East Coast Wings + Grill

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East Coast Wings + Grill

Food & Beverage
Chicken

East Coast Wings + Grill Franchise FDD, Costs & Fees (2025)

East Coast Wings + Grill serves a variety of flavorful chicken wings, burgers, and other American fare, offering a casual dining experience with a focus on quality and taste.

Founded in 1995 in Winston-Salem, North Carolina, East Coast Wings + Grill began as a small sports bar and has since evolved into a full-service, family-friendly dining destination.

In 2004, the brand's expansion into franchising commenced, propelled by the vision of CEO and Founder Sam Ballas. Today, the company is headquartered in Winston-Salem, NC, and boasts over 60 locations across the United States.

Specializing in buffalo wings, East Coast Wings + Grill offers an extensive menu featuring over 60 wing flavors and seven heat indexes, allowing guests to customize their dining experience with more than 420 possible combinations. The menu also includes a variety of appetizers, burgers, sandwiches, salads, and tacos, catering to diverse tastes and preferences.

What sets East Coast Wings + Grill apart from competitors is its commitment to "Driven by Unit Level Economics®," a philosophy that emphasizes profitability and operational efficiency for franchisees.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Lease-Related Payments - 3 Months $7,000 - $12,500
Architecture/Project Management $0 - $19,875
Professional Fees $0 - $10,000
Signage $5,500 - $23,000
Furniture and Fixtures $17,200 - $45,000
Equipment & Smallwares $100,000 - $233,000
Artwork & Décor $4,500 - $10,000
POS Computer System $4,500 - $7,500
Video Surveillance System; Audio-Visual Equipment, Music and Entertainment System $2,450 - $29,000
Deposits $2,500 - $5,000
Technology Fee $1,200 - $2,400
Expenses Associated with Initial Training $2,500 - $10,000
Fund Contribution — 3 months $2,450 - $12,000
Initial Marketing Expense $7,500 - $10,000
Government Permits $2,000 - $5,000
Additional Funds—3 Months $10,000 - $20,000
Royalty – 3 Months $14,550 - $14,550
Total $408,368 - $1,232,845
Type of Expenditure Amount
Lease-Related Payments - 3 Months $7,000 - $12,500
Architecture/Project Management $0 - $19,875
Professional Fees $0 - $10,000
Signage $5,500 - $23,000
Furniture and Fixtures $17,200 - $45,000
Equipment & Smallwares $100,000 - $233,000
Artwork & Décor $4,500 - $10,000
POS Computer System $4,500 - $7,500
Video Surveillance System; Audio-Visual Equipment, Music and Entertainment System $2,450 - $29,000
Deposits $2,500 - $5,000
Technology Fee $1,200 - $2,400
Expenses Associated with Initial Training $2,500 - $10,000
Fund Contribution — 3 months $2,450 - $12,000
Initial Marketing Expense $7,500 - $10,000
Government Permits $2,000 - $5,000
Additional Funds—3 Months $10,000 - $20,000
Royalty – 3 Months $14,550 - $14,550
Total $408,368 - $1,232,845

Franchise Disclosure Document

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising
2004
Franchisees

?

30
+
-3%
-3%
Franchise fee

?

$40,000
Investment

?

$408,000 - $1,233,000
Revenue (AUV)

?

Undisclosed
Upgrade

$1,802,000

+
n.a.
n.a.
Operating Profit

?

Upgrade

14.9%

Home based

?

No
Upgrade
No
Passive investment

?

Yes
Upgrade
Yes
FDD
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Competitors

Below are some of

East Coast Wings + Grill

key competitors in the

Chicken

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

30

New
+
-3%
-3%

$40,000

$408,000

$1,233,000

n.a.

$1,802,000

$xxx,xxx

63.4%

xx%

n.a.

14.9%

xx%

n.a.

538

New
+
2%
2%

$25,000

$2,450,000

$4,883,000

n.a.

$3,443,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

205

New
+
67%
67%

$45,000

$305,000

$1,289,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

15

New
+
200%
200%

$45,000

$452,000

$1,050,000

n.a.

$1,850,000

$xxx,xxx

67.6%

xx%

n.a.

n.a.

xx%

n.a.

