Wing it On!

Wing it On! Franchise FDD, Costs & Fees (2025)

Wing it On! is a chicken wing restaurant chain known for its wide selection of wing flavors and sauces, offering both traditional and boneless wings with a variety of heat levels and flavor profiles.

Wing It On! is a dynamic fast-casual franchise known for its authentic Buffalo-style chicken wings and sandwiches. Originally founded in 2011 in Waterbury, Connecticut, the brand later relocated its headquarters to Raleigh, North Carolina to support its growth.

The company began franchising in 2020, aiming to expand its footprint nationwide. By August 2022, Wing It On! had established ten brick-and-mortar restaurants across several states, including Connecticut, New York, New Jersey, North Carolina, Georgia, Alabama, and Texas.

What sets Wing It On! apart is its commitment to quality and flavor, serving fresh, never-frozen, all-natural chicken wings and hand-breaded chicken sandwiches. Customers also enjoy a wide selection of house-made sauces crafted from scratch.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Wing It On! offers 2 types of franchises:

Type of Expenditure Amount
Wing It On! Restaurant Franchise Initial Investment $210,500 to $440,000
Wing It On! Food Truck Franchise Initial Investment $77,250 to $126,764

We are summarizing below the main costs associated with opening a Wing It On! Food Truck Franchise.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Franchise Fee $30,000
Real Estate/Rent $500 to $11,500
Utility Deposits $500 to $2,000
Leasehold Improvements $60,000 to $185,000
Furniture, Fixtures & Equipment $78,000 to $125,000
Initial Inventory $4,000 to $7,000
Insurance $500 to $2,500
Signage $2,500 to $14,000
Grand Opening Advertising $5,000 to $10,000
Computer Equipment (Hardware/Software/POS System) $3,500 to $5,000
Training $250 to $2,500
Licenses & Permits $250 to $1,500
Legal & Accounting $500 to $2,000
Architectural Fees $5,000 to $12,000
Additional Funds – Three Months $20,000 to $30,000
Total $210,500 to $440,000

Franchise Disclosure Document

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Competitors

Below are some of

Wing it On!

key competitors in the

Chicken

sector.

Started franchising
Franchisees

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Franchise fee

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Royalty fee

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Investment

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Revenue (AUV)

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Gross Profit

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EBITDA

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Home-based

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Passive investment

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FDD
Wing it On!
2014
12
+
100%
100%
$15,000
6.00%

$77,000

-

$440,000

n.a.

$492,000

Upgrade

n.a.

n.a.

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n.a.

n.a.

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No
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No
No
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No
2022
2
+
n.a.
n.a.
$30,000
5.00%

$478,000

-

$834,000

Upgrade

n.a.

$1,073,000

n.a.

n.a.

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n.a.

n.a.

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2023
0
+
n.a.
n.a.
$50,000
6.00%

$418,000

-

$1,000,000

Upgrade

n.a.

$1,854,000

n.a.

n.a.

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n.a.

n.a.

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Upgrade
Upgrade
2002
38
+
-19%
-19%
$35,000
5% - 8%

$192,000

-

$795,000

Upgrade

n.a.

$0

n.a.

n.a.

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n.a.

n.a.

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No
Upgrade
No
No
Upgrade
No
2022
5
+
n.a.
n.a.
$40,000
6.00%

$206,000

-

$688,000

Upgrade

n.a.

$0

n.a.

n.a.

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n.a.

n.a.

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No
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No
No
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No
2004
30
+
-3%
-3%
$40,000
5.00%

$408,000

-

$1,233,000

Upgrade

n.a.

$1,802,000

63.4%

n.a.

Upgrade

14.9%

n.a.

Upgrade
No
Upgrade
No
Yes
Upgrade
Yes
2010
21
+
0%
0%
$25,000
5.00%

$358,000

-

$2,699,000

Upgrade

n.a.

$0

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
Upgrade
Upgrade

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Total investment

?

Revenue (AUV)

?

Revenue growth (last 3 years)

?

Profit margin

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Franchise Disclosure Documents
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Watchlist

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Priority support

?

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Training

Wing It On! provides a detailed and structured training program for its franchisees to ensure smooth operations and brand consistency. Here’s a numbered summary of the training programs offered:

  1. Mandatory Initial Training
    Before opening, the franchisee and their designated full-time manager must complete a mandatory seven-day training program at Wing It On!’s headquarters or another designated location. This covers operational skills, management techniques, and brand standards, and is included in the initial franchise fee (excluding travel and lodging).
  2. Grand Opening Support
    Wing It On! includes up to two weeks of on-site grand opening support from a trainer or support staff as part of the franchise fee. This hands-on guidance helps the team apply their training in a live environment.
  3. Additional On-Site and Optional Training
    Franchisees can request extra training sessions at their location or at the franchisor’s training facility, which may cover new topics, staff retraining, or operational support. All costs for these optional sessions, including trainer fees, travel, and accommodation, are the franchisee’s responsibility.

Territory Protection

Wing It On! does not grant franchisees an exclusive territory, meaning they may face competition from other franchisees, company-owned outlets, or alternative distribution channels.

While the franchisee operates within a defined area, this area does not guarantee exclusivity, and the franchisor retains the right to sell through various channels like the internet, direct mail, or special venues. Franchise agreements may include a “protected radius” or trade area, but this mainly applies to mobile units like food trucks and does not fully prevent overlap.

The franchisor also reserves the right to establish Special Accounts, which are large contracts that may cover areas beyond a single franchise territory, and franchisees may be given the first option to service these accounts.

Number of units

2023
Franchised units

6

8

12

Company-owned units

2

2

1

Total units

8

10

13

Competitors

Chuck's Hot Chicken

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$478,000 - $834,000

Angry Chickz

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$418,000 - $1,000,000

WOW American Eats

Franchisees

?

38
+
-19%
-19%
Investment

?

$192,000 - $795,000

HCK Hot Chicken

Franchisees

?

5
+
n.a.
n.a.
Investment

?

$206,000 - $688,000

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Revenue (AUV)

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Profit metrics

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