Detroit Wing Company

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Detroit Wing Company

Detroit Wing Company Franchise FDD, Costs & Fees (2025)

Detroit Wing Company specializes in serving high-quality chicken wings with a variety of unique and flavorful sauces, providing customers with a delicious and satisfying dining experience.

Detroit Wing Company, founded in 2015 in Eastpointe, Michigan, is a fast-growing franchise that specializes in chicken wings and a variety of signature sauces. The company was established by Gus Malliaras with a focus on delivering high-quality, chef-driven sauces and fresh ingredients, setting it apart in an industry often dominated by ready-to-serve foods and bottled sauces. 

Detroit Wing Company prides itself on offering over 20 unique sauces made from scratch, as well as a range of delicious sides, all crafted with a commitment to freshness and flavor.

Headquartered in Michigan, Detroit Wing Company began franchising shortly after its inception, expanding rapidly due to its streamlined operations and commitment to quality. 

What sets Detroit Wing Company apart from its competitors is its focus on simplicity and quality. The franchise operates with a smaller team compared to other quick-service restaurant (QSR) concepts, which helps maintain high standards while reducing operational complexity.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $30,000
Training Expenses $3,200 to $15,000
Real Estate/Rent $10,000 to $20,000
Lease Review $0 to $2,500
Utility Deposits $1,000 to $3,000
Real Estate/Building Improvements $215,000 to $275,000
Furniture and Fixtures $2,000 to $5,000
Equipment $156,500 to $165,000
Insurance $3,000 to $5,000
Signage $10,000 to $20,000
Professional Fees $12,000 to $15,000
Permits $4,000 to $5,000
Point of Sale System $2,500 to $3,500
Inventory Management Software $402 to $1,404
Low Voltage Package $9,500 to $12,000
Music $155 to $200
Restaurant Management Software & Tablet $1,500
Restaurant Operations Software $197
Branded Promotional Materials, and Uniforms $3,000 to $3,500
Inventory and Supplies $16,500 to $18,500
Grand Opening Advertising $0 to $10,000
System Performance Review Program $382
Technology Fee $600
Additional Funds $25,000 to $50,000
Total $506,436 to $662,283
Type of Expenditure Amount
Initial Franchise Fee $30,000
Training Expenses $3,200 to $15,000
Real Estate/Rent $10,000 to $20,000
Lease Review $0 to $2,500
Utility Deposits $1,000 to $3,000
Real Estate/Building Improvements $215,000 to $275,000
Furniture and Fixtures $2,000 to $5,000
Equipment $156,500 to $165,000
Insurance $3,000 to $5,000
Signage $10,000 to $20,000
Professional Fees $12,000 to $15,000
Permits $4,000 to $5,000
Point of Sale System $2,500 to $3,500
Inventory Management Software $402 to $1,404
Low Voltage Package $9,500 to $12,000
Music $155 to $200
Restaurant Management Software & Tablet $1,500
Restaurant Operations Software $197
Branded Promotional Materials, and Uniforms $3,000 to $3,500
Inventory and Supplies $16,500 to $18,500
Grand Opening Advertising $0 to $10,000
System Performance Review Program $382
Technology Fee $600
Additional Funds $25,000 to $50,000
Total $506,436 to $662,283

Franchise Disclosure Document

Number of units

Training

Detroit Wing Company provides comprehensive training for its franchisees to ensure successful operations and high-quality customer service. 

  1. Initial Training: Detroit Wing Company provides a comprehensive initial training program for new franchisees, covering all aspects of the business operations. This training includes detailed instructions on food preparation, focusing on their unique “from scratch” sauces and high-quality ingredients, as well as operational procedures to ensure consistency across all locations.
  2. Operational Support: The franchise offers guidance on securing real estate, managing construction, and setting up the franchise location. This support ensures that franchisees can choose the best possible sites and efficiently handle the build-out process.
  3. Customer Service Training: A key component of the training program is customer service. Franchisees learn how to create a welcoming atmosphere and deliver an exceptional dining experience that aligns with Detroit Wing Company’s brand values.
  4. Ongoing Training and Support: Detroit Wing Company also provides ongoing training and support to help franchisees continuously improve their operations. This includes updates on best practices, new product rollouts, and marketing strategies to keep the franchise competitive and engaging for customers.

Territory Protection

Detroit Wing Company franchise offers territory protection to its franchisees. This means that each franchisee is granted an exclusive area where no other Detroit Wing Company franchises can be established. 

The territory is defined to protect the franchisee's investment and to ensure that they have a sufficient customer base to build a successful business without direct competition from other franchise locations.

The specific size and scope of the protected territory can vary based on the location and market potential. This strategic approach helps franchisees maximize their revenue and maintain a strong local presence.

Competitors

Below are some of

Detroit Wing Company

key competitors in the

Chicken

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

10

New
+
233%
233%

$30,000

$506,000

$662,000

n.a.

$1,662,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Wingers Restaurant & Alehouse

Wingers Restaurant & Alehouse is a sports-bar franchise offering wings, burgers, craft beer and live game broadcasts, serving sports fans and groups, and known for high-energy environment, full-menu variety and strong franchise support.

Franchisees

?

14
+
-7%
-7%
Investment

?

$399,000 - $1,499,000

Hot Chikn Kitchn

Hot Chikn Kitchn is a fast-casual franchise offering elevated chicken sandwiches, tenders and comfort sides, serving millennials and lunch-dinner diners, and known for chef-driven taste, quality ingredients and modern franchise model.

Franchisees

?

5
+
n.a.
n.a.
Investment

?

$206,000 - $688,000

Duff's Famous Wings

Duff's Famous Wings is a casual restaurant franchise offering Buffalo-style wings, sauces, and pub fare, serving sports fans and families, and known for authentic heat levels, hometown heritage, and a lively, welcoming environment.

Franchisees

?

2
+
0%
0%
Investment

?

$535,000 - $1,155,000

Champs Chicken

Champs Chicken is a hot food franchise offering fried chicken, tenders, sides, and sauces, serving convenience stores and quick-serve customers, and known for turnkey programs, branded merchandising, and consistent, craveable comfort food.

Franchisees

?

415
+
0%
0%
Investment

?

$9,000 - $349,000

Cowboy Chicken

Cowboy Chicken is a fast-casual franchise offering wood-fire rotisserie chicken, hearty sides, and salads, serving families and takeout guests, and known for mesquite flavor, wholesome meals, and a warm, rustic dining atmosphere.

Franchisees

?

11
+
10%
10%
Investment

?

$582,000 - $1,422,000

POLLO CAMPERO

POLLO CAMPERO is a fast-casual restaurant franchise offering Latin-style grilled and fried chicken meals with sides and wraps, serving families and quick-service diners, and known for its Cuban heritage, fresh ingredients, and bold flavors.

Franchisees

?

15
+
-12%
-12%
Investment

?

$1,455,000 - $3,751,000