sneakybird

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sneakybird

Food & Beverage
Chicken

sneakybird Franchise FDD, Costs & Fees (2025)

sneakybird offers plant-based snack products, providing healthy and sustainable snacking options made from natural ingredients.

Sneakybird is a fast-casual chicken franchise known for its "Never Ever Fried®" philosophy, offering oven-grilled chicken that delivers crispy, flavorful meals without the use of oil.

Founded in 2022 by Dan Chaon in Scottsdale, Arizona, the brand has quickly expanded, establishing locations in Gilbert, Queen Creek, and Surprise, with plans for further growth in the Phoenix area.

The menu features a variety of chicken options, including sandwiches, tenders, wings, and wraps, all customizable with over 15 house-made sauces and dry rubs.

Sides like seasoned tater tots, maple sweet potato tots, and fresh veggies complement the main dishes. Sneakybird's commitment to healthier, oven-grilled offerings sets it apart in the competitive fast-casual market.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $35,000
Initial Training Expenses $5,300 to $8,000
Lease Deposit & 3 Months’ Rent $24,000 to $36,000
Architect Fees $10,000 to $17,500
Construction $92,400 to $290,052
Signage $11,000 to $24,300
Interior Vinyl and Window Graphics $6,500 to $10,500
Decorating, Furniture & Furnishings $10,200 to $14,600
Technology Systems $11,675 to $17,975
Kitchen Equipment $95,300 to $172,750
Smallwares $7,500 to $11,000
Uniforms $450 to $700
Initial Inventory $5,500 to $7,000
Grand Opening Advertising $5,000
Utility Deposits $200 to $6,300
Business Licenses $2,500 to $5,000
Professional Fees $2,500 to $7,500
Insurance $2,000 to $3,000
Pre-Opening Payroll $5,900 to $8,900
Additional Funds (3 months) $30,000 to $45,000
Total Estimated Initial Investment $362,925 to $726,077
Type of Expenditure Amount
Initial Franchise Fee $35,000
Initial Training Expenses $5,300 to $8,000
Lease Deposit & 3 Months’ Rent $24,000 to $36,000
Architect Fees $10,000 to $17,500
Construction $92,400 to $290,052
Signage $11,000 to $24,300
Interior Vinyl and Window Graphics $6,500 to $10,500
Decorating, Furniture & Furnishings $10,200 to $14,600
Technology Systems $11,675 to $17,975
Kitchen Equipment $95,300 to $172,750
Smallwares $7,500 to $11,000
Uniforms $450 to $700
Initial Inventory $5,500 to $7,000
Grand Opening Advertising $5,000
Utility Deposits $200 to $6,300
Business Licenses $2,500 to $5,000
Professional Fees $2,500 to $7,500
Insurance $2,000 to $3,000
Pre-Opening Payroll $5,900 to $8,900
Additional Funds (3 months) $30,000 to $45,000
Total Estimated Initial Investment $362,925 to $726,077

Franchise Disclosure Document

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising
2023
Franchisees

?

0
+
n.a.
n.a.
Franchise fee

?

$35,000
Investment

?

$363,000 - $726,000
Revenue (AUV)

?

Undisclosed
Upgrade

$0

+
n.a.
n.a.
Operating Profit

?

Upgrade

n.a.

Home based

?

Upgrade
Passive investment

?

Upgrade
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Competitors

Below are some of

sneakybird

key competitors in the

Chicken

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

0

New
+
n.a.
n.a.

$35,000

$363,000

$726,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

538

New
+
2%
2%

$25,000

$2,450,000

$4,883,000

n.a.

$3,443,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

205

New
+
67%
67%

$45,000

$305,000

$1,289,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

22

New
+
633%
633%

$40,000

$682,000

$1,536,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1

New
+
n.a.
n.a.

$50,000

$603,000

$1,323,000

n.a.

$2,107,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

15

New
+
200%
200%

$45,000

$452,000

$1,050,000

n.a.

