Wing Snob: Elevating the Art of Chicken Wings and Franchise Success

Wing Snob was established in December 2017 by Brian Shunia and co-founder Jack Mashini in Livonia, Michigan, a suburb of Detroit. The company’s headquarters are based in Sterling Heights, Michigan.

After opening its first corporate store, Wing Snob began offering franchise opportunities in October 2018​​. This contemporary, quick-service, fast-casual restaurant is dedicated to providing fresh, high-quality chicken wings.

Wing Snob's menu features a wide range of unique sauces and rubs, catering to wing enthusiasts looking for premium, hormone-free chicken options that distinguish the brand from its competitors. Renowned for its ability to satisfy even the most particular wing lovers, Wing Snob prides itself on its delicious flavors and signature sauces​​.

The franchise model of Wing Snob offers an enticing opportunity for potential franchisees, highlighting robust growth, notable average unit volumes, and comprehensive support for franchise owners. What sets Wing Snob apart is its award-winning chicken wings, celebrated as the best in Metro Detroit since 2020.

Training 

Wing Snob provides an in-depth Training Program tailored for franchise owners or their designated managers.

Initial Training Program This program is conducted at Wing Snob’s headquarters in Detroit, Michigan, online, or at the franchisee’s restaurant location. It covers all critical aspects of operating a Wing Snob restaurant and must be successfully completed before the restaurant opens. Failure to satisfactorily complete this training can lead to the termination of the Franchise Agreement.

Ongoing Support and Assistance Wing Snob offers continuous support and assistance to franchisees, providing general guidance through various communication channels. This support is available both before the restaurant opening and throughout the duration of the agreement, ensuring the successful operation of each franchise.

Qualified Replacement Training If a franchisee’s Designated Owner or Manager is no longer actively managing the restaurant, their successor must complete the Initial Training Program within a set timeframe. Wing Snob prioritizes having well-trained personnel managing each franchise.

Refresher Training Wing Snob may require franchisees or their managers to participate in refresher courses if a considerable amount of time has passed since the initial training or if there have been updates to the training program or operational systems.

Territory Protection

Wing Snob grants franchisees a "Designated Territory," generally covering a four-mile radius around their franchise location. This area may be adjusted based on factors such as demographics, market demand, and the presence of other businesses, potentially leading to smaller territories in densely populated urban regions.

Catering and Delivery Services Franchisees have the right, though not the obligation, to offer catering and third-party delivery services within their Designated Territory. When providing these services, franchisees must comply with Wing Snob’s standards and guidelines.

Franchisees are prohibited from operating or soliciting business outside their Designated Territory without Wing Snob’s prior written consent, except for the specified services.

Competition and Exclusivity Although franchisees are given a Designated Territory, Wing Snob does not guarantee exclusive territories. Franchisees may encounter competition from other Wing Snob franchisees, company-owned locations, or other distribution channels within their designated area.