Jovie Franchise FDD, Costs & Fees (2025)

Jovie is a healthcare staffing franchise that connects healthcare professionals with job opportunities, addressing staffing needs in the medical field.

Jovie, originally founded as College Nannies + Sitters in 2001 by Joe Keeley, is a rapidly growing franchise that specializes in providing childcare services, including nannying, babysitting, and backup care. 

The franchise was born out of Keeley’s personal experience as a “manny,” which inspired him to create a business model that simplifies the process of finding reliable childcare. Jovie is headquartered in the United States and has expanded significantly, now operating in 37 states.

The franchise began its journey in the childcare industry with a focus on nanny services but has since expanded to include a broad range of childcare solutions, catering to both families and businesses.

What sets Jovie apart is its commitment to technology-driven convenience, allowing parents to easily schedule care through an app, and its rigorous employee vetting process that ensures high-quality service.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $45,000
Initial Marketing and Recruiting $20,000
Construction and Remodeling $0 - $10,000
Furnishings, Equipment, Supplies and Technology $3,000 - $12,000
Signage $500 - $5,000
Legal and Accounting $1,000 - $3,000
Training Expenses $1,500 - $3,000
Insurance $6,000 - $15,000
Additional Funds/Working Capital (initial 3 months) $30,000 - $50,000
Total $107,000 - $163,000
Type of Expenditure Amount
Initial Franchise Fee $45,000
Initial Marketing and Recruiting $20,000
Construction and Remodeling $0 - $10,000
Furnishings, Equipment, Supplies and Technology $3,000 - $12,000
Signage $500 - $5,000
Legal and Accounting $1,000 - $3,000
Training Expenses $1,500 - $3,000
Insurance $6,000 - $15,000
Additional Funds/Working Capital (initial 3 months) $30,000 - $50,000
Total $107,000 - $163,000

Franchise Disclosure Document

Competitors

Below are some of

Jovie

key competitors in the

Preschool

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

168

New
+
-9%
-9%

$45,000

$107,000

$163,000

n.a.

$662,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

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Training 

Jovie provides comprehensive training to its franchisees to ensure they are well-equipped to manage their childcare business successfully. The training program includes several key components:

  1. Initial Training: Franchisees undergo thorough initial training that covers both the operational and business aspects of running a Jovie franchise. This training includes everything from understanding the day-to-day processes of managing a childcare service to learning how to recruit and manage a team of childcare professionals. The goal is to ensure that franchisees are fully prepared to launch their business and manage it effectively from day one​.
  2. Ongoing Support and Training: In addition to the initial training, Jovie provides ongoing support and training to help franchisees stay up-to-date with industry trends and best practices. This includes regular updates on new technologies, marketing strategies, and operational improvements to help franchisees continuously grow their business and improve their services​.
  3. Marketing and Recruitment Training: Jovie also offers specialized training in marketing and recruitment to help franchisees attract and retain both customers and employees. This training is designed to equip franchisees with the tools they need to build a strong brand presence in their community and effectively manage their workforce.

Territory Protection

Jovie franchise does offer territory protection to its franchisees, ensuring that each franchisee has exclusive rights to operate within a defined geographic area. This protection is designed to prevent overlap between franchises, allowing each franchisee to build and maintain a strong customer base without direct competition from another Jovie location within their territory. 

The specifics of the territory protection, including the exact size and boundaries, are outlined in the franchise agreement and are tailored to support the franchisee's success in their local market.

This territory protection helps franchisees focus on growing their business within their designated area, knowing they have the exclusive rights to Jovie's services in that region.

Competitors

Safari Kid

Safari Kid is an early childhood education franchise offering preschool and after-school programs that blend academic learning with creative and physical activities.

Franchisees

?

18
+
-10%
-10%
Investment

?

$377,000 - $1,273,000
Education
Preschool

Montessori Kids Universe

Montessori Kids Universe offers early childhood education based on Montessori principles, fostering independence, creativity, and academic growth in a nurturing environment.

Franchisees

?

19
+
58%
58%
Investment

?

$562,000 - $1,139,000

Tierra Encantada

Tierra Encantada offers bilingual daycare services for children, focusing on Spanish immersion. Franchisees are provided with comprehensive training, marketing support, and operational tools to run a successful daycare business.

Franchisees

?

2
+
0%
0%
Investment

?

$1,542,000 - $3,658,000

The Learning Experience

Early education and childcare franchise offering a curriculum-based approach to early childhood development and school readiness.

Franchisees

?

326
+
21%
21%
Investment

?

$686,000 - $5,609,000

The Goddard School

Preschool and early childhood education franchise providing a play-based learning environment and comprehensive curriculum for children.

Franchisees

?

627
+
9%
9%
Investment

?

$704,000 - $8,514,000

Primrose Schools

Education-based child care franchise offering early childhood education programs for infants, toddlers, preschoolers, and school-aged children, focusing on a balanced curriculum and nurturing environment.

Franchisees

?

505
+
9%
9%
Investment

?

$743,000 - $8,595,000