COOL-BINZ is a portable storage franchise specializing in climate-controlled storage bins for residential and commercial use. The business was founded in 2022 in Naples, Florida, by Ernie and Kathy Marcello. It addresses the common problems of traditional storage such as heat, humidity, pests, and weather damage.

The company is headquartered in Naples, FL, and began franchising in 2022 after joining the BELFOR Franchise Group in 2022. The brand is expanding across the U.S., targeting areas with growing demand for specialized storage.

COOL-BINZ offers insulated, all-steel, plug-in storage bins that can be climate-controlled, refrigerated, frozen, or used as mobile offices. These bins maintain steady temperatures using standard power outlets and are ideal for protecting temperature-sensitive items. Their durability and flexibility make them stand out from traditional portable storage units.

Training

COOL BINZ provides a comprehensive training program designed to prepare franchisees for business success. The training consists of the following components:

1. JumpStart Training Program
   This program begins immediately after the franchise agreement is signed and includes preliminary activities like insurance acquisition, office leasing, permits, and truck procurement. It is conducted remotely with support from the home office staff and must be completed before attending in-person training.
2. Initial Training Program
   Conducted over four days at designated locations such as Naples, Florida or Ann Arbor, Michigan, this classroom and field-based program must be attended by the Managing Owner or Designated Manager. It covers technical operations, business systems, marketing strategies, and financial management.
3. Additional and Ongoing Training
   COOL BINZ may require additional training or refresher courses, especially if there are updates to the business model or operational deficiencies. These events may occur annually or more frequently as deemed necessary, and participants are responsible for their own travel and living expenses.

Territory Protection

COOL BINZ offers franchisees a designated territory based on specific zip codes, generally including between 350,000 and 500,000 residents. Within this territory, no other COOL BINZ business may establish an office or engage in direct advertising without written consent.

However, despite these protections, franchisees do not receive an exclusive territory, and may face indirect advertising spillover and potential competition from other channels controlled by the franchisor.

The franchisor and affiliated outlets reserve the right to service customers within a franchisee’s territory and may sell products using COOL BINZ marks through alternative distribution channels like the internet or catalogs.