Founded in 2016, Motto Mortgage has emerged as a trailblazer in the U.S. mortgage brokerage industry. As the first franchise brand to nationalize the mortgage brokerage concept, it introduced a groundbreaking business model that pairs home loan services with real estate operations to deliver a more streamlined client journey.
Operating from its headquarters in Denver, Colorado, Motto Mortgage started franchising the same year it launched. The franchise provides access to a broad portfolio of mortgage solutions, including conventional loans, government-backed FHA and VA loans, as well as refinancing services—tailored to meet a wide range of borrower profiles.
Motto Mortgage’s standout feature is its ability to empower real estate professionals by integrating financing solutions into their business offerings. This innovative synergy not only simplifies the process for homebuyers but also unlocks new revenue opportunities for franchisees within the real estate space.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
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Below are some of
Motto Mortgage
key competitors in the
Other Financial Services
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A comprehensive and transparent look at franchising finances. The inclusion of profit margins and disclosure documents offers insights you can’t find elsewhere. Essential for anyone considering a franchise investment.
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Motto Mortgage provides a structured educational framework to support franchisees in operating their mortgage offices effectively. The training programs encompass both foundational and ongoing education, ensuring continuous development for franchise owners and their teams.
Motto Mortgage does not offer any form of exclusive or protected territory to its franchisees. Each franchisee is granted the right to operate at a specific, approved address-only location, but this does not include any rights to prevent the franchisor from opening competing outlets nearby.
In fact, Motto explicitly reserves the right to establish other franchised or company-owned outlets that may directly compete with the franchisee’s business. The Franchise Agreement clearly states that franchisees do not receive any territorial protections and may face competition from other Motto franchises or distribution channels under the same or different branding.
Additionally, franchisees do not have rights of first refusal, options, or any exclusive claims to expand or open additional offices under the Motto brand. This setup ensures that Motto retains complete flexibility in growing its network wherever and however it chooses.
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