DoodyCalls

DoodyCalls Franchise FDD, Costs & Fees (2025)

DoodyCalls is a pet waste removal franchise that provides sanitation services, ensuring clean and safe outdoor spaces for pets and families.

DoodyCalls is a pet waste management franchise that has established itself as a leader in the industry since its founding in 2000 by Jacob and Susan D’Aniello. The company began as a small business in Charlottesville, Virginia, and has grown significantly, beginning its franchising efforts in 2004.

Headquartered in Charlottesville, DoodyCalls differentiates itself through its commitment to eco-friendly practices and high-quality customer service, which includes guaranteed satisfaction and professional, insured technicians.

DoodyCalls continues to expand its footprint while maintaining a strong focus on its mission to make the world a healthier and happier place for both people and pets. T

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Franchise Fee $39,900
Business Outfitting Fee $3,000
Grand Opening Marketing Fee $6,000
Travel and Living Expenses While Training $750 – $1,500
Equipment $100 – $250
Business Licenses $100 – $500
Insurance $500 – $4,000
Signage $1,500 – $2,600
Vehicle $0 – $2,600
Start-up Supplies $500 – $1,000
Computer System $800 – $2,000
Telephone and Internet Services $300 – $1,500
Professional Fees $500 – $1,500
Additional Funds (6 months) $22,500 – $27,500
TOTALS $76,450 – $93,850

Franchise Disclosure Document

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Competitors

Below are some of

DoodyCalls

key competitors in the

Pet Waste

sector.

Started franchising
Franchisees

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Franchise fee

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Royalty fee

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Gross Profit

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Home-based

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Passive investment

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FDD
DoodyCalls
2004
111
+
54%
54%
$39,900
7.50%

$76,000

-

$94,000

$xxx,xxx

n.a.

$391,000

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Yes
Upgrade
Yes
Yes
Upgrade
Yes
2019
61
+
336%
336%
$39,500
8.00%

$69,000

-

$119,000

$xxx,xxx

n.a.

$240,000

68.9%

xx%

n.a.

n.a.

xx%

n.a.

Yes
Upgrade
Yes
Yes
Upgrade
Yes
2005
39
+
15%
15%
$46,000
12.00%

$95,000

-

$118,000

$xxx,xxx

n.a.

$0

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Yes
Upgrade
Yes
No
Upgrade
No

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Total investment

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Revenue (AUV)

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Revenue growth (last 3 years)

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Profit margin

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Franchise Disclosure Documents
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Training 

DoodyCalls provides a comprehensive training program designed to ensure franchisees are well-equipped to run a successful pet waste management business. The training begins with an extensive initial program that covers all aspects of the business, including operations, customer service, marketing, and the use of their proprietary software, PoopNet. 

This software is essential for managing appointments, customer data, and billing, making it a key component of the franchisee's daily operations.

Franchisees also receive hands-on training that includes fieldwork, where they learn the practical aspects of the business, such as waste removal techniques and customer interaction. 

Additionally, DoodyCalls provides ongoing support through business coaches and a network of experienced franchisees, ensuring that new franchisees have the resources and guidance needed to overcome challenges and grow their business. This ongoing support includes access to marketing materials, operational updates, and regular check-ins to help franchisees stay on track.

Territory Protection

DoodyCalls offers territory protection to its franchisees, ensuring that each franchisee has an exclusive area where no other DoodyCalls franchise can operate. 

This protection is vital for franchisees as it allows them to establish and grow their business without direct competition from other franchisees within the same brand. 

The specifics of the protected territory, including its size and boundaries, are clearly defined in the franchise agreement, tailored to factors such as population density and market demand.

Number of units

2025
Franchised units

72

86

111

Company-owned units

2

2

0

Total units

74

88

111

Competitors

Scoop Soldiers

Franchisees

?

61
+
336%
336%
Investment

?

$69,000 - $119,000

Pet Butler

Franchisees

?

39
+
15%
15%
Investment

?

$95,000 - $118,000

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