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Jovie Franchise FDD, Costs & Fees (2025)

Jovie is a healthcare staffing franchise that connects healthcare professionals with job opportunities, addressing staffing needs in the medical field.

Jovie, originally founded as College Nannies + Sitters in 2001 by Joe Keeley, is a rapidly growing franchise that specializes in providing childcare services, including nannying, babysitting, and backup care. 

The franchise was born out of Keeley’s personal experience as a “manny,” which inspired him to create a business model that simplifies the process of finding reliable childcare. Jovie is headquartered in the United States and has expanded significantly, now operating in 37 states.

The franchise began its journey in the childcare industry with a focus on nanny services but has since expanded to include a broad range of childcare solutions, catering to both families and businesses.

What sets Jovie apart is its commitment to technology-driven convenience, allowing parents to easily schedule care through an app, and its rigorous employee vetting process that ensures high-quality service.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $45,000
Initial Marketing and Recruiting $20,000
Construction and Remodeling $0 - $10,000
Furnishings, Equipment, Supplies and Technology $3,000 - $12,000
Signage $500 - $5,000
Legal and Accounting $1,000 - $3,000
Training Expenses $1,500 - $3,000
Insurance $6,000 - $15,000
Additional Funds/Working Capital (initial 3 months) $30,000 - $50,000
Total $107,000 - $163,000
Type of Expenditure Amount
Initial Franchise Fee $45,000
Initial Marketing and Recruiting $20,000
Construction and Remodeling $0 - $10,000
Furnishings, Equipment, Supplies and Technology $3,000 - $12,000
Signage $500 - $5,000
Legal and Accounting $1,000 - $3,000
Training Expenses $1,500 - $3,000
Insurance $6,000 - $15,000
Additional Funds/Working Capital (initial 3 months) $30,000 - $50,000
Total $107,000 - $163,000

Jovie

2024

Franchise Disclosure Document

Number of units

Training 

Jovie provides comprehensive training to its franchisees to ensure they are well-equipped to manage their childcare business successfully. The training program includes several key components:

  1. Initial Training: Franchisees undergo thorough initial training that covers both the operational and business aspects of running a Jovie franchise. This training includes everything from understanding the day-to-day processes of managing a childcare service to learning how to recruit and manage a team of childcare professionals. The goal is to ensure that franchisees are fully prepared to launch their business and manage it effectively from day one​.
  2. Ongoing Support and Training: In addition to the initial training, Jovie provides ongoing support and training to help franchisees stay up-to-date with industry trends and best practices. This includes regular updates on new technologies, marketing strategies, and operational improvements to help franchisees continuously grow their business and improve their services​.
  3. Marketing and Recruitment Training: Jovie also offers specialized training in marketing and recruitment to help franchisees attract and retain both customers and employees. This training is designed to equip franchisees with the tools they need to build a strong brand presence in their community and effectively manage their workforce.

Territory Protection

Jovie franchise does offer territory protection to its franchisees, ensuring that each franchisee has exclusive rights to operate within a defined geographic area. This protection is designed to prevent overlap between franchises, allowing each franchisee to build and maintain a strong customer base without direct competition from another Jovie location within their territory. 

The specifics of the territory protection, including the exact size and boundaries, are outlined in the franchise agreement and are tailored to support the franchisee's success in their local market.

This territory protection helps franchisees focus on growing their business within their designated area, knowing they have the exclusive rights to Jovie's services in that region.

Competitors

Below are some of

Jovie

key competitors in the

Preschool

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Sign up
Gross Profit
Sign up
EBITDA
Sign up

168

New
+
-9%
-9%

$45,000

$107,000

$163,000

n.a.

$662,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Marigold Academy

Marigold Academy is a childcare and early-education franchise offering curriculum-driven preschool and daycare programs, serving working families seeking trusted care, and known for purpose-driven culture, streamlined operations, and comprehensive support that emphasizes quality classrooms, community impact, and strong unit-level profitability.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$847,000 - $2,409,000

MindChamps International Preschool

MindChamps International Preschool is an early-childhood education franchise offering preschool and enrichment programs, serving children from toddler age through kindergarten, and known for research-based curricula, a proprietary learning framework, and premium school environments popular with parents across Asia-Pacific.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$726,000 - $1,184,000

Ivy Kids Early Learning Center

Ivy Kids Early Learning Center is a childcare and education franchise offering curriculum-based early learning and preschool programs, serving infants through pre-K children and their families, and known for spacious classrooms, STEM-enriched activities, and strong parent communication supporting whole-child development.

Franchisees

?

15
+
25%
25%
Investment

?

$896,000 - $9,555,000

LEAFSPRING SCHOOL

LEAFSPRING School is an early-childhood education franchise offering preschool and elementary-grade programs, serving families seeking Montessori-style learning, and known for modern campuses, teacher development, and results-focused academic foundation.

Franchisees

?

12
+
-8%
-8%
Investment

?

$979,000 - $1,406,000

KidsPark

KidsPark is a family entertainment and early-education franchise offering indoor play, drop-in childcare, preschool programs, and birthday events, serving families of young children, and known for bright facilities, flexible scheduling, and community-centric model.

Franchisees

?

19
+
-5%
-5%
Investment

?

$299,000 - $527,000
Education
Preschool

Genius Kids

Genius Kids is a children’s educational franchise offering fun learning classes, camps, and early enrichment programs, serving families seeking supplemental education, and known for engaging instructors, accessible locations, and broad age-range curriculum.

Franchisees

?

23
+
-4%
-4%
Investment

?

$276,000 - $909,000
Education
Preschool

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