Stanley Steemer Franchise FDD, Costs & Fees (2025)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Franchisees

?

210
+
-2%
-2%
Investment required

?

$158,000 - $522,000
Revenue (AUV)

?

$1,196,000
Undisclosed
Pro
+
1.8%
+
xx%
-xx%
1.8%
Initial franchise fee

?

$100,000
Royalty fees

?

7.00%
+
10.00%
Operating Profit

?

n.a.

Pro
Franchisees

?

210
+
-2%
-2%
Investment required

?

$158,000 - $522,000
Franchise fee

?

$100,000
Royalty fees

?

7.00%
+
10.00%
Revenue (AUV)

?

$1,196,000
Undisclosed
Pro
+
1.8%
+
xx%
-xx%
1.8%
Operating Profit

?

n.a.

Pro

Stanley Steemer: Pioneering Excellence in Professional Cleaning Services

Founded in 1947 by Jack A. Bates in Dublin, Ohio, Stanley Steemer has grown from a modest, home-based carpet cleaning business into a nationally recognized leader in professional cleaning services.

The company remains family-owned, with its headquarters still located in Dublin, Ohio. In 1972, Stanley Steemer began franchising, expanding its reach across the United States.

Stanley Steemer offers a comprehensive range of cleaning services, including carpet, upholstery, tile and grout, hardwood floors, air ducts, and 24-hour emergency water restoration.

The company differentiates itself by manufacturing its own equipment and training its technicians in-house, ensuring consistent quality and service standards. This commitment to excellence has established Stanley Steemer as a trusted name in both residential and commercial cleaning sectors.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $20,000 to $100,000
Real Property See Note 2
Stanley Steemer Cleaning Platform and Accessories $29,000 to $63,000
Stanley Steemer Vehicle $45,000 to $60,000
Total for Stanley Steemer Vehicle (as equipped) $74,000 to $123,000
Water Restoration Equipment $10,000 to $40,000
Air Duct Cleaning Equipment $8,000 to $82,000
Inventory (Sufficient supply of cleaning products) $5,000 to $8,000
Telephone Deposit $0 to $250
Comprehensive Liability Insurance (per year) $7,500 to $15,000
Computer System $2,500 to $5,000
Local Market Advertising Listings $600 to $7,000
Internet Connection $40 to $200
Data Hosting/Backup $75 to $250
Advertising $8,500 to $14,000
Travel, Room and Board to Attend Training Program $500 to $2,000 per person
Proprietary Software Set Up or Conversion Fee $495 per person per day
Additional Funds (For Six Months of Operation) $10,000 to $30,000
Total $147,210 to $427,195

Franchise Disclosure Document

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Competitors

Franchise
Franchisees
Growth
Initial fee
Investment
Revenue
Gross Profit
Operating Profit
Industry

210

+
-2%
-2%
No growth
New

$100,000

$158,000

-

$522,000

n.a.

$1,196,000

Pro

n.a.

Pro

n.a.

Pro

Business Services

Training

Stanley Steemer provides a comprehensive training program to its franchisees. The initial training includes classroom and on-the-job training, covering topics such as cleaning techniques, customer service, equipment usage, and marketing strategies.

The training is administered by the Stanley Steemer Training Department and subject matter experts from various departments, ensuring franchisees are well-prepared for business operations.

Franchisees are also required to complete additional mandatory or supplemental training programs periodically, which may involve workshops or roadshows. Materials such as manuals and other aids are provided for guidance.

Training may be conducted in-person or online, depending on requirements and location. While the initial training program does not currently require tuition fees, franchisees are responsible for associated costs like travel and accommodation

Territory Protection

Stanley Steemer does not explicitly guarantee territorial protection to its franchisees. While a franchise agreement might grant a specific territory, the franchisor retains the right to operate or allow competition within that territory under certain conditions.

This may include serving multi-territory customers or managing National Accounts Programs that span across franchisee territories. Franchisees are required to align with the franchisor's operational model, even in overlapping market areas.

This arrangement is designed to optimize service delivery to large customers and competitive demands but could result in competition within a granted territory. The flexibility in the franchisor’s territorial policies reflects their broader business strategy rather than providing strict territorial exclusivity.

Number of units

2025
Franchised units

215

212

210

Company-owned units

56

57

57

Total units

271

269

267

Competitors

Buildingstars

Investment required
$40,000
-
$53,000
Franchisees
1060
+
31%
31%

Window Gang

Investment required
$108,000
-
$149,000
Franchisees
48
+
7%
7%

Vanguard Cleaning Systems

Investment required
$148,000
-
$462,000
Franchisees
56
+
2%
2%

Two Maids

Investment required
$93,000
-
$150,000
Franchisees
117
+
29%
29%

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