KEY FRANCHISE STATS
All you need to know about this franchise in a snapshot
Detail Garage, based in Gardena, California, operates a chain of facilities specializing in car detailing supplies and care products. These locations offer a wide array of products and services, including professional auto detailing supplies, equipment, car care accessories, and training programs.
Founded in 2015 by the owners of Chemical Guys, Detail Garage embarked on a mission to create the ultimate destination for car enthusiasts. Their goal was to establish a welcoming community where car owners could easily access high-quality car care products, accessories, and expert knowledge.
The company began franchising in 2016, and by the end of 2021, Detail Garage had successfully opened 75 locations, with 53 of them being franchises spread across the United States.
Detail Garage has grown into a significant player in the car care industry, offering a lucrative career opportunity for franchise owners who are passionate about assisting car enthusiasts in maintaining and cleaning their vehicles. The brand has seen exceptional growth, with a notable 28% increase in same-store sales in 2020 compared to 2019. With over 287 million cars and trucks on the road in the United States, Detail Garage is well-positioned for ongoing expansion.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
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The franchisor provides an extensive training program designed to equip franchisees with the necessary skills and knowledge to operate a successful Detail Garage store. Here is a breakdown of the training offered:
Initial Training: Conducted at Smart Detailing University (SDU), this training covers essential areas such as retail sales techniques, auto detailing methods, operational procedures, and customer service. The program combines classroom instruction with hands-on, practical experience.
Ongoing/Refresher Training: Franchisees benefit from continuous training to stay updated on new products, industry trends, and best operational practices. These training sessions include seminars, courses, and conventions.
Continuing Support: In addition to structured training, franchisees receive ongoing advisory support through various channels, including seminars, newsletters, and direct assistance. This support helps franchisees navigate everyday administrative and operational challenges.
Detail Garage offers its franchisees territory protection, though with specific conditions. Franchisees are granted a protected radius around their store location, which can extend up to 5 miles in suburban areas and less than a mile in densely populated urban areas like downtown metros. Within this radius, the franchisor agrees not to operate, establish, or permit another Detail Garage franchisee to set up a store.
However, this protection does not equate to exclusive territory. Franchisees may still face competition from other franchisees, franchisor-owned outlets, or other brands managed by the franchisor, even within the protected radius.
