Website Closers: Leading the Way in Digital Business Brokerage

Website Closers was founded in 2010 by Jason Guerrettaz and has become a leading name in the business brokerage industry, focusing exclusively on digital assets. Headquartered in Tampa, Florida, the company specializes in brokering sales of eCommerce businesses, SaaS companies, Amazon FBA stores, and other technology-driven enterprises.

Seeing the rapid growth of the online business sector, Website Closers launched its franchising program in 2020, giving entrepreneurs the chance to be part of a booming market with strong demand for expert digital brokerage services.

What sets Website Closers apart is its sophisticated lead generation and support infrastructure. The corporate team handles nationwide digital marketing and lead acquisition, allowing franchisees to focus their time and energy on negotiating and closing deals.

Administrative support, such as preparing non-disclosure agreements and creating marketing materials, is also provided, streamlining operations and enabling franchisees to concentrate on building their business.

Training

Website Closers provides structured training to its franchisees to ensure they are prepared to operate their business effectively. The franchisor offers the following key programs:

1. Initial Training Program: This covers essential aspects of running a Website Closers franchise, including the use of required CRM systems, business processes, and sales techniques. The training is designed to familiarize franchisees with both operational and technical aspects of the business.
2. Ongoing Support and Training: Franchisees receive access to continuing advisory services via telephone and written communication. Additionally, the franchisor provides updates to manuals and materials as the business model evolves, ensuring franchisees stay current with best practices and system updates.

Territory Protection

Website Closers does not explicitly offer strong territory protection to its franchisees. While franchisees are permitted to operate within a designated area, the franchisor retains the right to define or alter cooperative advertising regions and media markets as needed.

There is also mention of the possibility of local or regional advertising cooperatives, but no strict guarantee of exclusive operational territories. The franchise agreement allows Website Closers to manage social media accounts and digital marketing, which may extend beyond individual franchisee territories.

Franchisees must also seek approval for any advertising or marketing materials they develop, ensuring alignment with brand standards. This structure indicates that while franchisees have certain operational zones, complete territorial exclusivity is not firmly established within the agreement.