Cruise Planners

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Cruise Planners

Cruise Planners Franchise FDD, Costs & Fees (2025)

Cruise Planners provides personalized vacation planning for cruises and land-based adventures. With expert guidance, they ensure unforgettable journeys for every budget.

Established in 1994, Cruise Planners is a prominent home-based travel advisor franchise network in the United States. Founded by Michelle Fee, the company is headquartered in Coral Springs, Florida.

Since its inception, Cruise Planners has empowered entrepreneurs to operate their own travel agencies, offering a comprehensive range of travel services, including cruises, land tours, and all-inclusive resort vacations.

Cruise Planners began franchising in 1999, providing franchisees with access to award-winning marketing strategies, cutting-edge mobile technology, dynamic hands-on training, and powerful lead-generating tools. This support system enables franchise owners to effectively serve clients and grow their businesses from virtually anywhere.

What sets Cruise Planners apart from the competition is its commitment to innovation and comprehensive support for franchisees. The company offers professional coaching and development, ensuring that franchise owners are well-equipped to succeed in the dynamic travel industry.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $695 – $10,995
Office Equipment, Furniture and Fixtures $50 – $2,200
Start-Up Marketing $500 – $1,500
Administrative Service Fee – 3 Months $0 – $210
Professional Fees $100 – $500
E&O Insurance $0 – $180
Annual Access Fee $0 – $85
Initial Training Program Fees $0 – $695
Initial Training Program Expenses $100 – $450
Licenses and Permits $150 – $650
Miscellaneous Opening Costs $100 – $500
Additional Funds – 3 Months $250 – $2,500
TOTAL $1,945 – $20,465

Franchise Disclosure Document

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Competitors

Below are some of

Cruise Planners

key competitors in the

Cruise

sector.

Started franchising
Franchisees

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Franchise fee

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Royalty fee

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Investment

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Revenue (AUV)

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Gross Profit

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Home-based

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Passive investment

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FDD
Cruise Planners
1999
2796
+
5%
5%
$695 - $10,995
1.5% - 3%

$2,000

-

$20,000

n.a.

$91,000

Upgrade

n.a.

n.a.

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n.a.

n.a.

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Yes
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Yes
No
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No
2018
106
+
54%
54%
$20,000
6.00%

$83,000

-

$124,000

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n.a.

$0

n.a.

n.a.

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n.a.

n.a.

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2012
24
+
20%
20%
$60,000
6.00%

$564,000

-

$1,037,000

Upgrade

n.a.

$835,000

n.a.

n.a.

Upgrade

34.0%

n.a.

Upgrade
No
Upgrade
No
No
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No
2000
266
+
9%
9%
$50,000
6.00%

$223,000

-

$501,000

Upgrade

n.a.

$559,000

n.a.

n.a.

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n.a.

n.a.

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No
Upgrade
No
No
Upgrade
No
1987
98
+
7%
7%
$49,000
9.00%

$150,000

-

$259,000

Upgrade

n.a.

$447,000

n.a.

n.a.

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n.a.

n.a.

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No
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No
No
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No
1992
1954
+
24%
24%
$10,500
1.5% -3%

$13,000

-

$22,000

Upgrade

n.a.

$468,000

n.a.

n.a.

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n.a.

n.a.

Upgrade
Yes
Upgrade
Yes
Yes
Upgrade
Yes

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$49 / month
Total investment

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Revenue (AUV)

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Revenue growth (last 3 years)

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Profit margin

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Franchise Disclosure Documents
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Priority support

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Training

Cruise Planners provides a comprehensive training program for its franchisees:

  1. Mandatory Initial Training Program
    At least one owner must attend and complete a six-day, in-person Initial Training Program conducted near Fort Lauderdale, Florida. This program also includes required online orientation modules. Failure to complete this training within the specified timeframe may lead to termination of the agreement.
  2. Additional Training
    Cruise Planners may require additional training or seminars for franchise owners or their associates, based on the franchisor's discretion. The franchisee is responsible for all associated expenses, including travel, lodging, and meals.
  3. Online Associate Virtual Training
    A Virtual Training Program is available for associates at an additional cost. This training is conducted through Cruise Planners' online training software.
  4. Ongoing Training and Support
    Franchisees are provided with access to operations and training materials in written or electronic formats. Updates or changes to these materials are shared as needed to ensure ongoing alignment with company standards.

Territory Protection

Cruise Planners does not offer exclusive territory rights to its franchisees. Franchise agreements explicitly state that franchisees may operate their businesses in close proximity to one another, as the franchisor reserves the right to grant additional franchises without regard to geographic limitations.

This means that franchisees could potentially face competition from other franchisees or even company-owned businesses in the same area. While the lack of territorial protection allows for flexibility in franchise placements, it may lead to market saturation in certain regions.

Franchisees are advised to review the Franchise Disclosure Document (FDD) thoroughly to understand how proximity to other franchisees might impact their operations. This approach reflects Cruise Planners' focus on promoting an open and competitive market environment for all franchisees.

Number of units

2024
Franchised units

2655

2594

2796

Company-owned units

1

1

1

Total units

2656

2595

2797

Competitors

Cruisin' Tikis

Franchisees

?

106
+
54%
54%
Investment

?

$83,000 - $124,000

Nautical Boat Club

Franchisees

?

24
+
20%
20%
Investment

?

$564,000 - $1,037,000

Freedom Boat Club

Franchisees

?

266
+
9%
9%
Investment

?

$223,000 - $501,000

Expedia Cruises

Franchisees

?

98
+
7%
7%
Investment

?

$150,000 - $259,000

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Revenue (AUV)

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