TCBY (The Country’s Best Yogurt) and Mrs. Fields are well-known brands under Famous Brands International, each with a distinct legacy in the dessert industry. TCBY, launched in 1981, is renowned for offering a variety of frozen yogurts that appeal to health-conscious consumers. Mrs. Fields, established in 1977 by Debbi Fields, earned its reputation for delivering freshly baked cookies and brownies of exceptional quality.
Operating from their headquarters in Broomfield, Colorado, the two brands leverage a dual-branding approach to attract a broader customer base. This strategy includes diverse store formats, such as traditional counter-service locations, interactive self-serve setups, and compact kiosks, catering to various spaces and customer preferences.
With an eye on global expansion, TCBY and Mrs. Fields continuously evolve their offerings and store designs to align with shifting consumer demands. Their commitment to innovation and franchisee support has been instrumental in driving growth and maintaining their position as leaders in the competitive dessert market.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
TCBY and Mrs. Fields offers 2 types of franchises:
We are summarizing below the main costs associated with opening a Retail TCBY and Mrs. Fields Store. For more information on costs required to start a TCBY and Mrs. Fields franchise, refer to the Franchise Disclosure Document (Item 7).
TCBY and Mrs. Fields both offer a robust training framework designed to empower franchisees with the knowledge and skills required to run their businesses effectively. The training programs provided by these franchises include the following components:
TCBY and Mrs. Fields do not grant exclusive territories to their franchisees. This means that franchisees may face competition from other franchisees, company-owned locations, or additional distribution channels operated by the franchisor.
Franchisees must adhere to strict guidelines and are not allowed to operate their businesses at any location other than the approved premises without prior written consent.
Both franchises retain the right to establish additional locations or competing businesses within proximity to existing franchisees. This approach allows the franchisor flexibility in expanding its network but may impact the market potential for individual franchisees.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
TCBY and Mrs. Fields
key competitors in the
Ice Cream
sector.
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$35,000
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