HomeKeepr by MooveGuru is a real estate tech franchise offering a unified client engagement platform. Originally launched under the HomeKeepr brand, which was founded in 2013 in Lyndhurst, New Jersey, the company was acquired by Atlanta-based MooveGuru in February 2021. Today, the franchise operates under The Home Franchise, LLC, headquartered in Atlanta, Georgia.
The brand began franchising in September 2021 for single-unit owners and introduced an area developer model in November 2022. Franchisees promote HomeKeepr’s suite of services, which include a software-as-a-service platform, a utility connection concierge, and predictive analytics tools for identifying likely movers.
HomeKeepr helps real estate professionals provide clients with a branded home management hub. The platform includes features such as home maintenance reminders, equity monitoring, document storage, moving concierge services, and access to agent-recommended service providers. The system also leverages artificial intelligence to identify when homeowners are likely to move, helping agents stay ahead of the market.
What sets HomeKeepr apart is its agent-curated service network and seamless CRM integration. Unlike other home service directories, HomeKeepr connects homeowners to trusted professionals personally endorsed by their agent. The platform integrates with major real estate systems like KW Command, Dotloop, and DocuSign, helping agents maintain strong, long-term client relationships.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
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Below are some of
HomeKeepr by Mooveguru
key competitors in the
Broker/Realtor
sector.
5
$49,900
$59,000
$229,000
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$0
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PropertyGuys.com
Under $25K
4
$20,000
$22,000
$81,000
n.a.
$0
$xxx,xxx
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1 Percent Lists
Under $25K
30
$15,000
$23,000
$59,000
n.a.
$0
$xxx,xxx
n.a.
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LakePlace.com
$50K - $100K
6
$10,000
$51,000
$115,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
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A comprehensive and transparent look at franchising finances. The inclusion of profit margins and disclosure documents offers insights you can’t find elsewhere. Essential for anyone considering a franchise investment.
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HomeKeepr™ by MooveGuru® provides structured training programs to help franchisees operate their businesses effectively. The Franchisor outlines the following training provisions:
HomeKeepr™ by MooveGuru® does define a Marketing Territory for each franchisee, typically based on population ranges and geographical boundaries like ZIP codes or counties. While the franchisor agrees not to sell another franchise in the designated Marketing Territory as long as the franchisee remains in good standing, this does not equate to exclusive rights. The franchisee may still face competition from other franchisees, company-owned outlets, or alternative channels controlled by the franchisor.
Moreover, HomeKeepr™ explicitly states that the Franchise Agreement does not grant marketing exclusivity. The franchisor and its affiliates reserve broad rights to own, operate, or grant franchises and similar business arrangements within and outside the designated territory. This includes selling services via the internet, entering joint ventures, and even affiliating with or acquiring other competitive businesses within a franchisee’s territory.
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