Grasons: Redefining Estate Sales and Business Liquidation Services

Grasons is a nationally recognized franchise that offers professional estate sales, business liquidations, downsizing assistance, and relocation support. Established in 2014 in Huntington Beach, California, the brand entered the franchising space the same year and has since built a widespread network of locations throughout the United States.

Operating from its headquarters in Huntington Beach, Grasons delivers end-to-end services that guide clients through the estate sale and liquidation process. From the first consultation and pricing strategy to marketing, managing the sale, and providing detailed sales reports, the company ensures a seamless experience.

Grasons stands out in the industry through its all-inclusive service model, designed to reduce stress and simplify transitions for both individuals and organizations. Its commitment to personalized service and transparency has positioned it as a trusted name in estate and business liquidation solutions.

Training

Grasons provides a comprehensive set of training programs to support its franchisees throughout the lifecycle of their business operations. The types of training offered by the franchisor are:

1. Initial Training: Grasons conducts an initial training program for the Operating Principal and general managers, which must be completed to the franchisor’s satisfaction before the franchisee can open. This training spans 5 to 6 days, with the 6th day being optional, and includes classroom instruction, lectures, on-the-job demonstrations, and practice, held in Huntington Beach, CA or virtually.
2. Pre-Opening Training: This is made available to the Operating Principal and one additional employee at the franchisor's headquarters or another designated location. Additional attendees may join with prior approval. This must be completed within 90 days after the effective date of the agreement.
3. Market Introduction Plan Training: The franchisor provides advisory support to help the franchisee plan and execute their market entry effectively.
4. On-Site Opening Assistance: If requested, Grasons will send a representative to provide at least two days of on-site assistance and training during the business launch.
5. Post-Opening Training: Grasons may require ongoing training for the Operating Principal and other employees, which may be delivered in various formats and locations. There may be a fee for these sessions.

Territory Protection

Grasons provides limited territorial protection to its franchisees, assigning them a defined territory with a minimum population of 400,000. Within this area, the franchisor will not license others to operate under the Grasons brand, unless the franchisee is in default or cannot meet client demand.

However, the territory is not exclusive. Grasons reserves the right to operate or license similar businesses under different names and to sell products or services through other channels like the Internet or direct marketing.