Presotea is a premium bubble tea franchise that originated in Taiwan in 2006. Founded by Chen Mei Yen and her husband, a fifth-generation tea factory owner, the brand transformed traditional tea preparation by introducing espresso-style machines that brew tea under pressure.
This method ensures every cup is freshly brewed to order, enhancing the tea’s aroma and flavor. Headquartered in New Taipei City, Taiwan, Presotea began franchising internationally in 2012, with its first overseas location opening in Australia.
The franchise entered the U.S. market in 2019 through a master franchising model.
Presotea offers a diverse menu that includes milk teas, fruit teas, smoothies, and cheese-topped drinks, all made from premium ingredients. Its unique brewing technology gives it a competitive edge by delivering a fresher, more flavorful beverage compared to traditional bubble tea chains.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Presotea provides a thorough and mandatory training program for franchisees to ensure successful operation of the business. The training includes both initial and optional follow-up components.
Presotea provides its franchisees with a protected territory, although it does not grant an exclusive territory. The franchisor agrees not to establish another franchised or company-owned Presotea shop within the defined area as long as the franchisee remains in compliance with the agreement.
This territory is generally described as a one-mile radius around the franchise location. However, the franchisor clearly states that franchisees may still face competition from other franchisees or outlets the franchisor owns or controls, including other channels of distribution.
While the franchisee can operate only within their designated territory, Presotea retains the right to engage in broader market activities that may indirectly impact the territory. The agreement ensures limited local protection but allows operational flexibility for the brand overall.
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Below are some of
Presotea
key competitors in the
Coffee & Tea
sector.
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Fuelify is a specialty beverage franchise offering energy teas, milk teas, smoothies, spritzers, coffee and freeze-dried candy, serving boba lovers and on-the-go guests, and known for vibrant flavors, customizable drink combinations and a fun, social “boba hangout” atmosphere.
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Mercato Cucina is a foodservice franchise concept offering Italian-inspired fast-casual meals and marketplace items, serving local residents seeking refined yet convenient cuisine, and known for chef-crafted menus, fresh pastas and sauces, and an Italian deli–style experience with gourmet take-home products.
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Tea Lounge is a café franchise offering specialty teas, bubble tea, and light café fare in stylish modern settings, serving younger consumers and café-seekers, and known for trendy ambiance, customizable drinks and franchise-ready formula.
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