Gameday Men's Health: Redefining Men's Wellness Nationwide

Gameday Men's Health is a rapidly expanding men’s health franchise founded in 2018 by Dr. Evan Miller in Carlsbad, California. The company is headquartered in Carlsbad and began franchising in 2022. Since then, it has grown to over 300 awarded locations, with more than 100 clinics currently open across the United States.

The franchise specializes in testosterone replacement therapy (TRT), erectile dysfunction (ED) treatment, weight loss programs, peptide therapy, and vitamin therapy. Gameday differentiates itself by offering services in a comfortable, sports-themed environment. Each clinic features amenities like flat-screen TVs and leather chairs, creating a "man cave" feel that resonates with its core demographic.

With a strong focus on personalized care and a modern approach to men’s wellness, Gameday Men's Health stands out in the booming health and wellness industry. Its innovative model and patient-first philosophy continue to drive national growth and franchisee success.

Training

Gameday Men’s Health offers a structured training program to support franchisees in successfully operating their clinics. Here's a breakdown of the training components provided by the franchisor:

1. Initial Training Program
   Gameday provides a mandatory training program before opening, covering the Franchise Operations Manual and operational requirements. This includes written specifications for medical equipment, fixtures, furnishings, and required systems. The franchisor may also inspect the facility and offer “Grand Opening Support” as part of the onboarding.
2. Training Delivery and Requirements
   Training must be completed to the franchisor’s satisfaction. The training materials include approximately 264 pages in the Franchise Operations Manual, which is proprietary and confidential. The franchisor provides information for working with approved bookkeeping services and outlines criteria for hiring licensed medical professionals.
3. Ongoing and Optional Training
   After the clinic opens, Gameday may provide ongoing advisory support, conduct quality control visits, and offer additional training sessions, some of which may be mandatory. They may also host an Annual Conference to introduce new ideas and updates to the franchise system. Optional training or support is available upon request, subject to an additional fee.

Territory Protection

Gameday Men’s Health provides territory protection to its franchisees by designating each clinic with an “Exclusive Territory.” This territory is assigned at the time of franchise agreement and is part of the franchisor’s pre-opening assistance.

The site selection and territory approval process ensures that no other Gameday clinic—franchise or company-owned—will operate within that exclusive geographic area. However, the franchisor retains certain rights even within the exclusive territory. Gameday may conduct brand development, digital marketing, and regional advertising campaigns that include efforts inside and outside of the franchisee’s protected area.

While these activities are designed to benefit the brand as a whole, franchisees should be aware that they may not receive direct or proportional benefits from these initiatives, and Gameday maintains discretion over the use of marketing funds.