Huey Magoo's Chicken Tenders

Huey Magoo's Chicken Tenders Franchise FDD, Costs & Fees (2025)

Huey Magoo's Chicken Tenders is a fast-casual restaurant franchise specializing in chicken tenders. Franchisees receive comprehensive training, operational support, and marketing assistance to help them grow their restaurant.

Huey Magoo’s Chicken Tenders was established in 2004 by Matt Armstrong and Thad Hudgens in close proximity to the University of Central Florida. Based in Orlando, Florida, the brand quickly carved out a niche in the fast-casual space by focusing exclusively on premium chicken tenders.

A major turning point came in 2016 when a group of seasoned Wingstop executives, led by Andy Howard—now the company’s President and CEO—took over and launched an ambitious growth strategy.

The brand started franchising in 2009 with a mission to serve fresh, handcrafted chicken tenders. Its menu showcases a variety of offerings including grilled and hand-breaded tenders, sandwiches, wraps, salads, and signature dipping sauces.

What sets Huey Magoo’s apart is its commitment to quality. The chain uses only the top 3% of chicken tenderloins—dubbed “The Filet Mignon of Chicken”—to deliver a consistently superior dining experience.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Huey Magoo's Chicken Tenders offers 3 types of franchises:

Type of Restaurant	Initial Investment Range
Inline Huey Magoo’s Chicken Tenders Restaurant	$966,620 to $1,759,540
Drive Thru/Pick Up Magoo’s Chicken Tenders Restaurant	$1,540,100 to $2,995,500
Express Magoo’s Chicken Tenders Restaurant	$932,863 to $1,625,540

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We are summarizing below the main costs associated with opening a Drive Thru/Pick Up Magoo’s Chicken Tenders Restaurant.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure	Amount
Initial Franchise Fee	$35,000
Grand Opening Advertising Program	$15,000 to $20,000
Prepaid Rent and Security Deposit	$18,000 to $54,000
Architectural, Engineering and Consultants	$35,000 to $85,000
Leasehold Improvements	$625,000 to $1,600,000
Equipment, Millwork, Trade Dress, Graphics	$500,000 to $625,000
Computer and Point of Sale System and Other Technology	$27,000 to $49,000
Low Voltage Package	$20,500 to $60,000
Signage and Canopies	$68,000 to $136,500
Utility Deposits	$1,000 to $5,000
Opening Inventory and Training Period	$50,000 to $60,000
Smallwares and Restaurant Supplies	$11,600 to $16,000
Insurance	$10,000 to $19,000
Licenses and Permits	$3,000 to $60,000
Attorney’s Fees	$2,000 to $6,500
Accountant’s Fee	$1,500 to $2,500
Travel, Lodging, Meals, Etc. for Initial Training	$50,000 to $60,000
Advertising (3 months)	$2,500 to $5,000
Additional Funds (3 months working capital)	$65,000 to $97,000
Total	$1,540,100 to $2,995,500

Huey Magoo's Chicken Tenders offers 3 types of franchises:

Type of Restaurant	Initial Investment Range
Inline Huey Magoo’s Chicken Tenders Restaurant	$966,620 to $1,759,540
Drive Thru/Pick Up Magoo’s Chicken Tenders Restaurant	$1,540,100 to $2,995,500
Express Magoo’s Chicken Tenders Restaurant	$932,863 to $1,625,540

‍

We are summarizing below the main costs associated with opening a Drive Thru/Pick Up Magoo’s Chicken Tenders Restaurant.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure	Amount
Initial Franchise Fee	$35,000
Grand Opening Advertising Program	$15,000 to $20,000
Prepaid Rent and Security Deposit	$18,000 to $54,000
Architectural, Engineering and Consultants	$35,000 to $85,000
Leasehold Improvements	$625,000 to $1,600,000
Equipment, Millwork, Trade Dress, Graphics	$500,000 to $625,000
Computer and Point of Sale System and Other Technology	$27,000 to $49,000
Low Voltage Package	$20,500 to $60,000
Signage and Canopies	$68,000 to $136,500
Utility Deposits	$1,000 to $5,000
Opening Inventory and Training Period	$50,000 to $60,000
Smallwares and Restaurant Supplies	$11,600 to $16,000
Insurance	$10,000 to $19,000
Licenses and Permits	$3,000 to $60,000
Attorney’s Fees	$2,000 to $6,500
Accountant’s Fee	$1,500 to $2,500
Travel, Lodging, Meals, Etc. for Initial Training	$50,000 to $60,000
Advertising (3 months)	$2,500 to $5,000
Additional Funds (3 months working capital)	$65,000 to $97,000
Total	$1,540,100 to $2,995,500

Franchise Disclosure Document

Number of units

Training

Huey Magoo’s offers a comprehensive and structured training program to ensure franchisees and their teams are fully prepared to operate their restaurants effectively. The training focuses on both theoretical knowledge and practical application, covering various operational and managerial aspects.

Initial Training Program: This is a 21-day program (plus 5 additional days if opening a Drive-Thru/Pick-Up location) provided to owners, managers, and designated representatives. It includes instruction on food preparation, restaurant development, sourcing, customer service, sales techniques, and operational systems. Attendance is mandatory, and all trainees must pass a final exam to complete the program.
Pre-Opening On-Site Training: Before the restaurant opens, Huey Magoo’s sends corporate trainers to provide hands-on support at the franchise location. This includes staff training, procedural standardization, and ensuring readiness for business operations.
Opening Support: The corporate team assists during the restaurant’s opening phase, providing Quality Service and Cleanliness (QSC) inspections and helping implement Huey Magoo’s standards on-site.
Ongoing Support: After opening, franchisees receive continued guidance through online, phone, and email support. This includes help with hiring, inventory management, and other operational tasks.

Territory Protection

Huey Magoo’s grants its franchisees a Limited Protected Territory, which is generally defined in the Franchise Agreement and described in an attached exhibit. This territory is typically determined by demographic and market factors and usually does not exceed a 3-mile radius around the restaurant.

Within this area, Huey Magoo’s agrees not to open or franchise another restaurant under the same brand as long as the franchisee is in compliance with the agreement.

However, the protection is limited. Huey Magoo’s retains the right to establish restaurants in Non-Traditional Sites within the same territory—such as airports, stadiums, or schools—and can also sell products through alternative channels like online or catalog sales. Additionally, Express Restaurants do not receive any territorial protection, and the franchisor may continue to expand in ways that may affect nearby franchisees.

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising

2009

Franchisees

64%

Franchise fee

$35,000

Investment

$933,000 - $2,996,000

Revenue (AUV)

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$2,169,000

4.5%

Operating Profit

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n.a.

Home based

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Passive investment

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Competitors

Below are some of

Huey Magoo's Chicken Tenders

key competitors in the

Chicken

sector.

Franchise

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New

64%

$35,000

$933,000

$2,996,000

$2,169,000

n.a.

Chuck's Hot Chicken

$200K - $500K