bb.q Chicken: Elevating Korean Fried Chicken Worldwide

Founded in 1995 in Seoul, South Korea, bb.q Chicken has built a reputation for delivering the “Best of the Best Quality” chicken. With its headquarters still based in Seoul, the brand began franchising the same year and quickly grew both within Korea and across international markets.

bb.q Chicken is celebrated for its authentic Korean fried chicken, offering a wide range of bold flavors like Golden Original, Honey Garlic, and Hot Mala. What truly sets the brand apart is its dedication to traditional cooking techniques—carefully hand-brushing, hand-battering, and frying at lower temperatures for longer durations, creating an unforgettable crispy texture.

Today, bb.q Chicken operates more than 3,500 locations around the world. Its focus on authentic flavors and craftsmanship continues to fuel its global success and makes it a standout name in the competitive fried chicken industry.

Training

​bb.q Chicken offers a comprehensive training program for its franchisees, ensuring they are well-prepared to operate their restaurants successfully. The training is structured into two main phases:​

1. Headquarters Training
   Franchisees attend a four to five-day training session at bb.q Chicken's U.S. headquarters in New Jersey. This initial training covers essential aspects of the business, including operations, customer service, and the brand's unique cooking techniques. The goal is to familiarize franchisees with the company's standards and expectations before they begin operations.
2. On-Site Restaurant Training
   Following the headquarters training, franchisees undergo a comprehensive two-week training program at their own restaurant location. This hands-on training focuses on daily operations, staff management, and real-time problem-solving. It ensures that franchisees and their staff are fully equipped to deliver the bb.q Chicken experience to customers.

Additionally, bb.q Chicken provides ongoing support through its dedicated training institution, Chicken University, established in 1999. This facility offers continuous education and resources to help franchisees stay updated with industry trends and maintain high operational standards.

‍Territory Protection

bb.q Chicken provides its franchisees with a protected territory to operate their restaurants. This protection ensures that no other bb.q Chicken franchise will be established within the designated area, allowing franchisees to develop their customer base without direct competition from the same brand.

The specifics of the protected territory, including its size and boundaries, are detailed in the franchise agreement and may vary depending on factors such as location and market conditions.​

While the protected territory offers exclusivity within its defined boundaries, bb.q Chicken retains the right to operate or license other restaurants outside of this area. This means that franchisees may still face competition from other bb.q Chicken locations in nearby regions, especially in densely populated markets.