Tierra Encantada is a daycare and preschool franchise that specializes in Spanish immersion programs for children from six weeks to six years old. Established in 2013 in Minneapolis, Minnesota, the brand has become a recognized name in early childhood bilingual education.
With its headquarters still based in Minneapolis, Tierra Encantada has stayed true to its roots while expanding its reach through franchising since 2019. The franchise’s model blends immersive language learning with organic, freshly prepared meals and the use of cloth diapers, creating a well-rounded and eco-friendly childcare experience.
Tierra Encantada has earned its reputation thanks to its focus on exceptional early education, a playful and engaging curriculum, and an environment that supports both the intellectual and social growth of young children. Its holistic approach appeals to families who value both bilingual learning and sustainable practices.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Tierra Encantada provides a detailed and structured training program for its franchisees to ensure smooth operations and brand consistency. Here’s a summary of the training programs:
Tierra Encantada offers franchisees a protected territory as specified in the Franchise Agreement, typically defined by factors like demographics, traffic, and nearby businesses. As long as the franchisee remains in compliance, the franchisor agrees not to open or allow others to open another Tierra Encantada Center within that territory.
Generally, each territory includes a population of at least 50,000 people, but the territory is not exclusive, meaning franchisees may still face competition from other channels or brands. The franchisor reserves the right to operate or license businesses outside the assigned territory and to sell products through alternative channels like the internet or mail order.
Franchisees may only provide off-premises services within their territory with the franchisor’s written consent and are prohibited from doing so outside the territory without permission.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Tierra Encantada
key competitors in the
Preschool
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