Grasons Franchise FDD, Costs & Fees (2025)

Grasons is an estate sale franchise offering professional estate sale and liquidation services, helping clients manage the sale of personal property with care and efficiency.

Grasons is a nationally recognized franchise that offers professional estate sales, business liquidations, downsizing assistance, and relocation support. Established in 2014 in Huntington Beach, California, the brand entered the franchising space the same year and has since built a widespread network of locations throughout the United States.

Operating from its headquarters in Huntington Beach, Grasons delivers end-to-end services that guide clients through the estate sale and liquidation process. From the first consultation and pricing strategy to marketing, managing the sale, and providing detailed sales reports, the company ensures a seamless experience.

Grasons stands out in the industry through its all-inclusive service model, designed to reduce stress and simplify transitions for both individuals and organizations. Its commitment to personalized service and transparency has positioned it as a trusted name in estate and business liquidation solutions.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $49,900
Digital Marketing Fee $5,500
Initial Training Expenses $2,000 to $3,000
Technology Systems $450 to $5,900
Vehicle (lease or finance payments) $0 to $3,000
Office Expense & Supplies $950 to $1,250
Dues & Subscriptions $1,000 to $3,000
Business Licenses & Permits $500 to $1,500
Surety Bond $500 to $750
Preopening Advertising $750 to $1,500
Professional Fees $0 to $7,500
Insurance $500 to $3,000
Additional Funds (3 months) $4,000 to $22,000
Total Estimated Initial Investment $66,050 to $107,800
Type of Expenditure Amount
Initial Franchise Fee $49,900
Digital Marketing Fee $5,500
Initial Training Expenses $2,000 to $3,000
Technology Systems $450 to $5,900
Vehicle (lease or finance payments) $0 to $3,000
Office Expense & Supplies $950 to $1,250
Dues & Subscriptions $1,000 to $3,000
Business Licenses & Permits $500 to $1,500
Surety Bond $500 to $750
Preopening Advertising $750 to $1,500
Professional Fees $0 to $7,500
Insurance $500 to $3,000
Additional Funds (3 months) $4,000 to $22,000
Total Estimated Initial Investment $66,050 to $107,800

Franchise Disclosure Document

Competitors

Below are some of

Grasons

key competitors in the

Broker/Realtor

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
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Gross Profit
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EBITDA
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46

New
+
64%
64%

$49,900

$66,000

$108,000

n.a.

$263,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

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Training

Grasons provides a comprehensive set of training programs to support its franchisees throughout the lifecycle of their business operations. The types of training offered by the franchisor are:

  1. Initial Training: Grasons conducts an initial training program for the Operating Principal and general managers, which must be completed to the franchisor’s satisfaction before the franchisee can open. This training spans 5 to 6 days, with the 6th day being optional, and includes classroom instruction, lectures, on-the-job demonstrations, and practice, held in Huntington Beach, CA or virtually.
  2. Pre-Opening Training: This is made available to the Operating Principal and one additional employee at the franchisor's headquarters or another designated location. Additional attendees may join with prior approval. This must be completed within 90 days after the effective date of the agreement.
  3. Market Introduction Plan Training: The franchisor provides advisory support to help the franchisee plan and execute their market entry effectively.
  4. On-Site Opening Assistance: If requested, Grasons will send a representative to provide at least two days of on-site assistance and training during the business launch.

Territory Protection

Grasons provides limited territorial protection to its franchisees, assigning them a defined territory with a minimum population of 400,000. Within this area, the franchisor will not license others to operate under the Grasons brand, unless the franchisee is in default or cannot meet client demand.

However, the territory is not exclusive. Grasons reserves the right to operate or license similar businesses under different names and to sell products or services through other channels like the Internet or direct marketing.

Competitors

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Franchisees

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10
+
0%
0%
Investment

?

$49,000 - $201,000

PropertyGuys.com

PropertyGuys.com is a real estate marketing franchise offering homeowners a commission-free approach to selling their properties, utilizing innovative technology and support.

Franchisees

?

4
+
n.a.
n.a.
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?

$22,000 - $81,000

Grand Welcome

Grand Welcome is a vacation rental management franchise that helps homeowners maximize their rental income by providing full-service property management.

Franchisees

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62
+
138%
138%
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$68,000 - $170,000

Christie's International Real Estate

Christie's International Real Estate offers luxury real estate services, connecting buyers and sellers of high-end properties worldwide. They provide personalized attention and market expertise for affluent clients.

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38
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-3%
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Superior Walls

Superior Walls offers precast concrete foundation systems for residential and commercial buildings. Their energy-efficient, waterproof walls provide strong, customizable solutions for construction projects.

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Joe Homebuyer

Joe Homebuyer is a real estate investment franchise focusing on buying and selling homes quickly. Franchisees receive training in acquisition strategies, sales processes, and marketing, enabling them to close deals efficiently in any market.

Franchisees

?

63
+
66%
66%
Investment

?

$131,000 - $444,000