Stanley Steemer

Stanley Steemer Franchise FDD, Costs & Fees (2025)

Stanley Steemer specializes in professional carpet cleaning, upholstery cleaning, tile and grout cleaning, and other home cleaning services, offering customers reliable and effective solutions to maintain clean and healthy living spaces.

Founded in 1947 by Jack A. Bates in Dublin, Ohio, Stanley Steemer has grown from a modest, home-based carpet cleaning business into a nationally recognized leader in professional cleaning services.

The company remains family-owned, with its headquarters still located in Dublin, Ohio. In 1972, Stanley Steemer began franchising, expanding its reach across the United States.

Stanley Steemer offers a comprehensive range of cleaning services, including carpet, upholstery, tile and grout, hardwood floors, air ducts, and 24-hour emergency water restoration.

The company differentiates itself by manufacturing its own equipment and training its technicians in-house, ensuring consistent quality and service standards. This commitment to excellence has established Stanley Steemer as a trusted name in both residential and commercial cleaning sectors.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee$20,000 to $100,000
Real PropertySee Note 2
Stanley Steemer Cleaning Platform and Accessories$29,000 to $68,000
Stanley Steemer Vehicle$54,000 to $61,000
Total for Stanley Steemer Vehicle (as equipped)$85,000 to $155,000
Water Restoration Equipment$10,000 to $40,000
Air Duct Cleaning Equipment$8,000 to $145,000
Inventory$5,000 to $8,000
Telephone Deposit$0 to $250
Liability Insurance (Annual)$7,500 to $15,000
Computer System$2,500 to $5,000
Local Market Advertising Listings$600 to $7,000
Internet Connection$40 to $200
Data Hosting/Backup$75 to $250
Advertising$8,500 to $14,000
Travel, Room and Board (Training)$500 to $2,000/person
Software Setup or Conversion Fee$495/person/day
Additional Funds (6 Months)$10,000 to $30,000
Total$158,210 to $522,195

Franchise Disclosure Document

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Competitors

Below are some of

Stanley Steemer

key competitors in the

Commercial Cleaning

sector.

Started franchising
Franchisees

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Franchise fee

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Royalty fee

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Investment

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Revenue (AUV)

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Gross Profit

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EBITDA

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Home-based

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Passive investment

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FDD
Stanley Steemer
1972
210
+
-2%
-2%
$100,000
7.00%

$158,000

-

$522,000

$xxx,xxx

n.a.

$1,196,000

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Yes
Upgrade
Yes
No
Upgrade
No
2000
1060
+
31%
31%
$33,000
10.00%

$40,000

-

$53,000

$xxx,xxx

n.a.

$0

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Yes
Upgrade
Yes
No
Upgrade
No
1998
103
+
-9%
-9%
$40,000
7.00%

$126,000

-

$300,000

$xxx,xxx

n.a.

$387,000

n.a.

xx%

n.a.

n.a.

xx%

n.a.

No
Upgrade
No
No
Upgrade
No
1996
48
+
7%
7%
$65,000
6.00%

$108,000

-

$149,000

$xxx,xxx

n.a.

$432,000

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Yes
Upgrade
Yes
No
Upgrade
No
1984
56
+
2%
2%
$10,000 to $75,000
5.00%

$148,000

-

$462,000

$xxx,xxx

n.a.

$0

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Yes
Upgrade
Yes
No
Upgrade
No
2013
117
+
29%
29%
$19,950
4% to 7%

$93,000

-

$150,000

$xxx,xxx

n.a.

$567,000

53.8%

xx%

n.a.

n.a.

xx%

n.a.

No
Upgrade
No
Yes
Upgrade
Yes
1981
1517
+
4%
4%
$0.5 per household
3.9% - 6.9%

$82,000

-

$160,000

$xxx,xxx

n.a.

$83,000

34.7%

xx%

n.a.

14.2%

xx%

n.a.

Yes
Upgrade
Yes
No
Upgrade
No

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Total investment

?

Revenue (AUV)

?

Revenue growth (last 3 years)

?

Profit margin

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Franchise Disclosure Documents
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Priority support

?

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Training

Stanley Steemer provides a comprehensive training program to its franchisees. The initial training includes classroom and on-the-job training, covering topics such as cleaning techniques, customer service, equipment usage, and marketing strategies.

The training is administered by the Stanley Steemer Training Department and subject matter experts from various departments, ensuring franchisees are well-prepared for business operations.

Franchisees are also required to complete additional mandatory or supplemental training programs periodically, which may involve workshops or roadshows. Materials such as manuals and other aids are provided for guidance.

Training may be conducted in-person or online, depending on requirements and location. While the initial training program does not currently require tuition fees, franchisees are responsible for associated costs like travel and accommodation

Territory Protection

Stanley Steemer does not explicitly guarantee territorial protection to its franchisees. While a franchise agreement might grant a specific territory, the franchisor retains the right to operate or allow competition within that territory under certain conditions.

This may include serving multi-territory customers or managing National Accounts Programs that span across franchisee territories. Franchisees are required to align with the franchisor's operational model, even in overlapping market areas.

This arrangement is designed to optimize service delivery to large customers and competitive demands but could result in competition within a granted territory. The flexibility in the franchisor’s territorial policies reflects their broader business strategy rather than providing strict territorial exclusivity.

Number of units

2025
Franchised units

215

212

210

Company-owned units

56

57

57

Total units

271

269

267

Competitors

Buildingstars

Franchisees

?

1060
+
31%
31%
Investment

?

$40,000 - $53,000

Window Genie

Franchisees

?

103
+
-9%
-9%
Investment

?

$126,000 - $300,000

Window Gang

Franchisees

?

48
+
7%
7%
Investment

?

$108,000 - $149,000

Vanguard Cleaning Systems

Franchisees

?

56
+
2%
2%
Investment

?

$148,000 - $462,000

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