$1,850,000

$xxx,xxx

67.6%

xx%

n.a.

n.a.

xx%

n.a.

21

New
+
0%
0%

$25,000

$358,000

$2,699,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

93

New
+
-18%
-18%

$35,000

$517,000

$2,354,000

n.a.

$1,686,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

2154

New
+
28%
28%

$25,000

$298,000

$1,014,000

n.a.

$2,002,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

15

New
+
0%
0%

$35,000

$128,000

$500,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

30

New
+
-3%
-3%

$40,000

$408,000

$1,233,000

n.a.

$1,802,000

$xxx,xxx

63.4%

xx%

n.a.

14.9%

xx%

n.a.

41

New
+
-15%
-15%

$50,000

$465,000

$2,536,000

n.a.

$1,852,000

$xxx,xxx

75.4%

xx%

n.a.

n.a.

xx%

n.a.

54

New
+
-2%
-2%

$25,000

$369,000

$2,881,000

n.a.

$1,484,000

$xxx,xxx

71.3%

xx%

n.a.

12.1%

xx%

n.a.

54

New
+
0%
0%

$40,000

$1,483,000

$2,000,000

n.a.

$2,659,000

$xxx,xxx

68.7%

xx%

n.a.

10.2%

xx%

n.a.

28

New
+
-3%
-3%

$40,000

$109,000

$751,000

n.a.

$1,243,000

$xxx,xxx

57.7%

xx%

n.a.

12.9%

xx%

n.a.

27

New
+
50%
50%

$37,500

$192,000

$698,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

12

New
+
100%
100%

$15,000

$77,000

$440,000

n.a.

$492,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

10

New
+
233%
233%

$30,000

$506,000

$662,000

n.a.

$1,662,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

994

New
+
-8%
-8%

$0

$28,000

$302,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

194

New
+
1%
1%

$30,000

$821,000

$1,913,000

n.a.

$1,329,000

$xxx,xxx

64.8%

xx%

n.a.

n.a.

xx%

n.a.

3558

New
+
-7%
-7%

$45,000

$1,053,000

$3,772,000

n.a.

$1,414,000

$xxx,xxx

66.3%

xx%

n.a.

n.a.

xx%

n.a.

5

New
+
n.a.
n.a.

$40,000

$206,000

$688,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

192

New
+
43%
43%

$30,000

$1,229,000

$4,466,000

n.a.

$2,396,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

11

New
+
175%
175%

$35,000

$628,000

$1,427,000

n.a.

$2,116,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

2

New
+
n.a.
n.a.

$30,000

$478,000

$834,000

n.a.

$1,073,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

38

New
+
-19%
-19%

$35,000

$192,000

$795,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

39

New
+
95%
95%

$30,000

$340,000

$616,000

n.a.

$757,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

95

New
+
375%
375%

$35,000

$306,000

$518,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

325

New
+
8%
8%

$40,000

$794,000

$2,686,000

n.a.

$2,063,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$40,000

$644,000

$2,293,000

n.a.

$1,793,000

$xxx,xxx

65.9%

xx%

n.a.

19.5%

xx%

n.a.

714

New
+
-7%
-7%

$20,000

$644,000

$1,809,000

n.a.

$1,256,000

$xxx,xxx

69.8%

xx%

n.a.

21.5%

xx%

n.a.

101

New
+
-8%
-8%

$75,000

$2,748,000

$4,100,000

n.a.

$3,575,000

$xxx,xxx

72.8%

xx%

n.a.

n.a.

xx%

n.a.

12

New
+
200%
200%

$30,000

$415,000

$1,132,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

2629

New
+
12%
12%

$10,000

$427,000

$2,340,000

n.a.

$8,742,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

4

New
+
n.a.
n.a.

$30,000

$875,000

$2,690,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

69

New
+
64%
64%

$35,000

$933,000

$2,996,000

n.a.

$2,169,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

559

New
+
10%
10%

$35,000

$779,000

$3,829,000

n.a.