1

New
+
n.a.
n.a.

$50,000

$603,000

$1,323,000

n.a.

$2,107,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$35,000

$363,000

$726,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

21

New
+
0%
0%

$25,000

$358,000

$2,699,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

93

New
+
-18%
-18%

$35,000

$517,000

$2,354,000

n.a.

$1,686,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

2154

New
+
28%
28%

$25,000

$298,000

$1,014,000

n.a.

$2,002,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

15

New
+
0%
0%

$35,000

$128,000

$500,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$35,000

$183,000

$995,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

41

New
+
-15%
-15%

$50,000

$465,000

$2,536,000

n.a.

$1,852,000

$xxx,xxx

75.4%

xx%

n.a.

n.a.

xx%

n.a.

54

New
+
-2%
-2%

$25,000

$369,000

$2,881,000

n.a.

$1,484,000

$xxx,xxx

71.3%

xx%

n.a.

12.1%

xx%

n.a.

54

New
+
0%
0%

$40,000

$1,483,000

$2,000,000

n.a.

$2,659,000

$xxx,xxx

68.7%

xx%

n.a.

10.2%

xx%

n.a.

28

New
+
-3%
-3%

$40,000

$109,000

$751,000

n.a.

$1,243,000

$xxx,xxx

57.7%

xx%

n.a.

12.9%

xx%

n.a.

27

New
+
50%
50%

$37,500

$192,000

$698,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

12

New
+
100%
100%

$15,000

$77,000

$440,000

n.a.

$492,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

10

New
+
233%
233%

$30,000

$506,000

$662,000

n.a.

$1,662,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

994

New
+
-8%
-8%

$0

$28,000

$302,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

194

New
+
1%
1%

$30,000

$821,000

$1,913,000

n.a.

$1,329,000

$xxx,xxx

64.8%

xx%

n.a.

n.a.

xx%

n.a.

3558

New
+
-7%
-7%

$45,000

$1,053,000

$3,772,000

n.a.

$1,414,000

$xxx,xxx

66.3%

xx%

n.a.

n.a.

xx%

n.a.

5

New
+
n.a.
n.a.

$40,000

$206,000

$688,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

192

New
+
43%
43%

$30,000

$1,229,000

$4,466,000

n.a.

$2,396,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

11

New
+
175%
175%

$35,000

$628,000

$1,427,000

n.a.

$2,116,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

2

New
+
n.a.
n.a.

$30,000

$478,000

$834,000

n.a.

$1,073,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

38

New
+
-19%
-19%

$35,000

$192,000

$795,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

39

New
+
95%
95%

$30,000

$340,000

$616,000

n.a.

$757,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

69

New
+
64%
64%

$35,000

$933,000

$2,996,000

n.a.

$2,169,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

325

New
+
8%
8%

$40,000

$794,000

$2,686,000

n.a.

$2,063,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$40,000

$644,000

$2,293,000

n.a.

$1,793,000

$xxx,xxx

65.9%

xx%

n.a.

19.5%

xx%

n.a.

714

New
+
-7%
-7%

$20,000

$644,000

$1,809,000

n.a.

$1,256,000

$xxx,xxx

69.8%

xx%

n.a.

21.5%

xx%

n.a.

101

New
+
-8%
-8%

$75,000

$2,748,000

$4,100,000

n.a.

$3,575,000

$xxx,xxx

72.8%

xx%

n.a.

n.a.

xx%

n.a.

12

New
+
200%
200%

$30,000

$415,000

$1,132,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

2629

New
+
12%
12%

$10,000

$427,000

$2,340,000

n.a.

$8,742,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

4

New
+
n.a.
n.a.

$30,000

$875,000

$2,690,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

22

New
+
633%
633%

$40,000

$682,000

$1,536,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

559

New
+
10%
10%

$35,000

$779,000

$3,829,000

n.a.

$2,128,000

$xxx,xxx

70.0%

xx%

n.a.

n.a.

xx%

n.a.

95

New
+
375%
375%

$35,000

$306,000

$518,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

3079

New
+
6%
6%

$50,000

$505,000

$3,923,000

n.a.

