Detroit Wing Company, founded in 2015 in Eastpointe, Michigan, is a fast-growing franchise that specializes in chicken wings and a variety of signature sauces. The company was established by Gus Malliaras with a focus on delivering high-quality, chef-driven sauces and fresh ingredients, setting it apart in an industry often dominated by ready-to-serve foods and bottled sauces. 

Detroit Wing Company prides itself on offering over 20 unique sauces made from scratch, as well as a range of delicious sides, all crafted with a commitment to freshness and flavor.

Headquartered in Michigan, Detroit Wing Company began franchising shortly after its inception, expanding rapidly due to its streamlined operations and commitment to quality. 

What sets Detroit Wing Company apart from its competitors is its focus on simplicity and quality. The franchise operates with a smaller team compared to other quick-service restaurant (QSR) concepts, which helps maintain high standards while reducing operational complexity.

Training

Detroit Wing Company provides comprehensive training for its franchisees to ensure successful operations and high-quality customer service. 

1. Initial Training: Detroit Wing Company provides a comprehensive initial training program for new franchisees, covering all aspects of the business operations. This training includes detailed instructions on food preparation, focusing on their unique “from scratch” sauces and high-quality ingredients, as well as operational procedures to ensure consistency across all locations.
2. Operational Support: The franchise offers guidance on securing real estate, managing construction, and setting up the franchise location. This support ensures that franchisees can choose the best possible sites and efficiently handle the build-out process.
3. Customer Service Training: A key component of the training program is customer service. Franchisees learn how to create a welcoming atmosphere and deliver an exceptional dining experience that aligns with Detroit Wing Company’s brand values.
4. Ongoing Training and Support: Detroit Wing Company also provides ongoing training and support to help franchisees continuously improve their operations. This includes updates on best practices, new product rollouts, and marketing strategies to keep the franchise competitive and engaging for customers.

Territory Protection

Detroit Wing Company franchise offers territory protection to its franchisees. This means that each franchisee is granted an exclusive area where no other Detroit Wing Company franchises can be established. 

The territory is defined to protect the franchisee's investment and to ensure that they have a sufficient customer base to build a successful business without direct competition from other franchise locations.

The specific size and scope of the protected territory can vary based on the location and market potential. This strategic approach helps franchisees maximize their revenue and maintain a strong local presence.