$2,128,000

$xxx,xxx

70.0%

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$35,000

$183,000

$995,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

3079

New
+
6%
6%

$50,000

$505,000

$3,923,000

n.a.

$1,824,000

$xxx,xxx

69.0%

xx%

n.a.

12.0%

xx%

n.a.

146

New
+
564%
564%

$40,000

$620,000

$1,963,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

826

New
+
6%
6%

$35,000

$1,445,000

$3,811,000

n.a.

$2,710,000

$xxx,xxx

67.8%

xx%

n.a.

12.8%

xx%

n.a.

13

New
+
-19%
-19%

$50,000

$568,000

$2,529,000

n.a.

$2,151,000

$xxx,xxx

75.5%

xx%

n.a.

n.a.

xx%

n.a.

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Training

Sneakybird Franchising, LLC provides several structured training programs to ensure franchisees are well-prepared to operate their restaurant. These are outlined in their Franchise Disclosure Document and include both pre-opening and ongoing support:

  1. Initial Training Program
    Before the restaurant opens, Sneakybird offers a mandatory initial training program. This is designed for 2 to 3 attendees per franchisee and must be completed in Scottsdale, Arizona. The program includes operational training and costs an estimated $5,300 to $8,000, covering travel, lodging, meals, and other related expenses. While the training itself is provided at no extra cost by Sneakybird, the franchisee is responsible for these associated expenses.
  2. Manual and Operational Guidelines
    Franchisees receive access to Sneakybird's proprietary Manual, which includes detailed architectural plans, product specifications, supplier lists, menu descriptions, and trade dress guidelines. This Manual serves as an ongoing operational reference to maintain consistency and standards.
  3. Periodic Training Programs
    During the operation of the restaurant, Sneakybird offers periodic training opportunities. These are intended to keep franchisees up to date with new procedures, technologies, or standards and may be conducted at various times throughout the franchise term.

Territory Protection

Sneakybird Franchising, LLC does not offer exclusive territory protection to its franchisees. Franchisees are required to select a site within a designated Site Selection Area outlined in the Franchise Agreement, but this does not guarantee exclusivity.

The franchisor retains the right to approve or disapprove site locations, but the approval of a site does not prevent other franchisees or the franchisor from operating nearby.

While the site approval process is structured and involves a thorough review of factors such as traffic, visibility, and competition, the franchisee’s location is not protected from internal competition.

Competitors

Chuck's Hot Chicken

Chuck's Hot Chicken is a quick-service restaurant franchise specializing in Nashville-style hot chicken. It offers a menu centered around spicy fried chicken, catering to customers seeking bold flavors.

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$478,000 - $834,000
Food & Beverage
Chicken

Angry Chickz

Angry Chickz is a quick-service restaurant franchise specializing in Nashville hot chicken sandwiches and tenders, known for its bold flavors and spice levels.

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$603,000 - $1,323,000
Food & Beverage
Chicken

WOW American Eats

WOW American Eats is a fast-casual restaurant franchise offering classic American comfort food, including burgers, wings, and hearty sides.

Franchisees

?

38
+
-19%
-19%
Investment

?

$192,000 - $795,000
Food & Beverage
Chicken

HCK Hot Chicken

HCK Hot Chicken is a fast-casual restaurant franchise specializing in Nashville-style hot chicken, offering bold flavors and customizable heat levels for spice lovers.

Franchisees

?

5
+
n.a.
n.a.
Investment

?

$206,000 - $688,000
Food & Beverage
Chicken

East Coast Wings + Grill

East Coast Wings + Grill serves a variety of flavorful chicken wings, burgers, and other American fare, offering a casual dining experience with a focus on quality and taste.

Franchisees

?

30
+
-3%
-3%
Investment

?

$408,000 - $1,233,000
Food & Beverage
Chicken

Brown's Chicken

Brown's Chicken serves fried chicken and a variety of homestyle sides, offering a flavorful and satisfying dining experience with a focus on quality ingredients.

Franchisees

?

21
+
0%
0%
Investment

?

$358,000 - $2,699,000
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