Let Mommy Sleep is a specialized newborn and postpartum care franchise founded in 2010 in the Washington, DC area. The business was created by Denise Iacona Stern after navigating her own challenging postpartum experience and caring for newborn twins.

The franchise is headquartered in Fairfax Station, Virginia, and operates under Let Mommy Sleep Franchising LLC. The company began franchising around 2016, allowing entrepreneurs to bring its proven overnight newborn-care model to local markets across the country.

Let Mommy Sleep provides professional overnight newborn care, often through licensed or certified newborn care providers who support families in the home from late evening through morning. The brand also offers postpartum checkups, baby-basics education, infant sleep instruction, and related parent-support services.

Let Mommy Sleep differentiates itself by focusing exclusively on the newborn and postpartum period, offering evidence-based care delivered by trained specialists. Its structured, standardized model brings a reliable and professional approach to a segment of childcare that is often informal and unregulated, giving the franchise a clear competitive advantage.

Training

Let Mommy Sleep provides a thorough training program to prepare franchisees and their teams for successful business operations. The Initial Training must be completed within 90 days of signing the Franchise Agreement and includes a blend of classroom and on-the-job training delivered in Virginia or virtually. Up to three attendees may join at no additional charge, while extra participants incur a fee.

1. Initial Training Program: Covers topics such as Executive Planning, Accounting, Marketing and Promotion, Caregiver Recruiting, Case Management, Quality Control, and Customer Service. Training is delivered through 25+ hours of classroom time and 11+ hours of hands-on instruction.
2. Operations Manual and LMS System: Training is based on Let Mommy Sleep’s system manuals and materials like best practices, forms, and videos.
3. On-Site Training: Available by request, this support includes help with in-house training development, sales presentations, office procedures, and more. On-site sessions cost $350 per day plus travel expenses.
4. Ongoing and Additional Training: Mandatory updates may be required via webinars or in person, especially if they involve standards from pediatric or medical advisory boards. Monthly support includes calls and virtual meetings.

Territory Protection

Let Mommy Sleep offers its franchisees a defined protected territory that is established using zip codes, city, street, or county boundaries. A typical territory includes at least 200,000 households as determined by U.S. Census data.

As long as the franchisee remains in compliance with the agreement, the franchisor agrees not to operate or license another Let Mommy Sleep franchise within this designated area.

However, Let Mommy Sleep reserves broad rights to conduct business in and outside of this protected territory through other means. These include operating under different trademarks, using online sales, telemarketing, direct marketing, and even allowing existing franchisees to serve clients globally.