Tierra Encantada: Shaping Young Minds Through Spanish Immersion

Tierra Encantada is a daycare and preschool franchise that specializes in Spanish immersion programs for children from six weeks to six years old. Established in 2013 in Minneapolis, Minnesota, the brand has become a recognized name in early childhood bilingual education.

With its headquarters still based in Minneapolis, Tierra Encantada has stayed true to its roots while expanding its reach through franchising since 2019. The franchise’s model blends immersive language learning with organic, freshly prepared meals and the use of cloth diapers, creating a well-rounded and eco-friendly childcare experience.

Tierra Encantada has earned its reputation thanks to its focus on exceptional early education, a playful and engaging curriculum, and an environment that supports both the intellectual and social growth of young children. Its holistic approach appeals to families who value both bilingual learning and sustainable practices.

Training

Tierra Encantada provides a detailed and structured training program for its franchisees to ensure smooth operations and brand consistency. Here’s a summary of the training programs:

1. Initial Training
   Franchisees, the Operating Principal, and the Center Director must complete a roughly 10-day initial training program before opening, covering center operations and the Tierra Encantada system.
2. Grand Opening Training
   At the time of opening, Tierra Encantada may provide on-site training, including employee training and pre-opening assistance, typically lasting up to 10 business days.
3. Refresher Training and Conventions
   The franchisor may require periodic refresher courses or attendance at conventions and conferences for the Operating Principal, Center Director, or staff.
4. Training for Additional or Replacement Personnel
   If a new Operating Principal or Center Director is hired, they must complete the initial training as soon as possible to meet franchisor standards.
5. Additional or Supplemental Training
   If Tierra Encantada determines extra training is needed, franchisees must participate and cover the associated costs, including the franchisor’s per diem and expenses.

Territory Protection

Tierra Encantada offers franchisees a protected territory as specified in the Franchise Agreement, typically defined by factors like demographics, traffic, and nearby businesses. As long as the franchisee remains in compliance, the franchisor agrees not to open or allow others to open another Tierra Encantada Center within that territory.

Generally, each territory includes a population of at least 50,000 people, but the territory is not exclusive, meaning franchisees may still face competition from other channels or brands. The franchisor reserves the right to operate or license businesses outside the assigned territory and to sell products through alternative channels like the internet or mail order.

Franchisees may only provide off-premises services within their territory with the franchisor’s written consent and are prohibited from doing so outside the territory without permission. Under the Area Development Agreement, the franchisor similarly commits not to establish competing locations in the development area if the developer meets their obligations, but still retains broad rights to operate or license other businesses.