commercial and limited residential property appraisals, market feasibility studies, litigation support, expert witness testimony, and specialized consulting in energy, infrastructure, and public finance.

What differentiates IRR from competitors is its unique structure. Each office is independently owned and led by experienced professionals, often with MAI designations and deep local market expertise.

Training

Integra Realty Resources provides a structured initial and ongoing training program to ensure franchisees operate in compliance with its standards. This training is a contractual obligation outlined in the Member Services Agreement and is addressed under Section 3.8.6.

1. Initial Training:
   Franchisees are required to complete an initial training program that includes core business operations, compliance, and the use of Integra's proprietary systems. The program is mandatory and must be completed before launching the franchise.
2. Ongoing Training:
   Integra also provides continuous education and updates as necessary to keep franchisees aligned with industry standards and operational practices. This support is designed to maintain quality and consistency across the franchise network.

Territory Protection

Integra Realty Resources does not provide traditional geographic territory protection to its franchisees. Franchisees are expected to operate in specific urban core or suburban corporate campus locations, subject to Integra’s consent. However, there is no mention of an exclusive territory or protection from other franchises operating nearby.

While franchisees may be given operational areas, Integra explicitly states it has no obligation to spend marketing funds within any particular franchisee’s territory. The franchisor retains broad discretion over marketing initiatives and may advertise at the national, regional, or local levels without ensuring proportional representation across territories.