7 Leaves Cafe is a Vietnamese-American café franchise known for its handcrafted coffee, tea, and macarons. Founded in 2012 in Westminster, California, by four Nguyen brothers and their close friends, the brand started as a small shop in Little Saigon.
Today, it operates over 40 locations across the U.S., including in California, Texas, Nevada, Georgia, and Arizona. The company is headquartered in Garden Grove, California.
7 Leaves Cafe began franchising in 2017, allowing entrepreneurs to join its growing footprint. The menu offers a variety of teas, including Thai, matcha, jasmine, and hibiscus, along with Vietnamese-style iced coffee. Customers can customize drinks with add-ons like boba, grass jelly, or aloe vera. The café also features a selection of freshly baked macarons in assorted flavors.
7 Leaves stands out for its blend of traditional Asian flavors and modern café culture. The brand focuses on high-quality ingredients and a welcoming environment. Its unique positioning has led many to refer to it as “the Asian Starbucks,” highlighting its appeal and market niche.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
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Below are some of
7 Leaves
key competitors in the
Coffee & Tea
sector.
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7 Leaves Café provides a structured and multifaceted training program designed to ensure that franchisees and their staff are well-equipped to operate the café in line with brand standards. Here are the main training programs:
7 Leaves Café does not offer exclusive territory protection to its franchisees. Each franchise is granted rights to a specific location only, without any guaranteed minimum or type of protected area. This means that other franchised or company-owned outlets may be established nearby, even in direct competition with an existing franchise.
However, under an Area Development Agreement, 7 Leaves Café may assign a specific territory, typically defined by municipal or county boundaries. During the term of the agreement, they will not grant additional franchises within that development area, but they do reserve the right to open company-owned outlets within it.
Furthermore, the franchisor retains full rights to sell products through other channels such as internet, mail order, or alternative retail venues, even within the assigned territory.
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7 Leaves Cafe is a beverage franchise offering a variety of teas, coffees, and specialty drinks. It focuses on using fresh ingredients and traditional brewing methods to create authentic flavors.
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Junbi is a fast-casual beverage franchise specializing in matcha-based drinks. It combines traditional Japanese tea culture with modern flavors, aiming to provide health-conscious options in a contemporary setting.
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Black Rifle Coffee Company is a veteran-owned coffee franchise that offers premium coffee blends. It targets customers who appreciate a patriotic brand identity and supports veteran causes through its business operations.
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Qargo Coffee is a specialty coffee franchise focused on premium beverages and a modern, inviting café atmosphere, aiming to deliver high-quality coffee experiences.
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