HomeKeepr by MooveGuru is a real estate tech franchise offering a unified client engagement platform. Originally launched under the HomeKeepr brand, which was founded in 2013 in Lyndhurst, New Jersey, the company was acquired by Atlanta-based MooveGuru in February 2021. Today, the franchise operates under The Home Franchise, LLC, headquartered in Atlanta, Georgia.

The brand began franchising in September 2021 for single-unit owners and introduced an area developer model in November 2022. Franchisees promote HomeKeepr’s suite of services, which include a software-as-a-service platform, a utility connection concierge, and predictive analytics tools for identifying likely movers.

HomeKeepr helps real estate professionals provide clients with a branded home management hub. The platform includes features such as home maintenance reminders, equity monitoring, document storage, moving concierge services, and access to agent-recommended service providers. The system also leverages artificial intelligence to identify when homeowners are likely to move, helping agents stay ahead of the market.

What sets HomeKeepr apart is its agent-curated service network and seamless CRM integration. Unlike other home service directories, HomeKeepr connects homeowners to trusted professionals personally endorsed by their agent. The platform integrates with major real estate systems like KW Command, Dotloop, and DocuSign, helping agents maintain strong, long-term client relationships.

Training

HomeKeepr™ by MooveGuru® provides structured training programs to help franchisees operate their businesses effectively. The Franchisor outlines the following training provisions:

1. Initial Training Program: The franchisor is responsible for training the franchisee or the managing owner along with the Franchise Manager. This training must be completed before the franchise opens and focuses on the operation of the business, use of the Dashboard, service offerings, and marketing strategies.
2. Ongoing Support and Training: Franchisees may receive additional or specialized training upon request and at the discretion of the franchisor. This is designed to provide continued education or address new system features and operational changes.
3. Operations Manual Access and Updates: Franchisees are given access to the Operations Manual in electronic format. The manual includes mandatory and suggested procedures and is updated periodically to reflect new standards and best practices, ensuring franchisees stay current with system expectations.
4. Guidance on Office Setup and Standards: While franchisees are responsible for selecting their office location, the franchisor offers initial guidance on standards for office setup and operational tools, such as required equipment and software, as well as access to approved suppliers.
5. Territory and Asset Specification: The franchisor determines the Marketing Territory and specifies the required operating assets and suppliers. These specifications form a core part of the initial training to ensure consistent delivery of services.

Territory Protection

HomeKeepr™ by MooveGuru® does define a Marketing Territory for each franchisee, typically based on population ranges and geographical boundaries like ZIP codes or counties. While the franchisor agrees not to sell another franchise in the designated Marketing Territory as long as the franchisee remains in good standing, this does not equate to exclusive rights. The franchisee may still face competition from other franchisees, company-owned outlets, or alternative channels controlled by the franchisor.

Moreover, HomeKeepr™ explicitly states that the Franchise Agreement does not grant marketing exclusivity. The franchisor and its affiliates reserve broad rights to own, operate, or grant franchises and similar business arrangements within and outside the designated territory. This includes selling services via the internet, entering joint ventures, and even affiliating with or acquiring other competitive businesses within a franchisee’s territory.