Fiesta Insurance: Empowering Communities Through Insurance and Tax Services

Founded in 1999 in Huntington Park, California, Fiesta Insurance Franchise Corporation has grown into a leading provider of insurance and tax services across the United States. Headquartered in Las Vegas, Nevada, the company began franchising in 2006 and now operates over 220 locations nationwide.

Fiesta offers a unique dual-service model that includes both auto insurance and tax preparation. This approach provides franchisees with multiple revenue streams while meeting essential needs in local communities.

Fiesta specializes in non-standard auto insurance, homeowners, renters, and commercial policies, along with comprehensive tax services. What sets Fiesta apart is its strong commitment to serving underrepresented communities, particularly the Latino market.

Training

Fiesta Insurance offers a comprehensive and structured training program to ensure that franchisees and their staff are well-prepared to operate the business in accordance with the franchisor’s standards. The training is a combination of initial, ongoing, and remedial sessions, which may be delivered in-person or virtually.

1. Initial Training Program: Required before the franchise opens, this program spans approximately 75 to 100 hours and includes instruction on sales support, operational procedures, insurance basics, and tax return preparation. It is provided at no charge for one trainee but all associated travel and lodging costs are borne by the franchisee.
2. New Employee Training: All managerial or supervisorial employees with client contact must attend and complete training as specified by the franchisor. The franchisee is responsible for all related costs, including transportation, lodging, meals, and wages.
3. Additional Training Programs: These are mandatory for new hires and may be required periodically. They are also subject to the same cost responsibilities and scheduling discretion by the franchisor.
4. Remedial Training: If needed, the franchisor may require or provide remedial training to correct deficiencies. This too is subject to availability and scheduling by the franchisor, with costs covered by the franchisee.

Territory Protection

Fiesta Insurance provides franchisees with a designated “Protected Area” in which no other Fiesta franchise will be established, granted, or operated, as long as the franchisee remains in good standing.

This Protected Area is specified in the Franchise Agreement and typically includes either a minimum population of 20,000 people or a geographic area of at least five square miles.

The boundaries are defined using criteria such as zip codes, population density, and maps, and are disclosed before the Franchise Agreement is signed. However, the franchisor retains broad rights outside and sometimes even inside the Protected Area.