Cowboy Chicken is a fast-casual restaurant franchise that specializes in all-natural rotisserie chicken slow-roasted over real wood. The brand was founded in 1981 in Dallas, Texas by Phil and Jeanette Sanders, when they opened their first wood-fired chicken restaurant.
Headquartered in the Dallas/Fort Worth area, the company has evolved from a single location to a growing franchise system.
Cowboy Chicken began franchising its concept in 2007, with its first franchise location opening in 2010 under Cowboy Chicken Franchising, LP. The menu features signature items such as hormone-free chicken roasted over wood, a secret dry-rub seasoning, scratch-made sides like the “Twice-Baked Potaters,” chicken enchiladas, and home-style desserts.
What sets Cowboy Chicken apart in the competitive chicken-franchise market is its commitment to cooking over real wood rather than gas, delivering a bold, smoky flavor and crispy skin that many other chains do not offer.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Cowboy Chicken Franchising provides a detailed training and support program to help franchisees launch and operate their stores effectively. Here’s a structured explanation of the training provided by the franchisor:
Cowboy Chicken Franchising offers a limited form of territory protection to its franchisees, primarily through the designation of a “Protected Territory.” Once a location is approved, the franchisor assigns a territory where it agrees not to open another Cowboy Chicken restaurant or license another franchisee to do so.
The size and boundaries of this protected area are determined based on factors such as demographics, geography, and market potential, and are specified in the Franchise Agreement.
However, this protection is not absolute. Franchisees are not shielded from competition that may arise from other sales channels under the Cowboy Chicken brand, such as online or delivery services that may cross geographic boundaries.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Cowboy Chicken
key competitors in the
Chicken
sector.
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$35,000
$582,000
$1,422,000
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