TruBlue Home Service Ally is a home services franchise that delivers a wide array of maintenance and repair solutions, with a strong emphasis on supporting older adults and families with demanding schedules. Established in 2011 and based in Cincinnati, Ohio, the brand launched its franchising operations that same year.

TruBlue's offerings include everything from handyman work and routine upkeep to home safety evaluations and senior-friendly modifications.

By combining general home care with specialized senior services, TruBlue fills a unique niche in the market—responding to increasing demand for reliable, ongoing home support and age-in-place solutions.

Training

The TruBlue franchise provides a structured and multi-tiered training program for its franchisees, aimed at ensuring successful operation and brand consistency. The types of training offered by the Franchisor include:

1. Pre-Opening Training: This mandatory program must be completed within three months of signing the franchise agreement. It covers essential operational aspects such as business setup, customer service, sales techniques, financial management, and use of electronic resources. The training is held at TruBlue’s corporate headquarters or another designated location, with both virtual and in-person sessions available.
2. Classroom Training Sessions: These sessions include various modules like an introduction to TruBlue, financial workshops, customer service, workflow planning, and database management. These are conducted in Cincinnati, Ohio, and form a critical component of the pre-opening preparation.
3. Refresher Courses and Seminars: Post-launch, the Franchisor may require franchisees to attend refresher courses and seminars to stay updated with new practices and system upgrades. These may be conducted online, at headquarters, or at designated conference venues.

Territory Protection

TruBlue offers franchisees an exclusive territory which is defined by postal codes and documented in the franchise agreement. Once the franchisee begins operations and remains in good standing, TruBlue commits not to authorize another franchise within that same territory.

This exclusivity ensures that no competing TruBlue franchise is established or operated within the protected boundaries assigned to an existing franchisee. However, the protection has specific boundaries and conditions.

TruBlue retains the right to advertise in any area, including within a franchisee’s territory, through media like the Internet or telemarketing.