Border Magic: Leading the Way in Decorative Landscape Edging

Border Magic is a specialized franchise in the landscaping industry, offering decorative concrete landscape edging and curbing. Founded in 1992 and headquartered in Waco, Texas, Border Magic stands out as the only franchised company in the United States that focuses exclusively on these niche products and services. 

The company started franchising in 2017, allowing entrepreneurs to benefit from a proven business model and extensive support system.

Border Magic's product lineup includes over 30 different sized styles, 15 unique patterns, and 23 colors, along with decorative walkways and stepping stones. This specialization not only sets Border Magic apart from competitors but also ensures superior product quality. 

One of the unique aspects of the franchise is its industry-exclusive 10-year warranty, which speaks to the durability and reliability of its products.

Training 

Border Magic provides comprehensive training and support to its franchisees to ensure their success. Here are the key elements of the training program:

1. Initial Comprehensive Training Program: New franchisees undergo an extensive, week-long training at the Border Magic headquarters. This program covers various aspects of the business, including the technical skills required for installing decorative concrete edging, as well as the business operations.
2. Sales, Marketing & Technology Training: The initial training also includes detailed instructions on sales techniques, marketing strategies, and the use of technology tools that are integral to running the business effectively.
3. Business and Strategic Planning: Franchisees are guided through business planning and strategic decision-making processes to help them set up and manage their operations successfully from the start.
4. Ongoing Support and Training: Border Magic offers continuous support to its franchisees. This includes live and archived webcasts for ongoing training, updates, and new techniques. Each franchisee is also assigned a business coach for continuous support and advice.
5. Local/National Co-op Advertising: Training includes guidance on local and national cooperative advertising efforts to help franchisees market their services effectively.

Territory Protection

Border Magic offers territory protection to its franchisees, ensuring that each franchise operates in a designated area without overlap. This exclusive territory protection means that no other Border Magic franchise can open within the protected region, allowing franchisees to maximize their market potential and reduce direct competition from within the network. 

This strategic advantage helps franchisees build a strong customer base and grow their business without the concern of nearby franchise encroachment.

The protected territories are designed to prevent market oversaturation and support the success of each franchise unit.