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Education
Preschool

Doodle Bugs Franchise FDD, Costs & Fees (2026)

Doodle Bugs is an early childhood education franchise offering infant care, toddler programs, preschool and pre-kindergarten education, serving families with young children, and known for its Bravo! curriculum and play-based learning approach.

KEY FRANCHISE STATS

Franchisees

?

1
+
0%
0%
Franchise fee

?

$65,000
Investment

?

$546,000 - $9,163,000
Revenue (AUV)

?

Undisclosed

$0

+
n.a.
n.a.
Sign up

Doodle Bugs! is an early childhood education and childcare franchise serving infants, toddlers, preschoolers, and school-age children. Its centers use the BRAVO! curriculum to combine guided learning, creative play, social development, and preparation for school.

The business began in 1992 as Building Blocks Daycare in East Amherst, New York. Siblings Anna, Clarine, and Anthony Insinna opened the original center with an emphasis on safe, organized learning environments.

The family later renamed the business Doodle Bugs! and developed its childcare approach into an educational center model. The program includes age-specific activities and classroom experiences that teachers can adapt to children's needs. Doodle Bugs! subsequently introduced franchising while maintaining its focus on early learning and family communication.

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Initial investment

The initial investment required for a Doodle Bugs franchise is $546,000 - $9,163,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Doodle Bugs offers four single-center investment options based on whether the franchisee leases or purchases the property and whether they participate in the optional Center Development Program.

Franchise FormatInitial Investment Range
Leased Center – Without Center Development Program$546,375 to $1,492,500
Purchased Center – Without Center Development Program$4,023,875 to $9,162,500
Leased Center – With Center Development Program$622,375 to $1,572,500
Purchased Center – With Center Development Program$4,099,875 to $9,242,500

The following table provides the estimated startup expenses for a leased center without participation in the Center Development Program.

For additional details on the investment options, refer to the Franchise Disclosure Document (Item 7).

Type of ExpenditureAmount
Preliminary Agreement Fee$25,000
Franchise License Fee$65,000
Background Check$2,500
Center Equipment, Computer Hardware, and Supplies$175,000 to $500,000
Real Estate and Development Costs (if purchased)$0
Lease and Utility Security Deposits$25,000 to $100,000
Pre-Opening Marketing$25,000 to $75,000
Vehicles$875 to $75,000
Signage$13,000 to $50,000
Software (operations/security)$2,000 to $10,000
Licenses$500 to $5,000
Marketing fees (3 months)$7,500 to $100,000
Insurance$25,000 to $75,000
Legal fees$5,000 to $10,000
Opening Inventory of Supplies$15,000 to $25,000
Bank/Financing Costs$10,000 to $75,000
Additional Funds (3 months)$150,000 to $300,000
Total Estimated Initial Investment$546,375 to $1,492,500

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Doodle Bugs offers four single-center investment options based on whether the franchisee leases or purchases the property and whether they participate in the optional Center Development Program.

Franchise FormatInitial Investment Range
Leased Center – Without Center Development Program$546,375 to $1,492,500
Purchased Center – Without Center Development Program$4,023,875 to $9,162,500
Leased Center – With Center Development Program$622,375 to $1,572,500
Purchased Center – With Center Development Program$4,099,875 to $9,242,500

The following table provides the estimated startup expenses for a leased center without participation in the Center Development Program.

For additional details on the investment options, refer to the Franchise Disclosure Document (Item 7).

Type of ExpenditureAmount
Preliminary Agreement Fee$25,000
Franchise License Fee$65,000
Background Check$2,500
Center Equipment, Computer Hardware, and Supplies$175,000 to $500,000
Real Estate and Development Costs (if purchased)$0
Lease and Utility Security Deposits$25,000 to $100,000
Pre-Opening Marketing$25,000 to $75,000
Vehicles$875 to $75,000
Signage$13,000 to $50,000
Software (operations/security)$2,000 to $10,000
Licenses$500 to $5,000
Marketing fees (3 months)$7,500 to $100,000
Insurance$25,000 to $75,000
Legal fees$5,000 to $10,000
Opening Inventory of Supplies$15,000 to $25,000
Bank/Financing Costs$10,000 to $75,000
Additional Funds (3 months)$150,000 to $300,000
Total Estimated Initial Investment$546,375 to $1,492,500

Franchise Disclosure Document

Below is Doodle Bugs's 2026 Franchise Disclosure Document. Sign up for free to view the document.

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Number of units

Doodle Bugs had 17 total units in 2026, of which 1 were franchised-owned and 16 company-owned.

Frequently Asked Questions

What is the royalty fee of
Doodle Bugs
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Doodle Bugs
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What is the initial franchise fee of
Doodle Bugs
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What is the AUV of
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Competitors

Below are some of

Doodle Bugs

key competitors in the

Preschool

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Sign up
EBITDA
Sign up

1

New
+
0%
0%

6.00%

$546,000

-

$9,163,000

$0

n.a.

$xxx,xxx

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

9.00%

$726,000

-

$1,184,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

15

New
+
25%
25%

7.00%

$896,000

-

$9,555,000

n.a.

$2,684,000

$xxx,xxx

27.0%

xx%

n.a.

44

New
+
120%
120%

7.00%

$1,024,000

-

$3,569,000

n.a.

$2,261,000

$xxx,xxx

15.2%

xx%

n.a.

0

New
+
n.a.
n.a.

7%-8%

$1,889,000

-

$3,031,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

2

New
+
0%
0%

7.00%

$1,542,000

-

$3,658,000

n.a.

$2,902,000

$xxx,xxx

23.4%

xx%

n.a.

436

New
+
34%
34%

7.00%

$806,000

-

$5,659,000

n.a.

$2,169,000

$xxx,xxx

n.a.

xx%

n.a.

Doodle Bugs

Education
Preschool
Franchisees

?

1
+
0%
0%
Franchise fee

?

$65,000
Investment

?

$546,000 - $9,163,000
Revenue (AUV)

?

Undisclosed
Sign up

$0

+
n.a.
n.a.
Operating Profit

?

n.a.

Sign up
Year of FDD

2026

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?

Revenue and profit (Item 19)
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Competitors

Below are some of Doodle Bugs's key competitors in the Preschool sector.

Doodle Bugs

Franchisees

?

1
+
0%
0%
Investment

?

$546,000 - $9,163,000
Revenue

?

Sign up
Undisclosed

$0

Angus Valley Montessori

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$1,889,000 - $3,031,000
Revenue

?

Sign up
Undisclosed

$0

Willowbrae Academy

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$2,402,000 - $3,987,000
Revenue

?

Sign up
Undisclosed

$0

WorldKids School

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$195,000 - $592,000
Revenue

?

Sign up
Undisclosed

$0

Marigold Academy

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$957,000 - $2,254,000
Revenue

?

Sign up
Undisclosed

$0

MindChamps International Preschool

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$726,000 - $1,184,000
Revenue

?

Sign up
Undisclosed

$0

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Revenue (AUV) and profits (Item 19)

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