Wing Snob

Wing Snob Franchise FDD, Costs & Fees (2025)

Gourmet chicken wing restaurant franchise offering a variety of unique and flavorful wing options, featuring specialty sauces and seasonings.

Wing Snob was established in December 2017 by Brian Shunia and co-founder Jack Mashini in Livonia, Michigan, a suburb of Detroit. The company’s headquarters are based in Sterling Heights, Michigan.

After opening its first corporate store, Wing Snob began offering franchise opportunities in October 2018​​. This contemporary, quick-service, fast-casual restaurant is dedicated to providing fresh, high-quality chicken wings.

Wing Snob's menu features a wide range of unique sauces and rubs, catering to wing enthusiasts looking for premium, hormone-free chicken options that distinguish the brand from its competitors. Renowned for its ability to satisfy even the most particular wing lovers, Wing Snob prides itself on its delicious flavors and signature sauces​​.

What sets Wing Snob apart is its award-winning chicken wings, celebrated as the best in Metro Detroit since 2020.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $30,000
Leasehold Improvements $150,000 – $300,000
Training Expenses $0 – $3,000
Lease Deposit, Utility Deposit and First Month Rent $4,000 – $8,000
Furniture, Fixtures, and Equipment $110,000 – $200,000
Signage & Decor $9,000 – $18,000
Insurance Deposits and Premiums $1,200 – $1,500
Opening Inventory and Supplies $7,000 – $10,000
Business Licenses/Permits $3,000 – $6,000
Professional Fees $1,000 – $2,000
Grand Opening Marketing $12,000 – $20,000
Health Department Plan Review $1,000 – $2,000
Additional Funds (3 months) $10,000 – $15,000
Total Estimated Initial Investment $340,200 – $615,500

Franchise Disclosure Document

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Competitors

Below are some of

Wing Snob

key competitors in the

Chicken

sector.

Started franchising
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Franchise fee

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Royalty fee

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Investment

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Revenue (AUV)

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Gross Profit

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EBITDA

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Home-based

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Passive investment

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FDD
Wing Snob
2018
39
+
95%
95%
$30,000
6.00%

$340,000

-

$616,000

n.a.

$757,000

Upgrade

n.a.

n.a.

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n.a.

n.a.

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Yes
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Yes
No
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No
2022
2
+
n.a.
n.a.
$30,000
5.00%

$478,000

-

$834,000

Upgrade

n.a.

$1,073,000

n.a.

n.a.

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n.a.

n.a.

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2023
1
+
n.a.
n.a.
$50,000
6.00%

$603,000

-

$1,323,000

Upgrade

n.a.

$2,107,000

n.a.

n.a.

Upgrade

n.a.

n.a.

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Upgrade
Upgrade
2002
38
+
-19%
-19%
$35,000
5% - 8%

$192,000

-

$795,000

Upgrade

n.a.

$0

n.a.

n.a.

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n.a.

n.a.

Upgrade
No
Upgrade
No
No
Upgrade
No
2022
5
+
n.a.
n.a.
$40,000
6.00%

$206,000

-

$688,000

Upgrade

n.a.

$0

n.a.

n.a.

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n.a.

n.a.

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No
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No
No
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No
2004
30
+
-3%
-3%
$40,000
5.00%

$408,000

-

$1,233,000

Upgrade

n.a.

$1,802,000

63.4%

n.a.

Upgrade

14.9%

n.a.

Upgrade
No
Upgrade
No
Yes
Upgrade
Yes
2010
21
+
0%
0%
$25,000
5.00%

$358,000

-

$2,699,000

Upgrade

n.a.

$0

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
Upgrade
Upgrade

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Total investment

?

Revenue (AUV)

?

Revenue growth (last 3 years)

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Profit margin

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Franchise Disclosure Documents
Advanced filtering and sorting
Watchlist

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Priority support

?

A comprehensive and transparent look at franchising finances. The inclusion of profit margins and disclosure documents offers insights you can’t find elsewhere. Essential for anyone considering a franchise investment.

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Franchisee

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Training 

Wing Snob provides an in-depth Training Program tailored for franchise owners or their designated managers.

Initial Training Program This program is conducted at Wing Snob’s headquarters in Detroit, Michigan, online, or at the franchisee’s restaurant location. It covers all critical aspects of operating a Wing Snob restaurant and must be successfully completed before the restaurant opens. Failure to satisfactorily complete this training can lead to the termination of the Franchise Agreement.

Ongoing Support and Assistance Wing Snob offers continuous support and assistance to franchisees, providing general guidance through various communication channels. This support is available both before the restaurant opening and throughout the duration of the agreement, ensuring the successful operation of each franchise.

Qualified Replacement Training If a franchisee’s Designated Owner or Manager is no longer actively managing the restaurant, their successor must complete the Initial Training Program within a set timeframe. Wing Snob prioritizes having well-trained personnel managing each franchise.

Territory Protection

Wing Snob grants franchisees a "Designated Territory," generally covering a four-mile radius around their franchise location. This area may be adjusted based on factors such as demographics, market demand, and the presence of other businesses, potentially leading to smaller territories in densely populated urban regions.

Franchisees have the right, though not the obligation, to offer catering and third-party delivery services within their Designated Territory. When providing these services, franchisees must comply with Wing Snob’s standards and guidelines.

Franchisees are prohibited from operating or soliciting business outside their Designated Territory without Wing Snob’s prior written consent, except for the specified services.

Number of units

2025
Franchised units

20

32

39

Company-owned units

0

3

Total units

20

32

42

Competitors

Chuck's Hot Chicken

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$478,000 - $834,000

Angry Chickz

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$603,000 - $1,323,000

WOW American Eats

Franchisees

?

38
+
-19%
-19%
Investment

?

$192,000 - $795,000

HCK Hot Chicken

Franchisees

?

5
+
n.a.
n.a.
Investment

?

$206,000 - $688,000

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