Edible Arrangements is a unique franchise that specializes in creating fresh fruit bouquets, chocolate-covered fruit, and other delightful gift items. The concept was founded in 1999 by Tariq Farid in East Haven, Connecticut, and it quickly gained popularity for its innovative approach to gifting.
The company is headquartered in Wallingford, Connecticut, and started franchising just a year after its founding in 2001. Since then, it has expanded significantly, offering franchise opportunities in various markets around the world.
What sets Edible Arrangements apart from other gifting and confectionery franchises is its focus on high-quality, fresh ingredients and its ability to cater to a wide range of occasions.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Edible Arrangements provides comprehensive training to ensure that its franchisees are well-equipped to manage their businesses successfully. The training program includes several key components:
Edible Arrangements does offer territory protection to its franchisees. This protection is designed to ensure that each franchisee has an exclusive territory where no other Edible Arrangements store can be established.
The specific details regarding the size and scope of the protected territory are outlined in the franchise agreement. This territory protection allows franchisees to operate their businesses without direct competition from other franchisees within their designated area.
It provides them with the confidence that they can develop and grow their customer base and market presence without the risk of internal competition from another nearby Edible Arrangements location.
KEY FRANCHISE STATS
All you need to know about this franchise
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Edible Arrangements
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