Founded in 2008, U-Swirl is a self-serve frozen yogurt franchise that began in Las Vegas, Nevada. The company is headquartered in Durango, Colorado, and started franchising the same year it was established.
U-Swirl operates under U-Swirl International, Inc., offering franchise opportunities across the United States.
U-Swirl specializes in premium frozen yogurt, providing customers with a variety of 10–16 flavors and over 20 toppings. Customers can customize their desserts and pay by weight, enhancing the interactive experience.
The brand also offers beverages and other frozen dessert products.
What sets U-Swirl apart is its co-branding strategy, integrating its frozen yogurt offerings with products from Rocky Mountain Chocolate Factory in select locations. This approach broadens the product range and appeals to a wider customer base.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
U-Swirl provides a comprehensive training structure to prepare franchisees for effective business operations. The following are the main training programs offered:
U-Swirl provides a defined territory to its franchisees based on the location and demographics of the business area. While the franchisor typically agrees not to establish or license another U-Swirl location within the franchisee’s designated territory, this protection is not exclusive and is subject to several limitations.
If the franchise is located in a non-traditional setting such as an airport or hotel, the franchisee may not receive a protected territory at all. Despite the territorial assignment, U-Swirl retains extensive rights to operate or license others to sell products or services through alternate distribution channels, even within the assigned territory.
This includes online sales, mobile services, and other marketing methods that may reach into the franchisee’s area. Franchisees are not compensated for any overlap, and the franchisor is not restricted from engaging in activities that could affect the franchisee’s business.
KEY FRANCHISE STATS
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