$1,824,000

$xxx,xxx

69.0%

xx%

n.a.

12.0%

xx%

n.a.

146

New
+
564%
564%

$40,000

$620,000

$1,963,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

826

New
+
6%
6%

$35,000

$1,445,000

$3,811,000

n.a.

$2,710,000

$xxx,xxx

67.8%

xx%

n.a.

12.8%

xx%

n.a.

13

New
+
-19%
-19%

$50,000

$568,000

$2,529,000

n.a.

$2,151,000

$xxx,xxx

75.5%

xx%

n.a.

n.a.

xx%

n.a.

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Training

East Coast Wings Corporation provides a comprehensive training program to its franchisees designed to ensure consistent quality and operational excellence across all locations. The training consists of several structured components:

  1. Initial Training Program: This mandatory program is offered to franchisees and up to two managers at no additional tuition cost (travel and lodging not included). It includes 35 days of training spread over a 6-week period (3 weeks on, 1 week off, 2 weeks on), and must be completed before opening a restaurant. The training is typically conducted at the corporate office or a designated franchisee location.
  2. Phase 1 – Foundational Training: Covers essential topics such as food safety (Serve Safe), supply chain basics (prime and primary vendors), use of the POS system, marketing, unit-level economics, staff management, customer service, and preparation for opening events.
  3. Phase 2 – In-Store Training: Participants engage in hands-on training across all restaurant positions including prep, grill, fry, expo, bartending, hosting, and serving. This ensures familiarity with each role in the restaurant.
  4. Phase 3 – Integration and Operations Training: Combines skills from Phases 1 and 2 with a focus on real-world application. It includes detailed front-of-house (FOH) and back-of-house (BOH) procedures for opening, shift transitions, and closing, as well as managing lunch and dinner operations.

Territory Protection

East Coast Wings Corporation provides limited territory protection to its franchisees. Upon approving a franchisee’s chosen site, the franchisor defines a "Designated Territory" for the specific restaurant, which is then included in the Franchise Agreement.

However, the scope and exclusivity of this territory depend on the terms outlined in the agreement and are not automatically guaranteed.The franchisor may still allow other franchisees or even company-owned units to operate in nearby areas if not contractually restricted by the defined territory.

The franchisee is responsible for conducting site research and ensuring the location aligns with East Coast Wings' standards, which include demographics, visibility, traffic patterns, and competitive landscape. Ultimately, any territorial rights are granted case-by-case and must be confirmed explicitly in the signed agreement.

Competitors

Chuck's Hot Chicken

Chuck's Hot Chicken is a quick-service restaurant franchise specializing in Nashville-style hot chicken. It offers a menu centered around spicy fried chicken, catering to customers seeking bold flavors.

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$478,000 - $834,000
Food & Beverage
Chicken

Angry Chickz

Angry Chickz is a quick-service restaurant franchise specializing in Nashville hot chicken sandwiches and tenders, known for its bold flavors and spice levels.

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$603,000 - $1,323,000
Food & Beverage
Chicken

WOW American Eats

WOW American Eats is a fast-casual restaurant franchise offering classic American comfort food, including burgers, wings, and hearty sides.

Franchisees

?

38
+
-19%
-19%
Investment

?

$192,000 - $795,000
Food & Beverage
Chicken

HCK Hot Chicken

HCK Hot Chicken is a fast-casual restaurant franchise specializing in Nashville-style hot chicken, offering bold flavors and customizable heat levels for spice lovers.

Franchisees

?

5
+
n.a.
n.a.
Investment

?

$206,000 - $688,000
Food & Beverage
Chicken

East Coast Wings + Grill

East Coast Wings + Grill serves a variety of flavorful chicken wings, burgers, and other American fare, offering a casual dining experience with a focus on quality and taste.

Franchisees

?

30
+
-3%
-3%
Investment

?

$408,000 - $1,233,000
Food & Beverage
Chicken

Brown's Chicken

Brown's Chicken serves fried chicken and a variety of homestyle sides, offering a flavorful and satisfying dining experience with a focus on quality ingredients.

Franchisees

?

21
+
0%
0%
Investment

?

$358,000 - $2,699,000
Food & Beverage
Chicken
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