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Expedia Cruises Franchise FDD, Costs & Fees (2026)

Expedia Cruises offers personalized cruise vacation planning services, helping customers find the perfect cruise itinerary and accommodations tailored to their preferences and budget.

KEY FRANCHISE STATS

Franchisees

?

98
+
7%
7%
Franchise fee

?

$49,000
Investment

?

$150,000 - $259,000
Revenue (AUV)

?

Undisclosed

$447,000

+
n.a.
n.a.
Upgrade

Established in 1987 in Vancouver, British Columbia, Expedia Cruises has grown into a leading full-service leisure travel agency franchise specializing in air, land, and sea vacations.

As a subsidiary of Expedia Group, the company has expanded its footprint across North America, boasting over 260 franchise locations and a strong reputation for delivering personalized travel experiences.

Expedia Cruises began franchising the same year it was founded, offering entrepreneurs the opportunity to operate retail travel agencies deeply rooted in their local communities while benefiting from the strength of the globally recognized Expedia brand.

Franchisees provide a full range of travel products and services, including cruises, all-inclusive vacations, flights, hotels, guided tours, car rentals, and travel insurance.

Initial investment

The initial investment required for a Expedia Cruises franchise is $150,000 - $259,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $49,000
In-person Training - Your Transportation and Accommodation $1,500 – $6,000
In-person Training – Additional Trainee $0 – $495
In-person Training – Additional Trainee Transportation and Accommodation $0 – $1,750
Premises Lease Security Deposit $2,250 – $7,500
Utilities and Telephone Deposit $250 – $1,000
Leasehold Improvements $30,000 – $80,000
Signage and Merchandising $9,000 – $14,000
Computers and Software $3,000 – $6,000
Office Equipment and Supplies $2,000 – $4,500
Office Furniture and Furnishings $15,000 – $22,000
Insurance $800 – $2,000
Professional Fees $500 – $3,500
Business Licenses and Permits $500 – $1,500
Total Costs Incurred Prior to Opening $113,800 – $199,245
Additional Funds - Working Capital for the first 12–24 Months $35,700 – $59,500
Total Estimated Initial Investment $149,500 – $258,745

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Type of Expenditure Amount
Initial Franchise Fee $49,000
In-person Training - Your Transportation and Accommodation $1,500 – $6,000
In-person Training – Additional Trainee $0 – $495
In-person Training – Additional Trainee Transportation and Accommodation $0 – $1,750
Premises Lease Security Deposit $2,250 – $7,500
Utilities and Telephone Deposit $250 – $1,000
Leasehold Improvements $30,000 – $80,000
Signage and Merchandising $9,000 – $14,000
Computers and Software $3,000 – $6,000
Office Equipment and Supplies $2,000 – $4,500
Office Furniture and Furnishings $15,000 – $22,000
Insurance $800 – $2,000
Professional Fees $500 – $3,500
Business Licenses and Permits $500 – $1,500
Total Costs Incurred Prior to Opening $113,800 – $199,245
Additional Funds - Working Capital for the first 12–24 Months $35,700 – $59,500
Total Estimated Initial Investment $149,500 – $258,745

Franchise Disclosure Document

Below is Expedia Cruises's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

Expedia Cruises had 98 total units in 2025, of which 98 were franchised-owned and 0 company-owned.

Frequently Asked Questions

Competitors

Below are some of

Expedia Cruises

key competitors in the

Cruise

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Upgrade
EBITDA
Upgrade

98

New
+
7%
7%

9.00%

$150,000

-

$259,000

$447,000

n.a.

$xxx,xxx

n.a.

xx%

n.a.

Training

Expedia Cruises provides comprehensive training programs for its franchisees to ensure they are well-equipped to operate their travel business effectively. The training programs offered by the franchisor include the following:

  1. Consultant Certification (Online Training): This is the initial stage and includes one week of e-learning through the International Cruise Academy. It covers course modules, webinars, and exercises related to sales, customer service, and operations. There is no additional cost for this e-learning curriculum.
  2. New Franchisee Training: After completing the Consultant Certification, trainees move to this phase, which involves a mix of e-learning and weekly one-on-one coaching sessions. It focuses on helping new franchisees launch and manage their business operations, including team recruitment and sales initiation.
  3. Leadership Programs: Franchisees must complete two core programs:
    • Navigator’s Approach to Selling: Focuses on sales techniques.
    • Coaching for Performance: Aims at enhancing leadership and team management skills.Both combine e-learning with instructor-led training sessions.
  4. In-Person Training: Delivered either at designated training facilities or via live videoconferencing. This training is limited to franchisees, their spouses, and center managers.

Territory Protection

Expedia Cruises grants franchisees a defined “Market Area” where they have exclusive rights to operate a Travel Business. However, this exclusivity does not prevent Expedia Cruises, its affiliates, or approved suppliers from selling travel services to customers within that area.

Franchisees receive no compensation for sales made by these other channels in their Market Area. The franchisor may also modify the boundaries of the Market Area during renewals or transfers based on performance or market data.

Competitors

Below are some of Expedia Cruises's key competitors in the Cruise sector.

Cruisin' Tikis

Franchisees

?

106
+
54%
54%
Investment

?

$83,000 - $124,000
Revenue

?

Upgrade

Nautical Boat Club

Franchisees

?

24
+
20%
20%
Investment

?

$564,000 - $1,037,000
Revenue

?

Upgrade

Freedom Boat Club

Franchisees

?

266
+
9%
9%
Investment

?

$223,000 - $501,000
Revenue

?

Upgrade

Expedia Cruises

Franchisees

?

98
+
7%
7%
Investment

?

$150,000 - $259,000
Revenue

?

Upgrade

CruiseOne

Franchisees

?

1954
+
24%
24%
Investment

?

$13,000 - $22,000
Revenue

?

Upgrade

Cruise Planners

Franchisees

?

2796
+
5%
5%
Investment

?

$2,000 - $20,000
Revenue

?

Upgrade

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