We Sell Restaurants Franchise FDD, Costs & Fees (2026)
We Sell Restaurants specializes in restaurant brokerage services, helping buyers and sellers navigate the process of buying or selling restaurants and foodservice businesses.
KEY FRANCHISE STATS
Franchisees
?
54
+
69%
69%
Franchise fee
?
$49,750
Investment
?
$106,000 - $150,000
Revenue (AUV)
?
Undisclosed
$108,000
+
n.a.
n.a.
Upgrade
We Sell Restaurants is a franchise that focuses exclusively on brokering restaurant business sales. Launched in 2004 by industry veterans Robin and Eric Gagnon, the brand is backed by over 20 years of specialized experience, which shaped a franchise system tailored entirely to the needs of the foodservice industry.
With its headquarters located in Palm Coast, Florida, the company started franchising in 2011 to bring its restaurant-centric approach and structured methods to a broader national market.
It quickly established a reputation for delivering reliable solutions to clients buying or selling restaurants—whether independent establishments or part of larger franchise systems.
What sets We Sell Restaurants apart is its dedicated focus on restaurant transactions. This niche strategy enables the brand to develop deep expertise and maintain strong connections with major restaurant chains across the country.
Initial investment
The initial investment required for a We Sell Restaurants franchise is
$106,000 - $150,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$49,750
Travel and Living Expenses While Training
$1,500 – $3,000
Initial Direct Mail Market Opening Campaign
$2,500
Additional Marketing Expense in Year 1
Up to $25,000
Computer Hardware and Software
$1,100 – $4,500
Website Setup Fee
$500
Office Equipment and Supplies
$350 – $800
Telecommunications
$1,600 – $1,900
Marketing Materials
$500 – $1,200
Errors and Omissions Insurance
$1,000 – $3,000
Automobile Insurance
$700 – $3,000
Licenses and Dues
$125 – $1,250
Legal and Accounting Fees
$1,000 – $4,000
Additional Funds — First 6 Months
$20,000 – $50,000
Total Estimate
$105,625 – $150,400
Create a free account to access this table and more. For more information see our plans here.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Type of Expenditure
Amount
Initial Franchise Fee
$49,750
Travel and Living Expenses While Training
$1,500 – $3,000
Initial Direct Mail Market Opening Campaign
$2,500
Additional Marketing Expense in Year 1
Up to $25,000
Computer Hardware and Software
$1,100 – $4,500
Website Setup Fee
$500
Office Equipment and Supplies
$350 – $800
Telecommunications
$1,600 – $1,900
Marketing Materials
$500 – $1,200
Errors and Omissions Insurance
$1,000 – $3,000
Automobile Insurance
$700 – $3,000
Licenses and Dues
$125 – $1,250
Legal and Accounting Fees
$1,000 – $4,000
Additional Funds — First 6 Months
$20,000 – $50,000
Total Estimate
$105,625 – $150,400
Franchise Disclosure Document
Below is We Sell Restaurants's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
We Sell Restaurants had 57 total units in 2025, of which 54 were franchised-owned and 3 company-owned.
The franchise offered by We Sell Restaurants includes a comprehensive training structure to prepare franchisees and their staff for operating a Restaurant Brokerage Business:
Initial Training Program: The franchisee or Designated Business Manager must attend and complete a five-day in-person training session at the Franchisor's headquarters in Palm Coast, Florida. This includes approximately ten additional days of online training and requires successful completion of pre-training computer-based assignments.
Operations Manual: Before the initial training, the franchisor loans one copy of its confidential Operations Manual to the franchisee. This manual includes essential standards, operating procedures, and mandatory rules required for running the business.
Field Training: The franchisor provides 3 to 5 days of field training at the franchisee’s location before opening the business. This on-site training covers practical aspects of running the franchise.
Territory Protection
We Sell Restaurants grants franchisees an exclusive territory with at least 500 restaurants, defined by geographic or political boundaries. Franchisees must limit all marketing and operations to this territory, though they may serve unsolicited clients from outside it.
Territory rights remain fixed but depend on meeting minimum annual quotas.
Failure to meet these can lead to reduction or loss of the territory. While no other franchisees are licensed within the territory, the franchisor may still operate or provide certain services there.
.png)
