Stanley Steemer Franchise FDD, Costs & Fees (2026)
Stanley Steemer specializes in professional carpet cleaning, upholstery cleaning, tile and grout cleaning, and other home cleaning services, offering customers reliable and effective solutions to maintain clean and healthy living spaces.
KEY FRANCHISE STATS
Franchisees
?
210
+
-2%
-2%
Franchise fee
?
$100,000
Investment
?
$158,000 - $522,000
Revenue (AUV)
?
Undisclosed
$1,196,000
+
1.8%
1.8%
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Founded in 1947 by Jack A. Bates in Dublin, Ohio, Stanley Steemer has grown from a modest, home-based carpet cleaning business into a nationally recognized leader in professional cleaning services.
The company remains family-owned, with its headquarters still located in Dublin, Ohio. In 1972, Stanley Steemer began franchising, expanding its reach across the United States.
Stanley Steemer offers a comprehensive range of cleaning services, including carpet, upholstery, tile and grout, hardwood floors, air ducts, and 24-hour emergency water restoration.
The company differentiates itself by manufacturing its own equipment and training its technicians in-house, ensuring consistent quality and service standards. This commitment to excellence has established Stanley Steemer as a trusted name in both residential and commercial cleaning sectors.
Initial investment
The initial investment required for a Stanley Steemer franchise is
$158,000 - $522,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$20,000 to $100,000
Real Property
See Note 2
Stanley Steemer Cleaning Platform and Accessories
$29,000 to $68,000
Stanley Steemer Vehicle
$54,000 to $61,000
Total for Stanley Steemer Vehicle (as equipped)
$85,000 to $155,000
Water Restoration Equipment
$10,000 to $40,000
Air Duct Cleaning Equipment
$8,000 to $145,000
Inventory
$5,000 to $8,000
Telephone Deposit
$0 to $250
Liability Insurance (Annual)
$7,500 to $15,000
Computer System
$2,500 to $5,000
Local Market Advertising Listings
$600 to $7,000
Internet Connection
$40 to $200
Data Hosting/Backup
$75 to $250
Advertising
$8,500 to $14,000
Travel, Room and Board (Training)
$500 to $2,000/person
Software Setup or Conversion Fee
$495/person/day
Additional Funds (6 Months)
$10,000 to $30,000
Total
$158,210 to $522,195
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Type of Expenditure
Amount
Initial Franchise Fee
$20,000 to $100,000
Real Property
See Note 2
Stanley Steemer Cleaning Platform and Accessories
$29,000 to $68,000
Stanley Steemer Vehicle
$54,000 to $61,000
Total for Stanley Steemer Vehicle (as equipped)
$85,000 to $155,000
Water Restoration Equipment
$10,000 to $40,000
Air Duct Cleaning Equipment
$8,000 to $145,000
Inventory
$5,000 to $8,000
Telephone Deposit
$0 to $250
Liability Insurance (Annual)
$7,500 to $15,000
Computer System
$2,500 to $5,000
Local Market Advertising Listings
$600 to $7,000
Internet Connection
$40 to $200
Data Hosting/Backup
$75 to $250
Advertising
$8,500 to $14,000
Travel, Room and Board (Training)
$500 to $2,000/person
Software Setup or Conversion Fee
$495/person/day
Additional Funds (6 Months)
$10,000 to $30,000
Total
$158,210 to $522,195
Franchise Disclosure Document
Below is Stanley Steemer's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Stanley Steemer had 267 total units in 2025, of which 210 were franchised-owned and 57 company-owned.
Stanley Steemer provides a comprehensive training program to its franchisees. The initial training includes classroom and on-the-job training, covering topics such as cleaning techniques, customer service, equipment usage, and marketing strategies.
The training is administered by the Stanley Steemer Training Department and subject matter experts from various departments, ensuring franchisees are well-prepared for business operations.
Franchisees are also required to complete additional mandatory or supplemental training programs periodically, which may involve workshops or roadshows. Materials such as manuals and other aids are provided for guidance.
Training may be conducted in-person or online, depending on requirements and location. While the initial training program does not currently require tuition fees, franchisees are responsible for associated costs like travel and accommodation
Territory Protection
Stanley Steemer does not explicitly guarantee territorial protection to its franchisees. While a franchise agreement might grant a specific territory, the franchisor retains the right to operate or allow competition within that territory under certain conditions.
This may include serving multi-territory customers or managing National Accounts Programs that span across franchisee territories. Franchisees are required to align with the franchisor's operational model, even in overlapping market areas.
This arrangement is designed to optimize service delivery to large customers and competitive demands but could result in competition within a granted territory. The flexibility in the franchisor’s territorial policies reflects their broader business strategy rather than providing strict territorial exclusivity.
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