
Detroit Wing Company, founded in 2015 in Eastpointe, Michigan, is a fast-growing franchise that specializes in chicken wings and a variety of signature sauces. The company was established by Gus Malliaras with a focus on delivering high-quality, chef-driven sauces and fresh ingredients, setting it apart in an industry often dominated by ready-to-serve foods and bottled sauces.
Detroit Wing Company prides itself on offering over 20 unique sauces made from scratch, as well as a range of delicious sides, all crafted with a commitment to freshness and flavor.
Headquartered in Michigan, Detroit Wing Company began franchising shortly after its inception, expanding rapidly due to its streamlined operations and commitment to quality.
What sets Detroit Wing Company apart from its competitors is its focus on simplicity and quality. The franchise operates with a smaller team compared to other quick-service restaurant (QSR) concepts, which helps maintain high standards while reducing operational complexity.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Detroit Wing Company provides comprehensive training for its franchisees to ensure successful operations and high-quality customer service.
Detroit Wing Company franchise offers territory protection to its franchisees. This means that each franchisee is granted an exclusive area where no other Detroit Wing Company franchises can be established.
The territory is defined to protect the franchisee's investment and to ensure that they have a sufficient customer base to build a successful business without direct competition from other franchise locations.
The specific size and scope of the protected territory can vary based on the location and market potential. This strategic approach helps franchisees maximize their revenue and maintain a strong local presence.
Below are some of
Detroit Wing Company
key competitors in the
Chicken
sector.

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$30,000
$506,000
$662,000
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$1,662,000
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Wingers Restaurant & Alehouse is a sports-bar franchise offering wings, burgers, craft beer and live game broadcasts, serving sports fans and groups, and known for high-energy environment, full-menu variety and strong franchise support.
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Hot Chikn Kitchn is a fast-casual franchise offering elevated chicken sandwiches, tenders and comfort sides, serving millennials and lunch-dinner diners, and known for chef-driven taste, quality ingredients and modern franchise model.
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Duff's Famous Wings is a casual restaurant franchise offering Buffalo-style wings, sauces, and pub fare, serving sports fans and families, and known for authentic heat levels, hometown heritage, and a lively, welcoming environment.
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Champs Chicken is a hot food franchise offering fried chicken, tenders, sides, and sauces, serving convenience stores and quick-serve customers, and known for turnkey programs, branded merchandising, and consistent, craveable comfort food.
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Cowboy Chicken is a fast-casual franchise offering wood-fire rotisserie chicken, hearty sides, and salads, serving families and takeout guests, and known for mesquite flavor, wholesome meals, and a warm, rustic dining atmosphere.
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POLLO CAMPERO is a fast-casual restaurant franchise offering Latin-style grilled and fried chicken meals with sides and wraps, serving families and quick-service diners, and known for its Cuban heritage, fresh ingredients, and bold flavors.
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