Huey Magoo’s Chicken Tenders was established in 2004 by Matt Armstrong and Thad Hudgens in close proximity to the University of Central Florida. Based in Orlando, Florida, the brand quickly carved out a niche in the fast-casual space by focusing exclusively on premium chicken tenders.
A major turning point came in 2016 when a group of seasoned Wingstop executives, led by Andy Howard—now the company’s President and CEO—took over and launched an ambitious growth strategy.
The brand started franchising in 2009 with a mission to serve fresh, handcrafted chicken tenders. Its menu showcases a variety of offerings including grilled and hand-breaded tenders, sandwiches, wraps, salads, and signature dipping sauces.
What sets Huey Magoo’s apart is its commitment to quality. The chain uses only the top 3% of chicken tenderloins—dubbed “The Filet Mignon of Chicken”—to deliver a consistently superior dining experience.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Huey Magoo's Chicken Tenders offers 3 types of franchises:
We are summarizing below the main costs associated with opening a Drive Thru/Pick Up Magoo’s Chicken Tenders Restaurant.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Huey Magoo's Chicken Tenders offers 3 types of franchises:
We are summarizing below the main costs associated with opening a Drive Thru/Pick Up Magoo’s Chicken Tenders Restaurant.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Huey Magoo’s offers a comprehensive and structured training program to ensure franchisees and their teams are fully prepared to operate their restaurants effectively. The training focuses on both theoretical knowledge and practical application, covering various operational and managerial aspects.
Huey Magoo’s grants its franchisees a Limited Protected Territory, which is generally defined in the Franchise Agreement and described in an attached exhibit. This territory is typically determined by demographic and market factors and usually does not exceed a 3-mile radius around the restaurant.
Within this area, Huey Magoo’s agrees not to open or franchise another restaurant under the same brand as long as the franchisee is in compliance with the agreement.
However, the protection is limited. Huey Magoo’s retains the right to establish restaurants in Non-Traditional Sites within the same territory—such as airports, stadiums, or schools—and can also sell products through alternative channels like online or catalog sales. Additionally, Express Restaurants do not receive any territorial protection, and the franchisor may continue to expand in ways that may affect nearby franchisees.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Huey Magoo's Chicken Tenders
key competitors in the
Chicken
sector.
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