Honest Hospitality provides hospitality management and consulting services, helping businesses improve operations and guest experiences through expert support and solutions.
KEY FRANCHISE STATS
Franchisees
?
31
+
41%
41%
Franchise fee
?
$25,000
Investment
?
$1,265,000 - $1,958,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Honest Hospitality Group LLC, founded on January 19, 2016, operates as a limited liability company registered in Texas, with its main office located at 95 Christopher Columbus Drive, 16th Floor, Office #19, Jersey City, NJ 07302. The business entered the franchising market in March 2016.
This franchise focuses on running fast-casual restaurants that serve freshly made, never-frozen Indian street food, all prepared to order.
Each location offers a classic Indian dining experience, with a variety of services that include dine-in, catering, delivery, and takeout options.
Initial investment
The initial investment required for a Honest Hospitality franchise is $1,265,000 - $1,958,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$25,000
Pre-Opening Training Expenses
$25,000 – $40,000
Real Property (Rent Deposit)
$30,000 – $45,000
Construction and Leasehold Improvements
$450,000 – $650,000
Equipment, Décor, Furniture, and Fixtures
$200,000 – $350,000
Computer and Point of Sale System
$30,000 – $50,000
Inventory to Begin Operating
$135,000 – $195,000
Permits and Licenses
$40,000 – $80,000
Security Deposits
$20,000 – $40,000
Insurance
$15,000 – $40,000
Professional Fees
$40,000
Signs
$40,000 – $70,000
Safe Food Handling Certification
$5,000 – $7,500
Market Introduction Program
$10,000 – $25,000
Additional Funds (initial period – 3 months)
$200,000 – $300,000
TOTAL
$1,265,000 – $1,957,500
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Type of Expenditure
Amount
Initial Franchise Fee
$25,000
Pre-Opening Training Expenses
$25,000 – $40,000
Real Property (Rent Deposit)
$30,000 – $45,000
Construction and Leasehold Improvements
$450,000 – $650,000
Equipment, Décor, Furniture, and Fixtures
$200,000 – $350,000
Computer and Point of Sale System
$30,000 – $50,000
Inventory to Begin Operating
$135,000 – $195,000
Permits and Licenses
$40,000 – $80,000
Security Deposits
$20,000 – $40,000
Insurance
$15,000 – $40,000
Professional Fees
$40,000
Signs
$40,000 – $70,000
Safe Food Handling Certification
$5,000 – $7,500
Market Introduction Program
$10,000 – $25,000
Additional Funds (initial period – 3 months)
$200,000 – $300,000
TOTAL
$1,265,000 – $1,957,500
Franchise Disclosure Document
Below is Honest Hospitality's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Honest Hospitality had 31 total units in 2023, of which 31 were franchised-owned and 0 company-owned.
Honest Hospitality franchise offers a structured set of training programs to ensure franchisees and their staff are well-prepared to operate their restaurants effectively. Here’s a detailed explanation of the training provided:
Initial Training Program: Honest Hospitality provides an Initial Training Program free of cost for the franchisee (if an individual), the original Operating Principal, and the original Restaurant Manager. This program is mandatory, and successful completion is required to maintain the franchise agreement. The training is conducted in English, and the franchisee is responsible for covering all associated travel, lodging, and meal expenses, as well as interpreter fees if needed.
Opening Support: During the opening of the first Honest Restaurant, Honest Hospitality supplies one trainer for up to 10 days at no additional cost. This on-site training covers operational support to ensure a smooth launch. Franchisees can request additional on-site training or assistance beyond this period, though it is subject to the franchisor’s availability and may incur daily fees.
Ongoing Training and Conferences: Honest Hospitality may periodically develop new training programs that the franchisee, Operating Principal, Restaurant Manager, or other designated personnel must attend and complete successfully. Additionally, the franchisor organizes annual conferences, conventions, or training sessions that the franchisee and/or Operating Principal are required to attend. These events may involve fees determined at the franchisor’s discretion, with all associated expenses borne by the franchisee.
Territory Protection
Honest Hospitality provides its franchisees with a designated territory, which is defined by a radius around the restaurant location—ranging from 0.5 miles in urban areas to 5 miles in rural areas. However, the franchise explicitly states that this territory is not exclusive, meaning franchisees may face competition from other franchisees, company-owned outlets, or other channels of distribution managed by Honest Hospitality.
The franchisor retains the right to operate or franchise other restaurants and businesses within and outside of this territory under certain conditions.
Additionally, Honest Hospitality reserves broad rights to engage in business activities within the franchisee's territory, including selling through alternative distribution channels such as the internet, supermarkets, and non-traditional locations like airports or stadiums.
Frequently Asked Questions
What is the royalty fee?
The royalty fee for a Honest Hospitality franchise is 5.50%. In addition, you would have to pay the advertising (or national brand fund) fee of 0.5% - 3%.
What is the total investment?
The initial investment required for a Honest Hospitality franchise is $1,265,000 - $1,958,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
What is the initial franchise fee?
The initial franchise fee for a Honest Hospitality franchise is $25,000. This is typically paid upfront as part of the total initial investment, after signature of the Franchise Agreeement.