CKO Kickboxing: Revolutionizing Fitness Through Community and Cardio

CKO Kickboxing is a dynamic fitness franchise that blends cardio kickboxing with community-driven workouts. Established in 1997 in Hoboken, New Jersey, by Joseph Andreula, the brand began as "Take It To The Max" and quickly gained popularity for its high-intensity, results-oriented classes. By 2007, CKO Kickboxing began franchising, and it now operates over 50 locations across the United States.

Headquartered at 900 Madison Street, Suite 2, Hoboken, NJ, CKO Kickboxing offers 60-minute group classes that combine kickboxing techniques with calisthenics and cross-training.

These sessions are designed to burn up to 1,200 calories per class, appealing to individuals of all fitness levels. Members train using real heavy bags, creating an authentic and effective workout experience.

What sets CKO Kickboxing apart is its inclusive and supportive environment. About 70% of its members are women aged 25 to 45, making it a popular choice for those seeking a non-intimidating fitness space.

Training

CKO Kickboxing provides a comprehensive training program to ensure franchisees are equipped to operate their fitness facilities effectively. Below are the key components of the training offered:

1. Initial Training Program: CKO Kickboxing includes training for the franchisee and one additional person as part of the initial franchise fee. This training must be completed before opening and covers operational aspects of running a CKO facility.
2. Training Content: The program includes instruction in administrative procedures, equipment setup, sales, customer interaction, and facility operations. It is designed to instill uniformity and consistency across all franchise locations.
3. Training Location and Costs: Training is conducted at a location specified by the franchisor, and while there’s no additional tuition fee for two attendees, the franchisee is responsible for travel, lodging, and any employee wages. If necessary, additional training or retraining may be required.
4. Opening Assistance: Franchisees also receive up to one week of on-site assistance prior to opening their first location. However, this support may not be provided for subsequent units.
5. Ongoing Support: After opening, the franchisor offers continued operational guidance and may issue updates to system standards that the franchisee must follow.

Territory Protection

CKO Kickboxing provides each franchisee with a designated territory that is established and approved during the franchise setup process. This exclusive area is determined based on factors like residential density, competition, and property costs.

The franchisor retains the right to reject a proposed location if it does not meet their criteria. Although CKO Kickboxing grants a specific territory, it does not explicitly state that other franchises or company-owned outlets will be restricted from operating near that area.

The territory is primarily defined to aid in location approval and to help guide the franchisee’s business planning. Thus, while not offering formal exclusive territory protection, the franchise system implements a defined area of operation for each unit to help minimize overlap and internal competition.