The Driveway Company is a franchise specializing in the maintenance and repair of residential driveways. Founded in 2008 in Birmingham, Alabama, The Driveway Company has grown significantly since its inception. The company is headquartered in Birmingham, where it continues to develop its business model and expand its services.

The Driveway Company began franchising in 2013, marking its commitment to spreading its unique approach to driveway maintenance across the nation. The franchise offers a range of services including cleaning, sealing, and repairing driveways, with a focus on enhancing curb appeal and prolonging the lifespan of driveway surfaces.

What sets The Driveway Company apart from its competitors is its specialized service and attention to detail. Unlike general home maintenance companies, The Driveway Company focuses solely on driveways, ensuring a high level of expertise and efficiency.

The franchise's dedication to using high-quality materials and advanced techniques further differentiates it in the marketplace, making it a preferred choice for homeowners seeking expert driveway care.

Training

The Driveway Company Franchise provides a comprehensive training program to ensure franchisees are well-prepared to deliver high-quality services. The training includes:

1. Initial Training: This is a detailed, hands-on program that covers all aspects of the business, including operational procedures, service delivery, and customer interaction. Franchisees receive training on using the company’s proprietary equipment and techniques.
2. Marketing and Sales Training: Franchisees learn effective strategies for marketing their services, building a local customer base, and managing sales. This includes guidance on local advertising, social media promotion, and customer relationship management.
3. Ongoing Support and Refresher Courses: To keep franchisees up-to-date with the latest techniques and industry trends, The Driveway Company offers periodic refresher courses and updates. This training ensures that franchisees continue to provide top-notch services and stay competitive.
4. Field Support: Franchisees receive on-the-job training through field support, where experienced trainers assist in the day-to-day operations, troubleshooting, and problem-solving as franchisees establish their business.

Territory Protection

The Driveway Company franchise offers territory protection to its franchisees. Each franchisee is granted an exclusive territory, which ensures that no other franchisees will operate within the same area, providing a degree of market security and reducing direct competition. 

This territory protection allows franchisees to build a strong local presence and effectively capture and serve their target market without the threat of overlapping franchise operations.