Clothes Mentor is a resale franchise specializing in high-quality, gently used women’s clothing, shoes, and accessories, offering stylish, affordable fashion with an emphasis on sustainability.
KEY FRANCHISE STATS
Franchisees
?
120
+
-4%
-4%
Franchise fee
?
$25,000
Investment
?
$272,000 - $396,000
Revenue (AUV)
?
Undisclosed
$715,000
+
n.a.
n.a.
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Clothes Mentor is a leading U.S. franchise specializing in upscale resale of women's fashion. Founded in 2001, the brand began franchising in 2006 and is headquartered in Plymouth, Minnesota.
With over 120 stores across more than 30 states, Clothes Mentor offers gently used designer clothing, shoes, handbags, and accessories at up to 70% off retail prices. The franchise caters to women sizes 0–26, including maternity wear, emphasizing inclusivity and affordability.
Clothes Mentor differentiates itself through a unique business model that purchases inventory directly from local customers, paying cash on the spot. This approach not only fosters community engagement but also supports sustainable fashion practices.
Initial investment
The initial investment required for a Clothes Mentor franchise is $272,000 - $396,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$25,000
Leasehold Improvements
$25,000 to $60,000
Signs
$5,000 to $9,000
Fixtures and Supplies
$50,000 to $70,000
Proprietary Software and POS System
$19,000
Inventory
$50,000 to $70,000
Deposits, Business Licenses and Permits
$7,000 to $15,000
Legal and Accounting
$0 to $4,000
Security
$7,000 to $10,000
Travel Expenses to Attend Training
$4,000 to $8,500
Pre-Opening Labor Expenses
$10,000 to $15,000
Grand Opening Advertising
$16,000 to $20,000
Miscellaneous Pre-opening Expenses
$14,000 to $20,000
Rent – 3 Months
$20,000 to $25,000
Additional Funds – 3 Months
$20,000 to $25,000
TOTAL
$272,000 to $395,500
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Type of Expenditure
Amount
Initial Franchise Fee
$25,000
Leasehold Improvements
$25,000 to $60,000
Signs
$5,000 to $9,000
Fixtures and Supplies
$50,000 to $70,000
Proprietary Software and POS System
$19,000
Inventory
$50,000 to $70,000
Deposits, Business Licenses and Permits
$7,000 to $15,000
Legal and Accounting
$0 to $4,000
Security
$7,000 to $10,000
Travel Expenses to Attend Training
$4,000 to $8,500
Pre-Opening Labor Expenses
$10,000 to $15,000
Grand Opening Advertising
$16,000 to $20,000
Miscellaneous Pre-opening Expenses
$14,000 to $20,000
Rent – 3 Months
$20,000 to $25,000
Additional Funds – 3 Months
$20,000 to $25,000
TOTAL
$272,000 to $395,500
Franchise Disclosure Document
Below is Clothes Mentor's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Clothes Mentor had 120 total units in 2024, of which 120 were franchised-owned and 0 company-owned.
Clothes Mentor provides a structured and mandatory training program for new franchisees, designed to prepare them for all aspects of store ownership and management. The training consists of two main sessions and additional ongoing requirements:
Business Training (Session 1): This is a 2.5-day classroom program focused on preparing the franchisee before the store opens. It covers real estate/site selection, business planning, new store development, marketing, personnel management, and accounting basics including QuickBooks.
Operations and In-Store Training (Session 2): This 7-day session is split into:
Operations Training (5 days): Conducted in a classroom setting, it includes back-office administration, loss prevention, inventory management, customer service, store standards, and grand opening marketing.
In-Store Training (2 days): Held at the franchisee’s store, this hands-on training covers POS systems, store procedures, product buying, local store marketing, customer service, and visual merchandising.
Supplemental and Refresher Training: Throughout the life of the franchise, Clothes Mentor may require attendance at additional training sessions. These may be conducted online or in person and are designed to reinforce and update franchisee and staff knowledge.
Territory Protection
Clothes Mentor offers its franchisees a form of territory protection through what it defines as a "Protected Area." During the term of the Franchise Agreement, the franchisor agrees not to establish another franchised or company-owned Clothes Mentor store within this Protected Area, provided the franchisee complies with the agreement’s terms.
This commitment is specific to physical store locations and excludes other forms of sales. However, the territory protection is limited.
Clothes Mentor and its affiliates reserve the right to sell products under the licensed marks through alternative distribution channels, such as the Internet or other electronic platforms, within the Protected Area.
Frequently Asked Questions
What is the royalty fee?
The royalty fee for a Clothes Mentor franchise is 4.00%. In addition, you would have to pay the advertising (or national brand fund) fee of 5% + $2,000 per year.
What is the total investment?
The initial investment required for a Clothes Mentor franchise is $272,000 - $396,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
What is the initial franchise fee?
The initial franchise fee for a Clothes Mentor franchise is $25,000. This is typically paid upfront as part of the total initial investment, after signature of the Franchise Agreeement.